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!iTEM Denim Collaborates with NYC’s Cafeteria Restaurant to Outfit Their Staff

New York City’s Cafeteria restaurant is opening their new Private Dining Room (PDR) this month and guess what they get to wear!  The service staff will be outfitted with !iTEM Denim and Vans shoes, so the food won’t be the only thing that will look yummy.  If you recall, Denim Therapy hosted an !iTEM jeans giveaway in April, so we were excited this new denim brand is becoming a mainstay at a hip NYC restaurant.  We’re loving the idea that Cafeteria staff wears !iTEM jeans.  Note: PDR is for private events and is an extension of the main restaurant; the new space seats up to 22, complete with its own separate tasting menu and private entrance.

NYC's Cafeteria restaurant collaborates with !iTEM Denim and Vans shoes to outfit the staff for their new Private Dining Room.
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119 7th Ave
New York, NY 10011-1802
(212) 414-1717
For more information, go to Cafeteria online.


Want to see more?  Vew more jeans at !iTEM Denim online.  Images via Marko Kalfa.

—Kathy Ng Hassan


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Posted Dec 14 2011 in Denim News

!iTEM Spring 2012 Is White Hot & Cool With Colored Jeans

The !iTEM Spring 2012 Lookbook shows promise of mood-lifting pastel and vibrant colors: brilliant blue, butternut, lemon, nude, peach, seafoam, white and blue jeans in medium to dark washes.  You’ll be slipping into these jeans for women and men once the dead of winter is played out and you’re ready to get back to sunshine-friendly sportswear. The women’s selection featured a wide array of fits—from feminine silhouettes to a drop-crotch and Boyfriend shape. For men’s jeans, look for rigid to soft denim in every dark to medium wash imaginable in straight, skinny and modestly drop-crotch jeans fits.

Want to see more? You’ll have to stay tuned until !iTEM denim releases their lookbook to the public! See more current styles at !iTEM Denim online.

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—Kathy Ng Hassan


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Posted Oct 13 2011 in Denim Fashion » Lookbooks
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