If there was ever to be a royal denim family the crown would hail to Ben Taverniti and Hudson Jeans. And with their recent collaboration with Georgia May Jagger (of Rolling Stone blood), there would be no disputes. The iconic union jack logo and signature triangle flap back pocket along with the fact that Hudson jeans are created from the best premium denim from the finest mills in Europe and Japan. All Hudson products are hand finished and tailored to be truly one-of-a-kind pieces. Check out our Q&A with them below.
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Hudson: Terrible grades in school … just kidding . Seriously, design is in my genes (pun intended). This is what I’ve wanted to do since I can remember.
DT: Are there other denim brands you consider your immediate competition?
Hudson: Yes. And competition is a very good. Constantly pushes us to be better and to create a better product and experience for our customer. How do you differentiate yourself from the hundreds of popular denim brands afloat right now? While others are selling jeans .We are selling a ‘way of life’. We as a company are deep routed in culture, mission and purpose and are relentless is going after tha. We do not sell jeans or trends. We sell attitude! Welcome to our world.
DT: Do you have any pre-designing rituals?
Hudson: Traveling – key secret spots in each city that inspire me and from that I sit with my design team and the magic begins.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Hudson: Our customer is the person who embraces the HUDSON way of life. Which is to live a full passionate life creating your own destiny and to always exude positive energy and impact positive change. This person has an attitude of irreverence, effortless stylish. Plus is maddingly elusively glamorous.
DT: What was your inspiration for the SS’11 collection?
Hudson: This SS 11 Collection we were inspired by the inspiration of an exclusive getaway. Think- St. Barts, St.Tropez, Hamptons, etc.
DT: What would be your dream collaboration? Any plans of that in the future?
Hudson: We are living the dream with our collaboration with Georgia May Jagger . We have just launched the HUDSON by Georgia May Jagger collection and it is doing very well , it’s growing and evolving and a lot of exciting things are coming.
DT: What are the most popular washes/fits in the line?
Hudson: They are like my kids I love all of them and they are all really relevant. For Spring I love the Ferris Flare in Telford wash. I love it because it’s versatile, flirty, and fun. Accessorize it your way!
DT: Do you have any favorite/least favorite denim trends right now?
Hudson: My least favorite is over embellishment – or as I like to call them “Christmas Tree Jeans”. I cannot even look at them.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Hudson: 100 % real street inspiration. Real people and their style. It’s everything. It starts with that. That’s why traveling and experiencing all the different nuances of different cities and their cultures, people, vibe are so important.
DT: How many pairs of denim do YOU own?
Hudson: I have absolutely NO clue… a lot but I always wear the same ones. Black destructed skinnies, I wear them almost every day and customize and repair them constantly. (Editors Note: Maybe a little Denim Therapy will do you some good).
DT: Favorite celeb wearing your brand?
Hudson: Georgia May Jagger, of course.
Tags: ben taverniti, Georgia May Jagger, hamptons, Hudson Jeans, Rolling Stones, Spring Summer 2011, st. barts, st. tropez