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Denim Therapy On The Crosby Press Denim Mythbusters Video


Owner Francine Rabinovich and denim expert Raffael Flores-Contreras are featured in the latest episode of the The Crosby Press Denim Mythbusters! The two talk washing jeans in the ocean, raw denim addiction, and even sticking your jeans in the oven. Check it out below.

Via The Crosby Press: For Episode 3 of Denim Mythbusterswe rolled uptown to the Garment District, where our savvy denim-saving friends at Denim Therapy bring jeans back from the dead. Francine Rabinovich & Raffael Flores tell us some of the weirder solutions they’ve heard from their customers for cleaning denim, from baking jeans in an oven, to rolling around in the surf.

http://www.youtube.com/watch?v=mwcKAG-woO0

Special thanks to The Crosby Press for including us in this segment!

—DT Staff

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Posted May 08 2013 in Ask the Denim Therapist » Denim Therapy

Denim Therapy’s Francine Rabinovich Talks Washing Your Jeans In Men’s Health


Denim Therapy’s founder Francine Rabinovich shared her expertise on cleaning your denim and sparing it from fading and color bleeding: “The stronger the detergent and the hotter the water, the more you’ll compromise the fabric’s strength and color.”

mens-health-denim-therapy-shout-out

Check out this and more tips in the Men’s Health 2011 Guide To Denim.

—DT Staff

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Posted Nov 18 2011 in Ask the Denim Therapist » Denim Therapy

Wear & Care! What You Need To Know About Denim This Fall


Style blog Lavish Livez gave us a great summary of top notch men’s denim for fall yesterday, complete with styling tips and accessories suggestions. Today he’s sharing five tips on wearing and caring for denim, so you can get the most out of your trusty jeans this season. Check them out below.

1. When your raw denim starts smelling funky (as washing regularly is a no-no), there are a few things you can do. Put them in the freezer, add dryer sheets to the pockets overnight, or dry clean them. I advise against washing raw denim for the first six months.

2. When you buy raw denim to begin with, buy the snuggest fit possible. They’ll stretch out.

3. Don’t be afraid to get rough with them! That’s how raw denim gets it charm and eventually begins to tell the story of its owner by wear and tear.

4. When you wash any denim, use Woolite. It will help preserve the original color.

5. Find a good tailor, it isn’t 1992 anymore, so your pants shouldn’t be hanging off a la Kriss Kross.

—DT Staff & Lavish Livez

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Posted Oct 11 2011 in Denim Therapy » Denim Tips
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