Just in time for last week’s Fashion’s Night Out, Hudson Jeans launched their new fall 2011 video campaign via Facebook, featuring new face Patrick Schwarzenegger in his debut modeling campaign. As the male counterpart to Georgia May Jagger, the denim brand’s It Girl, the attention that Patrick is attracting will certainly put a spotlight on the brand’s jeans for men. Hudson has amped up their cool factor by signing the two political and Rock royalty progeny, respectively. Shot in black and white, the short films are somewhat of a voyeuristic screen test, which features Patrick and Georgia speaking a bit. You can catch glimpses of Patrick’s father and Georgia’s mother in the various camera angles. If you were at Saks Fifth Avenue Beverly Hills on Fashion’s Night Out, then you might have seen Patrick, who made an appearance to meet Hudson Jeans shoppers near their wildly popular cigar roller booth.