Denim Therapy

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!iTEM Denim Collaborates with NYC’s Cafeteria Restaurant to Outfit Their Staff

New York City’s Cafeteria restaurant is opening their new Private Dining Room (PDR) this month and guess what they get to wear!  The service staff will be outfitted with !iTEM Denim and Vans shoes, so the food won’t be the only thing that will look yummy.  If you recall, Denim Therapy hosted an !iTEM jeans giveaway in April, so we were excited this new denim brand is becoming a mainstay at a hip NYC restaurant.  We’re loving the idea that Cafeteria staff wears !iTEM jeans.  Note: PDR is for private events and is an extension of the main restaurant; the new space seats up to 22, complete with its own separate tasting menu and private entrance.

NYC's Cafeteria restaurant collaborates with !iTEM Denim and Vans shoes to outfit the staff for their new Private Dining Room.
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119 7th Ave
New York, NY 10011-1802
(212) 414-1717
For more information, go to Cafeteria online.


Want to see more?  Vew more jeans at !iTEM Denim online.  Images via Marko Kalfa.

—Kathy Ng Hassan


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Posted Dec 14 2011 in Denim News

!iTEM Denim Giveaway Contest Winners

A big congrats to our !iTEM Denim Contest winners, Justin Reynolds and Lynsi Piar! We hope you guys enjoy these great denim styles for the upcoming season. Everyone else, stay tuned… we have plenty of denim giveaway excitement on the horizon!

—DT Staff

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Posted May 09 2011 in Denim Therapy

Denim Therapy x !iTEM Denim Giveaway

We’re excited to announce that we will be giving away one pair of women’s jeans and one pair of men’s jeans with the brand !iTEM Denim (ultra-chic line retailing between $98 – $138) in a contest that will span over the next 5 days. Want in on it? Here’s what you have to do…

“Modern Forward Denim Collection”, !iTEM, is running a contest called 28 Jeans In 7 Days. Participating blogs will be asking a question which fans can answer on the !iTEM Denim facebook wall. DT’s turn is up this week, so put your thinking caps on and get ready to win!

To enter…

1. Like Denim Therapy on facebook.

2. Like !iTEM Denim on facebook.

3. Answer this question on the !iTEM Denim facebook wall:


“What’s one favorite item in your wardrobe you’d pair with your new !iTEM denim?”

The prizes…

1 pair of female !iTEM jeans in the “Skinny Slouch USED” style.

1 pair of male !iTEM jeans in the “Super Skinny NETWORK” or the “Saddle Slouch CUT/SEW”


Good luck!

—DT Staff & !iTEM Denim

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Posted Apr 26 2011 in Denim Therapy
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