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Jean Prouvé by G-Star RAW for Vitra Pop-Up Shop Opening Party

Last night we were graciously invited to Jean Prouvé by G-Star RAW for Vitra pop-up shop opening party in NYC, featuring super slick, modern furniture designs displayed on raised diagonal platforms inscribed with product names and details. An few opening words were said by G-Star’s global brand manager Shubhankar Ray, who explained that this furniture would wear and ease into the lives of its owners much like raw denim does. While guests sipped champagne and viewed the pieces, videos of the designers and the process of the project were displayed on screens around the room, along with denim garments draped and hung near some of the furniture.

We’ll break it down for you. Jean Prouvé is a highly acclaimed French designer/architect who has accomplished much in the realm of furniture and industrial design. Vitra is a furniture company with the mission of providing inspiring and durable solutions for the home and office. And leading raw denim brand G-Star RAW… well, they don’t need much introduction.  The combined efforts of these three key players in design has resulted in a product that touches on all three brands’ endeavors and still manages to appeal as lighter than air. This is furniture for the future.

Jean Prouvé by G-Star RAW for Vitra Launch Reception

See the furniture designs and learn more about the Jean Prouvé by G-Star RAW for Vitra collaboration!

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—Michelle Christina Larsen

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Posted Sep 14 2011 in Denim News
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