Los Angeles denim brand House of Cassette‘s Peter James Lee talks candidly about what influences his brand strategy and what makes his jeans so special. Note that the language might be NSFW, so dial down your audio. Lee provides a bit of denim history and reveals how his jeans references vintage Levi’s construction with the use of interior chainstitching on the yoke and waistband. Also referencing Cassette’s use of vintage machinery and their “analog” design ethos, you get the idea that their jeans are individually crafted with a lot more care than mass-produced jeans. This is part 2 of Episode 1, entitled “Cut & Show.”
Video directed by Karlyn Michelson. For more information, go to House of Cassette online.
—Kathy Ng Hassan
Tags: bespoke denim, chainstitching, handmade jeans, House of Cassette, Los Angeles denim brands, Peter James Lee, selvedge jeans