Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


Blue Jeans: The Fabric of Freedom

“A CBS production with requisite weird voiceover, this is actually a rather informative documentary for those unfamiliar with denim’s roots or just the ultimate denim porn for those in the know. A short history of the world’s most popular fabric, we’re treated to Michael Allen Harris’ Blue Gold mine finds, Lynn ‘Levi’s’ Downey’s white glove gems and visit modern makers Roy Slaper (again) and Imogene + Willie. If the sight of a dusty, rusted buttoned, pleated denim jacket sends your pulse racing or if you’re just looking to learn a little something, press play.”


Image: Michael Harris

Click the image below to watch the video.

Source: Selectism.

—DT Staff

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Posted May 15 2012 in Denim Therapy

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. Today is the last day to order Love Fades, Vol 1, the hardback version of Imogene + Willie’s collaborative photo book with Joshua Black Wilkins. It’s limited to 250 signed and numbered copies, only available via pre-order. It costs $150.

2. Looking for a quirky bag for spring? The new DIMITRIS ZOZ studded denim shoulder bag is the perfect size for hauling your makeup and phone (and sunscreen!) around to festivals this spring/summer. It comes in four hues, including pink and blue.

3. Going out? J Brand’s latest zipper-detail styles are the perfect denim edition to your nightlife wardrobe. We’ll show you how to style the Zoey in Black, so stay tuned.

4. Take a stroll through Ragtop Vintage in London (and scope out some of their great men’s denim offerings).

5. Another brand jumps on the pastel denim wagon! DL1961 features pastels, neons, and a range of hues in their spring 2012 lookbook.

—Michelle Christina Larsen

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Posted Feb 01 2012 in Denim News

How To Get Gum Out Of Your Jeans

Got gum stuck in your jeansImogene + Willie has a great tip for getting them clean again (with a highly amusing anecdote about what a night of hard partying will do to a gum chewer). The inquiring gum-sufferer explains their dilemma below…

Dear Rhett-

As I was flying home yesterday, I was horrified to find that I had sat in some gum and really ground it into the back of my one-month-old Barton Rigids. Fortunately, it isn’t too huge of a spot, but I am struggling with what to do. I have attempted to get the gum out by hand, but that is pretty fruitless at this point.

Thanks for your help.

Kevin Isaacs


Imogene + Willie’s store manager Rhett replies below…



Oddly enough, this very thing happened to me, though I wasn’t on a plane.I am an avid gum chewer and went to bed with gum in my mouth. Went to bed in his jeans, you might ask? OK, let’s be honest: after a big night out, I stumbled to my room and fell into bed, obviously not caring what was on my body or in my mouth.

When i woke up, the gum was in my arm hair and between my legs. I have no idea how this happened. I’m lucky the spot on my jeans wasn’t visible: I washed them in cold water, hung them to dry, and, because I like the rigid, non-broken-in look, ironed them with spray starch. You can still see where the gum was a little bit, but I don’t mind.

Here are two remedies you can try. Both involve freezing the gum. Keep in mind that neither is guaranteed to work, but it never hurts to try.

– Rub an ice cube on the gummed-up spot. When the residue freezes, it should be relatively easy to scrape off.

– Place the jeans in the freezer for an hour or more; as with the ice cube, the frozen gum should peel right off.

In either case, when you get the spot clean, rub dish soap into any leftover stain with a soft clean cloth and launder as usual.

good luck!

Be well,


Original tip via Imogene + Willie. Did this trick work for you? Let us know!

—DT Staff

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Posted Jan 05 2012 in Denim Therapy » Denim Tips

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and other irresistible tid bits of  inside info! Catch up on what’s happening (or totally not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. Check out designs from Rihanna’s capsule collection with Emporio Armani Underwear and Armani Jeans.

2. Another Magazine is presenting an exclusive film celebrating the launch of Victoria Beckham’s spring/summer 2012 Denim collection. Check the preview here.

3. Imogene + Willie have decided to share their favorite recipes with you for Thanksgiving!

“Family is very important to us at Imogene + Willie. We love our families, our team is it’s own family, and we believe each and every one of our customers is part of our family as well. If you really want to get to know someone, invite them to eat with you. What better way for us to welcome you into our family and give thanks for your loyalty and support, than to invite you to eat with us?”

4. Read up on the status of premium denim and what the explosion of colored denim in multiple market tiers means for the future of the denim industry over at WWD. (Hint: prices are up, and so are sales).

5. Want to learn six ways to cuff your jeans? Done and done.

—Michelle Christina Larsen

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Posted Nov 23 2011 in Denim News

Q&A With Imogene + Willie’s Carrie Eddmenson

Imogene + Willie became a DT staff favorite in a very short time. The Nashville-based brand won us over with their rustic Americana-esque sportswear and inspiring background story. We even spotted one of our favorite bands wearing the brand during a secret acoustic gallery performance! Recently we had a chance to chat with Carrie Eddmenson, one half of Imogene + Willie, about what got the brand started and what direction they’re headed in. Check it out below.

Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?

Imogene + Willie: It came less from an inspiration and more from a need for a job. We were approaching winding down our family’s business, a company that developed and produced jeans for 26 years. All we knew how to do was make blue jeans. Our hands have always been blue. We dreamed up various business plans – a restaurant or a food truck, among other things. We just wanted to do something where we could offer hospitality. But we would get half way through the development of a non-denim concept and then come right back to what we know and love: making pants.

DT: How do you differentiate your self from the hundreds of popular denim brands afloat right now?

I+W: We are very dedicated to knowing our customer. We have held off on wholesaling to other retailers for two and a half years in order to have the opportunity to connect with the consumers we already have. We needed to know them. We needed to know exactly how they felt about our product. The relationship between the consumer, our team and the two of us is the pinnacle of our business.

The first 10,000 people around the world wearing their Imogene + Willie jeans have made the company what it is today. Those folks validate the brand. It is theirs, as well as ours. Now we’re finally ready to give it to retailers who we believe in and who will love the product and love on the customers for us. Imogene + Willie jeans will be available in stores for holiday 2011 is some markets and then into wider distribution for spring 2012.

DT: Do you have any pre-designing rituals?

I+W: No sketching. We tell Nestor, our pattern maker, exactly what we want. He can read our minds. The ritual, I guess, is sitting by Nestor’s sewing machine, waiting impatiently to try whatever it is he’s making on. Matt is always the first fit model for men; I try on the women’s prototypes.

DT: Describe the woman who represents your ideal target customer.

I+W: That, interestingly, is evolving and changing right now. In the beginning, our “ideal” woman was one that believed in and supported our commitment to making our product in America. That’s still valid, but we find that now that same woman is obsessed with the fit, as is her significant other who sees her wearing our jeans.

This isn’t a mom jean: it works on 18 year olds and 75 year olds alike, which is something that makes us really happy.

DT: What would be your dream collaboration?

I+W: Our dream collaboration would be to partner with an American company that has a big interest in bringing jobs back to this country.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

I+W: We have five fits for women and two for men. The best sellers for women are Imogene Stretch; it gives the illusion of an extra few inches of height! However, Alice, our newest women’s jean with a mid-rise and a slight boot cut, is quickly catching up. For men, it’s the Barton Rigid, a moderate slim-straight with a lower rise.

Matt’s favorite jeans is the Willie, a straight-leg, mid-rise jean that is our inaugural fit for men. My favorite is the Imogene, a straight-leg, mid-rise jean that’s our inaugural fit for women.

Matt and I both dress very simply. The shirt I wear almost every day is a vintage Wrangler shirt that my brother got for me ten years ago that I had Nestor rework to fit me. I will layer it up with some special turquoise pieces, which I think are just the most beautiful artistic expression of Native Americans. Matt wears a white T-shirt every day in the summer, and he puts a couple of layers on top of that same ol’ rag when it’s chilly.

DT: Do you have any favorite/least favorite denim trends right now?

I+W: We really struggle with trends. To be honest with you, we’re not really into fashion.

DT: Street style and style blogs ar e huge in the industry right now as a sour ce of inspir ation, influencing the high-end labels rather than vice versa. How much does street style influence your designing?

I+W: We should start paying more attention! The best part about setting up shop in Nashville is that we don’t really watch what’s going on in the larger world of “fashion.” We keep our heads down and just work on what we’re doing here.

DT: How many pair s of jeans do you own?

I+W: Matt has three: Willie, Willie and Willie! He has one pair of Willie’s for each year we have been in business. He got rid of everything else: he just sold his last 501 xx.

And me? Well, one pair of Imogene Rigid – the first one ever made; one pair of Imogene Indigo Stretch; one pair of Imogene Black Stretch; one super-high-rise black jeans in a style that has yet to be named (it’s the proto; I have it on now); one pair of Wranglers from the ‘60s; twenty pairs of Levis ranging in age from the late ‘40s to the late ‘70s.

DT: Can you give us hint about what’s next?

I+W: It’s blue.

—Michelle Christina Larsen

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Posted Nov 01 2011 in Denim News » Interviews

Imogene + Willie’s Fall 2011 Collection Launches New Denim & Classic Styles

Nashville-based brand Imogene + Willie launched their latest collection of denim and sportswear for men and women earlier this month. If you like your denim with an air of rustic heritage, this is going to make your month. Everything they produce represents a shadow of the industrial midwest, with a twist that contemporary fashion-forward consumers will adore. With a brand new style of women’s jeans (the Alice) and duck canvas pants for the guys, they deliver detail and fit-oriented clothing endorsed by their closest friends and family (we love their LOVE fades campaign). Every piece is designed in-house by Imogene + Willie owners Matt and Carrie Eddmenson, and the sentiment of each piece resonates. Check out the lookbook below, shot by Thomas Petillo.


[nggallery id=726]


Check out their official site to shop online for men’s and women’s denim & more!

—Michelle Christina Larsen


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Posted Oct 21 2011 in Denim Fashion » Reviews: Brand

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. Tenue de Nîmeslove of vintage goes beyond “what they can fit into themselves”, as they say. And they’re proud to share this gem with you: a vintage denim workshirt by Levi’s.

2. It doesn’t get any more behind-the-scenes than the trip A Continuous Lean took to Nashville, Tennessee to meet Matt & Carrie Eddmenson of Imogene + Willie.

3. If you’re looking to get your industrial revolution on this fall, check out this blue collar style denim worker’s cap by Spellbound.

4. In a the mood for some retail therapy? Check out the latest and greatest in denim sample sales (we won’t tell if you sneak in a few purchases during work this morning).

5. Apparently J Brand is launching three new styles to benefit City Year: “City Year is an organization which aims to reduce high school drop out rates by providing at risk students with mentors and other resources to keep them on track for graduation.”

—Michelle Christina Larsen

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Posted Oct 04 2011 in Denim News

Denim Dose: Latest News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include? Email us!


1. In-demand dyed & studded denim cut-off shorts line “Runway Dreamz” is now in stock and available at Singer22, so whether you fancy a mint green or red-hot dye-job on your baby-blues this summer, you’re in luck.

2. Check out images of the newest buzz-worthy opening in the NY denim scene, the 3X1 STORE on Mercer Street. 3X1 is a custom-denim factory that churns out no more than 25 jeans per day while their soon-to-be-owners wait. See more photos at Urban Daddy.

3. Angela Lindvall pulls on a pair of Genetic Denim jeans amidst her photo shoot of luxurious evening-oriented sportswear in L’Officiel Paris. Nice touch.

4. Scrolling the Gold Whistle party pics from Lit Lounge (a fav watering hole in New York as it were), we saw of some denim styling we loved–including a destroyed denim vest (is that Mishka NYC we spot?) and high-waisted jeans with thick a striped t-shirt. (NSFW)

5. Imogene & Willie are about to put a little American History back into our favorite cotton twill. The Nashville-based brand has a new denim line you’ll love (or at least appreciate).

6. Ready to rock out all summer-long? Pitchfork posted their ultimate guide to summer festivals (and the list has us daydreaming of sunburns and music already). Shake off your shell bikini and cut those jeans into shorts!

—Michelle Christina Larsen

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Posted Jun 07 2011 in Denim News

Imogene + Willie for J. Crew


The light-wash men’s jean by Imogene + Willie will retail for $425 at J. Crew Photo By Thomas Petillo

Talk about good fortune, all it took was a phone call to J. Crew’s CEO, Millard “Mickey” Drexler for the Eddmensons of the Nashville-based denim brand, Imogene + Willie to ink an exclusive deal with J. Crew.

The stand out premium denim brand of husband-and-wife duo, Matt and Carrie Eddmenson, are currently only available at the brand’s Nashville store and specialty store, Stag, in Austin, Texas.  J. Crew will carry two styles of men’s jeans and two styles of bags at J. Crew’s men’s stores in TriBeCa, SoHo and on Madison Avenue (opening in late summer) starting at the end of August. The merchandise will also be available online.

In detail, a slim straight-leg model, which is “based on a jean from the Forties,” in either a dark rinse with mild abrasion for $375 or a light wash with more abrasion for $425. There will be a slimmed-down version of a vintage U.S. Mail bag for $650 and a leather tote for $800. Hangtags have been printed from old letter presses, and the sizes will be individually hand-stamped, according to Matt Eddmenson. There will also be a vintage T-shirt and sweatshirt for women.

J. Crew continues to build their successful business offering well curated and executed products that are driven by exclusive collaborations and an effortless marriage of classic with an added edgy twist.  Always striving to house products created by artisans of well crafted products, J. Crew continues up the ante.

–Nikki Cho Russo

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Posted Jul 01 2010 in Uncategorized
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