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Denim Nation: Evolution of the Levi’s Trucker Jacket


What a slogan or photo shoot simply cannot do, videos can. Here is a very cool animation by Levi’s depicting the evolution of their signature Trucker jacket. A long-standing symbol of industrial fashion and working class chic, this Americana classic has seen many forms, both from the design label itself and via adaptations of those who wear it. Shown across a range of landscapes (fabricated entirely out of denim textures—look closely!) and worn by a spectrum of loyal customers, it’s both sentimental and technically impressive to behold.

Sourced from NYLON Guys.

—Michelle Christina Larsen

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Posted Nov 27 2010 in Campaigns » Denim News
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