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Behind the Scenes: House of Cassette’s Fashion Philosophy


Los Angeles denim brand House of Cassette‘s Peter James Lee talks candidly about what influences his brand strategy and what makes his jeans so special. Note that the language might be NSFW, so dial down your audio. Lee provides a bit of denim history and reveals how his jeans references vintage Levi’s construction with the use of interior chainstitching on the yoke and waistband. Also referencing Cassette’s use of vintage machinery and their “analog” design ethos, you get the idea that their jeans are individually crafted with a lot more care than mass-produced jeans. This is part 2 of Episode 1, entitled “Cut & Show.”

House of Cassette Creative Director Peter James Lee talks about his brand philosophy.



Video directed by Karlyn Michelson. For more information, go to House of Cassette online.
—Kathy Ng Hassan

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Posted Jul 27 2011 in Denim Fashion » Denim Menswear

Jeans on Sale This Week (L.A.)


What’s a Fourth of July barbecue without denim shorts, sparklers and good eatin’?  We don’t even want to go there, really, so we’ve got plan D on the burners: score some denim for under $100, under $50 and even under $20 this week!  This week, lots of online shopping sites will be capitalizing on Independence Day shopping fever, but we’ve selected a sampling of what to look out for in your neighborhood, too.

Shopping for cheap jeans this week?  Denim Therapy's got you covered!

House of Cassette Men’s Slim Caddy (left, $56.99) and WGACA vintage denim cutoff shorts ($78).



80′s Purple –  Save 25 to 75% off now for men and women online.  Look for mark downs on jeans from House of Cassette, Cheap Monday, Diesel, EverOrisue, Post’age, WeSC and more.

Guess Factory Onsite Store – Yep, if you’re dying to nab some cheap jeans and anything Guess? for less, then this is the place.  Note: hours for July 3 is 10 a.m. to 5 p.m. and 9 a.m. to 6 p.m. on July 4.
Address: 1901 East 15th Street – Gate 3, Los Angeles, CA 90021. (213) 765-3230

Number A – While there are a few selections at Number A online for jeans under $100, you might want to stop by the boutique in Little Tokyo to check out their ever-present sale rack and look for Kill City, Blink, Nevermind, KREW, and Cheap Monday jeans.
Address: 374 E. 2nd St. (Little Tokyo), Los Angeles, California. (213) 626-6155

Madison - Save 30% off on select denim online, including Current/Elliott, Genetic Denim, Goldsign and more.

WGACA - What Goes Around Comes Around recently opened up their new Los Angeles outpost on La Brea, but if you’d rather shop in your underwear, there’s a 40% off sale on the WGACA Collection, which includes vintage denim shorts, vintage Boyfriend jeans and more.

 

—Kathy Ng Hassan

 

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Posted Jun 29 2011 in Denim News » Sales

Denim Deals: House of Cassette Jeans and Apparel Sale


House of Cassette Men's double breasted cardigan (black), $89.05.

House of Cassette Men's double breasted cardigan (black), $89.05.

HOC mens slim caddy 1909 vintage remake denim raw

House of Cassette Men's Slim Caddy 1909 Vintage Remake Denim (raw), $126.00.







Independent fashion label House of Cassette is having a blowout online at 80′s Purple.  This sale is pretty much just for the guys, for a change.  Get your hands on some fine raw selvedge jeans for a fraction of retail, and duds that will make you look cool without the possibility of getting labeled “part-time poseur” on your so-far-pristine social media cred.

For a limited time, get Free Shipping: Enter free2010 at checkout.

SHOP 80′S PURPLE



– Kathy Ng Hassan





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Posted Mar 03 2010 in Uncategorized

Denim Desires: Check Mate


A marriage made in heaven, this seasons theme of outdoorsy chic is the check patterned shirt with a fine pair of jeans.  Whether you want to go flannel plaid for a rogue woodsman look,  a simple check for a more refined rocky mountain high kind of flair, or a posh glen plaid for a glass of a single malt before going on a fox hunt kind of a look, just get your check on!

 

Today’s featured jeans:


cassette-vhs-denimHouse of Cassette VHS Denim, Was $242.00 Now $146.00

House of Cassette is a denim label by Peter James Lee, previously Creative Director for Hudson Jeans.  These jeans may come from LA, but they have little in common with most of the other faded, over embellished jeans produced on the west coast.  Simple, sleek and so hip.

Shop Cassette @ Acrimony

 

 

 

 

april77-cross-blue-selvedge-jean-in-rawApril 77 Cross Blue Selvedge Jean in Raw, $118.00  

April 77 sells an attitude and makes clothes inspired by underground music. All the clothes are affordable, so rock your wardrobe and not your wallet.

Shop April77 @ Revolve Clothing

 


 

 

 

 

Fabulous Blazers, Jackets and Cardigans to check out:


corpus-plaid-jacketCorpus Moto Blazer, $330.00

Awesome plaid blazer in muted black and dark green. Just enough subtle dandy details, that make this blazer a standout for fall. 

Shop Corpus @ Gargyle

 

 

 

 

 

 

ymc-gingham-biker-jacketYMC Gingham Biker Jacket, $100.00

Brown and hunter green gingham biker jacket from popular UK designers You Must Create.  The jacket has antique brass hardware, an asymmetrical front zip, front pockets, and sleeve zip detail.  A very gentlemanly take on a rebellious style.

Shop YMC @ Gargyle

 

 

 

 

 

 

 

ymc-check-cardiganYMC Check Cardigan, Was $200.00 Now $60.00

YMC check pattern button front cardigan is just the right amount of dapper for the downtown hipster. Relaxed fit to be worn as a layer or as an outerwear piece.

Shop YMC @ Acrimony

 

 

 

 

 

 

 

 

Shirts that cross every line:


dsm-x-comme-des-garcons-part-check-shirtDSM x Comme Des Gar?§ons Part Check Shirt, $291.64

Don’t want to go all the way?  Here’s a safe bet that may entice your fashion appetite. Premium, slim cut cotton shirt with contrast check detail from the debut collaboration between Comme des Gar?§ons and their own London flagship store, Dover Street Market. 

Shop DSM x Comme Des Garcons @ End Clothing

 

 

 

 

 

 

lyle-scott-longsleeved-check-shirtLyle & Scott Longsleeved Check Shirt, $124.99

Button-down long-sleeved shirt from Lyle & Scott Vintage. This is a new design for AW09, and features and all over check pattern, that works as well for smart as it does for casual wear. 

Shop Lyle & Scott @ End Clothing

 

 

 

 

 

band-of-outsidersBand of Outsiders Flannel Check Shirt, $214.00

Interpretations of classic shirting have been one of the key elements in Band of Outsider’s collections and this cotton flannel check shirt is a perfect example of this.            

Shop Band of Outsiders @ South Willard

 

 

 

 

 

 

 

gant-rugger-check-plaid-sport-shirtGant Rugger Check Plaid Sport Shirt, $125.00

Not just your ordinary plaid shirt, Gant goes hip with this amazing plaid shirt that looks and fits great.

Shop Gant @ Barney’s

 

 

 

 

 

 

 

 

barbour-reversible-cashmere-mix-scarfBarbour Reversible Cashmere Mix Scarf, $75.00

Premium cashmere and merino scarf featuring a large checked pattern on one side and block colour on the other with fringes at either end. This is a great example of Barbour’s premium knitwear, and is perfect for winter.

Shop Barbour @ Best Gear

 

 

–Nikki Cho Russo

 

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Posted Nov 10 2009 in Uncategorized

House of Cassette: Tokyo, SxSW & Sample Sale, Oh My!


HOUSE OF CASSETTE, featured in "Gap Press Men" Japan.

HOUSE OF CASSETTE, featured in "Gap Press Men" Japan.


It’s nice to see some international action from HOUSE OF CASSETTE, a denim and fashion label that is worn by top American recording artists.  If you were some of the lucky ones to attend the South by Southwest Music, Film and Interactive Festival (SxSW) in Austin, then you, as a denim aficionado, would undoubtedly have felt their presence there: performing musicians were spotted wearing Cassette jeans, Cassette staff and friends longboarded it on the streets, and the stylish Cassette SxSW Party in which folks weren’t afraid to jump into the pool.

bartend

Girls represent. HOUSE OF CASSETTE SxSW Party.

HOUSE OF CASSETTE SxSW Party.

HOUSE OF CASSETTE SxSW Party shot.



For the latest happenings from CASSETTE, check them out online.









And for those in Los Angeles, be sure to hit the HOUSE OF CASSETTE Sample Sale this weekend…

From Refinery29:

Cassette, Cameron Hawaii, KZO Friends & Family Sale

What: Cassette, KZO, Cameron Hawaii, and several other labels are teaming up for a joint 1-day sample sale and offering deep discounts on casual clothing for both men and women

When: Saturday, March 28, from 10 to 4 p.m.

Where: Cassette, Cameron Hawaii, KZO Friends & Family Sale, 836 Traction Avenue, (between S. Hewitt and Merrick streets); no phone

[Note: This is located just east of Little Tokyo.]

Kathy Ng Hassan

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Posted Mar 27 2009 in Uncategorized
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