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Denim News: J Brand and Proenza Schouler Collaborate On Exclusive Jeans For Fall/Winter 2010

Photo: .

Photo via Coutorture.

Photo via Coutorture.

Photo via Coutorture.

Ah yes, J Brand certainly keeps us denim lovers on our toes.  Their latest collaboration is with none other than Lazaro Hernandez and Jack McCollough, the duo who make up Proenza Schouler.

???We are extremely excited to work with Lazaro and Jack. They have great vision, a point of view, are incredibly talented and fun to work with,??? said Jeff Rudes, Co-Founder and Chief Executive Officer of J Brand.

???Everyone we know wears J Brand. It was an easy choice,??? continued Hernandez and McCollough.

Proenza Schouler debuted a Fall 2010 exclusive denim collaboration with J Brand jeans at the Proenza Schouler Fall/Winter 2010 runway show last night at New York Fashion Week. This one season collaboration marks the first ever jean produced by Proenza Schouler.  Featured on the runway was a graphic-printed, exaggerated high rise skinny jean in 11 oz. Japanese stretch denim, which was further hand painted to accentuate texture and dimension.

???For fall 2010 we are exploring ideas closer to home. Urban elements are important as is the idea of uniforms. Denim fits the bill as the most ubiquitous item in most people??™s wardrobe. Proenza Schouler will for the first time, explore this classic element, never-the-less infusing it with the Proenza Schouler DNA,???said Lazaro Hernandez and Jack McCollough of Proenza Schouler.

The jean collection will be available in exclusive specialty stores mid-July.

Source: Wetherly Fashion Group.

— Kathy Ng Hassan

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Posted Feb 18 2010 in Denim News
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