Owner Francine Rabinovich and denim expert Raffael Flores-Contreras are featured in the latest episode of the TheCrosby Press Denim Mythbusters! The two talk washing jeans in the ocean, raw denim addiction, and even sticking your jeans in the oven. Check it out below.
Via The Crosby Press: For Episode 3 of Denim Mythbusters, we rolled uptown to the Garment District, where our savvy denim-saving friends at Denim Therapy bring jeans back from the dead. Francine Rabinovich & Raffael Flores tell us some of the weirder solutions they’ve heard from their customers for cleaning denim, from baking jeans in an oven, to rolling around in the surf.
Need to wash your raw denim? Yes, eventually, you should! We’re all about wearing them for 6-12 months without washing, but eventually the dirt and sweat and grime that accumulate to help bring you those lovely fades and creases will begin to break down your denim, which leads to holes. Use a small amount of Woolite dark and soak them in the tub for a half an hour. Lay flat to dry.