Click the image below to watch the video.
This aint’ exactly news, but we’ve been reading this and spreading the link amongst friends over the weekend and thought it was worth a re-post. If you need to brush up on the history of denim, check out this documentary posted at Rawr Denim, Levi’s As America: A Riveting Icon Part 1. You’ll also find links to other watch-ables throughout the post. Here’s to getting to know your jeans!
Image via Rawr Denim.
Tags: denim documentary, denim history, history of denim, Levi Strauss, Levi's, raw denim
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. R29 re-posted (from Style Like U) a perfect summer outfit on heiress Hannah Bronfman in a pair of high-waisted cut-off jean shorts. If you’re not aware of this pro-active, multi-tasking It-girl, read up on her asap.
2. A (not really that) quick look at the history of denim and how it became a staple in virtually everyone’s wardrobe.
3. There are two reasons why G-Star Raw’s Bread & Butter dance/performance runway show is awesome. First, it’s wildly creative. Second, it proves that you can (more than) live your life freely in these clothes.
4. United Stock Dry Goods has a spring 2012 lookbook that embodies a whimsical (but still dude-approved) kind of summer freedom. See a model prance through a field in the handsome clothing, and check out the opening photo. THAT is how crotch blow-outs happen!
5. Need jeans? Want them to be awesome? You’re in luck. We’re giving away two pairs of Meltin’Pot jeans this week—one for the gents, one for the ladies—and all you have to do is a little social media follow and a comment on our blog post. Zing!
—Michelle Christina Larsen
Tags: cut-off denim shorts, denim giveaway, free denim, G-Star Raw Bread & Butter, Hannah Bronfman, high-waisted shorts, history of denim, meltin'pot jeans, spring 2012 lookbook, united dry stock goods
Uniqlo‘s latest mini-booklet that has been widely distributed in celebration of their new global flagship opening has a couple pages on denim that provides a super brief overview of its evolution:
“A very brief cultural history of denim: workwear in the old American west, industrial workers in the early 20th century, rebel youth in the 1950s, hippies in the 1960s, and soon after that, everyone else. Jeans remain indelibly linked to ruggedness and to youth culture, and probably always will. Jeans ate the perfect article of clothing.”
Tags: global flagship, history of denim, history of jeans, Japanese denim, Uniqlo