“It goes without saying that Habitual denim is, um, habit-forming. It probably has something to do with the L.A. label’s knack for getting the everyday jean down pat. Starting with impeccable fit, the designs bring intricate washes and a distinctive Maltese cross logo to make a mark.” (Via Swirl)
HABITUALis known for their popular “Glory Pocket” cross embroidery, seen on all the best butts in the country. However, now, men will receive equal opportunity double glances, thanks to the new mens denim line, set to drop for Spring-Summer 2012. Done in more subtly and with minimalistic design, the new “clean, modern, ‘city-inspired’ looks” are handmade in the USA. Look for slim straight, straight, skinny, and relaxed boot fits, along with trousers and jackets. Washes are dark indigo, medium indigo, grey and black, with a few coated looks. We think Habitual’s jeans for men will be popular with both rock ‘n’ rollers and preppies alike. How would you wear these?
Do you ever wonder what’s the story behind the design of your favorite jeans? Habitual, for example, is known for their Glory pocket—named for one of the eight points of courage for which the Maltese Knights follow. Their Glory pocket, inspired by the Maltese cross, which is shaped in the form of a Cross Patt?e, is both rock ‘n’ roll (but not too much) and booty-enhancing for the ladies. Habitual just produced a behind-the-scenes video to show denim lovers how they sew their back pocket together, and it certainly doesn’t look easy.