Old news to the blogosphere, but still worth a mention: a dash of classic American ruggedness seems to be in the recipe for Lee‘s spring/summer 2011 ad campaign. Shot by famed photographer Terry Richardson, it pays homage to the denim brand’s heritage and featuring models Riley Keough, Isaac Weber and Andre Van Noord. Catch phrases such as ”A LEE IS YOU” emphasizes the customer’s connection to the product and the brand’s authenticity and devout passion towards denim. The minimalist approach is owed to the photographer’s aesthetic. From recycled denim to high waisted jeggings, the coolness factor jackpot seems to have been hit.
—Ashlee Mellowes
Tags: andre van noord, High waisted jeggings, Isaac Weber, Levi's, recycled denim, riley keough, Spring/Sumer 2011, terry richardson
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