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Analog’s Wheel Wash Uses Skateboard Wheels To Wash Jeans (Seriously)


So here’s the thing: we love hearing about new, innovative denim-making techniques, but we also love it when the results are, well, something we’d actually want to wear. Thankfully, Analog Clothing‘s Wheel Wash technique doesn’t let us down. The chill sports lifestyle brand eschews the traditional process of stone-washing to break down denim material, substituting–get this–old skateboard wheels for smooth and conditioned jeans. (Who knew that old wheels = fabric softener?) We give them major props for repurposing, but we’re most thrilled about the fact that the jeans made from this technique aren’t limited to one particular wash; the selection ranges from coated denim to cerulean blue jeans.

Check out some of the Wheel Wash washes below!

Charcoal Aged Wheel Wash, Vintage Blue Wheel Wash, Dark Aged Wheel Wash, Indigo Wheel Wash

—Brie Hiramine

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Posted Mar 20 2012 in Denim News

An Exclusive Q&A with Marc Allison Jeans & Fall 2011 Lookbook


The team behind Marc Allison Jeans is none other than husband and wife duo, Marc and Allison Flashberg. The veterans of the denim industry had a revolutionary breakthrough when they came up with a completely new fabric that no other denim brand offers— a four way  X-fit stretch denim infused with Supima cotton (woah)! The innovation gives the Marc Allison Jean a great fit and even after much wear (day after day, wash after wash) their shape remains flawless.  Read on for our exclusive interview!

marc allison jeans fall winter 2012 interview

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Marc Allison Jeans: Though everybody talks about fit and comfort in denim nobody did anything about it. Spending my entire career in fabric I realized in order to have a great fit with real comfort you need the right fabric. Once the fabric was developed it was a natural progression to design a great jean.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

MAJ: When Allison and I started the company we kept thinking of the definition of insanity. “Doing the same thing over and over again and expecting different results.”  We are the only jean manufacturer whose primary emphasis is fit and comfort. Though we compete with all the premium denim companies for the same dollars, I feel I can say we have no direct competition. I do believe a good part of the premium market will copy our model. Remember, at every price point fabric of 98% cotton/ 2% lycra is manufactured. Eventually the customer is going to see and feel the difference in our denim. Not only do we use T400, which is superior to Lycra in strength and recovery, we then cover the T400 with Supima cotton, which is the strongest and softest cotton in the world. And while most denim manufacturers use fabric that only run lycra in the filling (one direction), we run our T-400 in the warp and filling (length and width; known as x-fit), which enables the jean to comfortably move with the body.  We never let the word “cost” be part of our lexicon. We realize if we are anything like the hundreds of brands out there, the retailer and the consumer will have no reason to purchase our jean. We must always think differently.

DT: Does your team have any pre-designing rituals?

MAJ: I can’t be more emphatic about it.  We have a mantra FEEL THE FIT; EXPERIENCE THE DIFFERENCE. That is all we think of when we design a Marc Allison Jean.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

MAJ: We find our best customer is thirty plus. She understands quality, but is most importantly this upscale woman who is willing to take a chance on something new. She won’t buy a jean just because it is the brand of the week. We find when she puts on a Marc Allison Jean, when she “feels the fit and experiences the difference”; in most cases, she is SOLD.

DT: Can you give us hint about what’s next?

MAJ: We are continuing to expand our colors. As I mentioned in one of your previous questions we never let price deter us. When most manufactures do denim in colors they dye a natural fabric. It is the least expensive way to do colors. When we do colors we take a dark indigo fabric, bleach it down and then dye to colors on top of the remaining indigo. When colors are done in this way, one achieves incredible highs and lows on the surface of the fabric. One more point.  We are able to produce colors in this manner due to the strength of T400.  If you use regular lycra, adding that much bleach to the fabric increases the risk of killing the stretch, thereby diminishing recovery. At Marc Allison Jeans we only use T400 along with Supima cotton. These jeans are amazing.

DT: What would be your dream collaboration? Any plans of that in the future?

MAJ: My dream is not necessarily to ask others to collaborate with our company, but to have other major companies come to Marc Allison Jeans and ask us collaborate with them.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

MAJ: The market is changing. Last year the skinny was king, but we are in a fashion business which means change. We see our customers going to a sixteen inch flair and our basic rise moving up to 81/4″. My favorite washes are still dark, but I do love the colors. With regard to styling, the consumer still believes we are in tough economic times. Fashion is important, but we must keep the garment somewhat clean. Our customer wants to be able to wear a beautiful jean day after day without being concerned someone is saying “she’s wearing that jean again”.  We know our jean is not inexpensive. When you purchase our jean it is an investment and will continue to look great day after day, wash after wash.

DT: Do you have any favorite/least favorite denim trends right now?

MAJ: I’m not a fan of a loose fitting jean. I’ve always felt it’s all about the woman’s butt. A jean better make a women’s butt look as good as she believes it can. When a woman puts on her jeans she wants to look great, feel sexy, and let’s not forget, be COMFORTABLE.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

MAJ: Every time I see something unique whether on the street or in the blogs it’s difficult not to be inspired, but, we must always remember who our customer is, and modify it to their lifestyle.

DT: How many pairs of denim do YOU own?

MAJ: At this time I have fourteen pair of jeans which I enjoy wearing, in my closet.

DT: Favorite celeb wearing your brand?

MAJ: Any time I see a celebrity wearing Marc Allison Jeans I get excited. I don’t believe it will ever change. As to a favorite, the one I am admiring at that moment is my favorite.

Visit their website and “like” them on Facebook as much as we do.

 

—Jackie Racer

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Posted Jun 29 2011 in Denim News » Interviews

An Exclusive Q&A with Sold Design Lab Denim


Going once, going twice… Sold!—to the denim lovers of the world! SOLD Design Lab established its mark on the premium denim world in Fall of 2010. Eventhough it may be somewhat of a new brand to the market it’s roots are deeply embedded within the denim industry. With the expertise of it’s founders (Mel Geliebter and his son Mike Geliebter, plus son-in-law, Daryl Rosenberg; It’s all in the family) they have achieved their  goal of creating great fitting jeans using innovative technology (they have developed a virtual stretch denim), amazing fabrics and classic core mixed with forward styling all at an easy price point. Read on… and Stay tuned for Denim Therapy’s upcoming denim giveaway with SDL!

sold design lab jeans

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Sold Design Lab: When I was 12 my Dad bought me a sewing machine, and I would make uniforms for all the kids that played sports in my school, I started the first cheer leading team and made and designed the outfits.

DT: What inspired you to get this brand off the ground?

SDL: I wanted to offer a premium jean with the greatest fit to the consumer at a better price than my competitors, and show the public what amazing technology we created in virtual stretch, the revolutionary pull on jean.

DT: Are there other denim brands you consider your immediate competition?

SDL: I believe Citizens of Humanity has the technology in their denim that equals Sold design Lab’s denim, but we deliver our jeans at a better price.

DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

SDL: Sold design Lab jeans are equal in quality of the popular denim premium brands, but at a better price to the consumer with I fell a even better fit.

DT: Do you have any pre-designing rituals?

SDL: Fabric, Fabric, Fabric, Research, Research, Research, Fit, Fit, Fit rituals yes.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

SDL: Sold design Lab clothes a determine strong woman with a confidence that is unmeasurable, she is Sold on her opinion, Sold on her Man, Sold on the way she runs her life, and Sold on Sold in her Sold design lab jeans she is very sexy.

DT: Can you give us hint about what’s next?

SDL: Sexy jeans with the utmost technology in its fabrics to sculpt and mold her body to create the steam line silhouette that she loves.

DT: What would be your dream collaboration?

SDL: Sold design lab and Claude Montana. I would love to sculpt denim with his inspiration.

DT: Any plans of that in the future?

SDL: One never knows what is in the future.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

SDL: I love dark washed in virtual stretch, in our High Heel Bell shape, it makes every woman look long and lean.

DT: Do you have any favorite/least favorite denim trends right now?

SDL: I Love trouser looks with wide hem details, slim from the top down to A line at the bottom.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

SDL: Not at all, I think they try too hard.

DT: How many pairs of denim do YOU own?

SDL: Too many to count, but they are all my own brands that I have designed.

DT: Favorite celeb wearing your brand?

SDL: Megan Fox, she wears it with style.

You can visit their website or “like” on Facebook as much as we do.

Thank-You!

—Jackie Racer

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Posted Jun 20 2011 in Denim News » Interviews
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