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Best Butt In America: An Interview with Natasha Wagner

Denim has always been an undisputed fashion staple, but it seems over the past few years designers have gotten more creative making the fabric even more modern, versatile and desirable to the American consumer than we could have dreamed ( you can finally satisfy your need for a fresh kimono and denim in one purchase). Denim has covered the the runway, been splashed across the newsstands (Marie Claire, Nylon, etc.) and swallowed the streets. With the beginning of autumn on our heels fall denim hysteria is fully underway and if you haven’t heard of Natasha Wagner yet, well, it was only a matter of time.

Fit models are used by designers to check the cut and shape of clothing on a live model and make adjustments before being introduced to the market. Your favorite pair of jeans hug you in all the right places and stretch with your movements thanks to fit models. Natasha is a denim fit model who has been unofficially dubbed the “Best Butt In America” by the denim industry. She has been featured in Vogue and Refinery29. She has been a denim fit model for over a decade for all the biggest names in denim (like Seven For All Mankind). We recently had a great opportunity to get to know the model better firsthand. America, meet Natasha Wagner. Read our interview below.

Natasha J Wagner best butt in America
Natasha in Mother Denim  Photo by Tommaso Mei

When did you start fit modeling? How did you begin to specialize in denim in your career?

My fit modeling career began 14 years ago while I was studying in college.  I feel very fortunate I fell into this line of work because it has become my true passion. When I first started fit modeling, I was young, shy, and knew nothing about fashion.  I began specializing in fitting denim because denim companies really liked my body proportions and height.  I was slender yet curvy with long legs.  Denim was also what I enjoyed fitting the most. I became an expert at measurements and detail proportions. Fittings can be long and boring if you’re just standing there while someone is pinning and making changes, so I decided to take a more active role.  I loved learning about the denim making process and was able to become involved and provide useful feedback, beyond just standing like a mannequin.  I also have an uncanny ability to remember numbers (something I inherited from my father, along with his long legs) and can remember most of the measurements of all the garments we fit, which helps when establishing target specs. Not to worry though, I am very professional and never share trade secrets with other companies.

What was the first major denim brand you modeled for?

My first major denim account was the brand GUESS.   My career in premium denim really skyrocketed a couple years later when I started fitting for Seven For All Mankind. It was perfect timing because I had just graduated from college and was able to take on more work, even though I was already taking mostly night classes to accommodate my fit schedule during the day.  It was also the beginning of the premium denim boom and I was able play a role in its success; it was all about the fit.

Do you have any experience modeling or fitting raw denim? 

Yes, I do have experience fitting raw denim (aka untreated, unwashed denim).  Some companies use raw denim to create a fit block first.  They then use that block as a base to cut the other jeans.  Those jeans are then sent to the laundry to have the different washes they developed for the season, allowing them to have samples jeans ready to fit.   Most of my companies do not produce just a raw jean, as cool as they are; they just aren’t comfortable to wear, especially for women.  However, if you do have the time and patience to break in your own raw jeans, you can get the best denim character and effects that you created all yourself.

Photo courtesy Seven For All Mankind

What is your favorite denim trend right now? What trend do you think will become big next season/over the next few years?

My favorite denim trend right now is the 70’s inspired jeans and details: high-waisted, braided waistbands with front patch pockets in a flare leg or skirt.  I think for the upcoming seasons the palazzo pants, culottes and flares are going to make the biggest statement in fashion denim.

What is your favorite cut?

I’m the girl who said I would never wear skinny jeans. Now, I will probably be the last one to stop wearing skinny jeans.

I’m sure you are familiar with all the big brands today, but we have a flare for nostalgia here at Denim Therapy. What brands were you wearing in high school? 

In high school during the late 90’s, I was wearing low rise, bootcut jeans made by Gap, L.E.I, Mavi, or Z. Cavaricci that barely covered my Converse Jack Purcell sneakers.

We have a lot of customers shyly referring to some holes as being in the “inner thigh” or “groin area” but we just say crotch! So we have to ask: butt or bum? Is there a formal or correct industry term?

I’m a little shy about using the word “butt” myself, but I find it necessary when describing my work.  On a daily basis when fitting, I hear these comments: “This makes her butt look big.” “This makes her butt look flat.”  “Her butt looks weird”.” “Her butt looks amazing!” I think those comments answers your question on the industry term. I personally like the French word for behind, derrière, over the words butt or bum.

Photo courtesy Seven For All Mankind

Let’s not forget the brain behind the bum! What books are you reading right now? 

I just finished the book Creativity, Inc. by Ed Catmull, the president of Pixar and Walt Disney Animation, about running creative companies and breaking barriers.  I discovered this book on Mark Zuckerberg’s Year of Books list, which I also recommend. I am starting the book NeuroTribes by Steve Silberman, which is about autism and Asperger’s syndrome.  I picked it up after hearing the author on NPR while I was driving home from work. I’m interested in learning more about the brain and the growing autism epidemic.

 What are your goals for the future? Where would you like to see your career 5 years from now?

This is a question I ask myself everyday to make sure that I am achieving my goals and allowing them to shift accordingly.  I would love to write a novel, loosely inspired by my life as a fit model as well as other personal experiences.  I think I have an inspiring and interesting story to tell about a previously insecure girl who never thought she would become the most in-demand denim fit model in a multi-billion dollar industry.  Don’t worry colleagues, friends and family; the book will be mostly fiction.  Five years from now, I hope I am doing what I do now or something more creative and fashion related.

Natasha in Levi’s Photo by Tommaso Mei

Want to see more of Natasha? Follow her on Instagram!

—Emily B. McIntosh






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Posted Sep 09 2015 in Uncategorized

Summer’s Denim Vest Gets An Upgrade

For summer, the classic denim jacket goes sleeveless and is refashioned into a jeans vest.  Oh, but not just any run-of-the-mill denim vest.  Put in the hands of style influencers like Elin Kling and popular fashion brands who court them, you get a versatile and elegant layering piece.  Or not.  You may find that these denim tops are really the stars. Pair it with your favorite maxi dress or floral shorts for a classy and refreshing take.

Tibi Vintage Wash Vest / Rebecca Minkoff Floral Denim Vest / Elin Kling X Guess by Marciano
Summer's Denim Vest Gets An Upgrade

—Kathy Ng


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Posted May 17 2013 in Denim Fashion

GUESS Launches, Teams Up With P.S. I Made This

“Denim Is Our World”? Um, we can relate to that. The folks at GUESS have launched a site with that very name, for denim fans to receive exclusive shopping event invites, behind-the-scenes videos, new tools, and trendsetter profiles. Show off your jeans love by uploading a photo of your stylish self decked out in your fave pair of GUESS jeans or hashtagging it #GUESSJEANS. For the craftier denim aficionados among us, you can show off how you do denim by repurposing or remixing a pair. Upload a pic to Pinterest, tag it #GUESSwhatimade, and Erica Domesek from P.S. I Made This will pick her favorites. What’s not to love when denim’s (already) your world?

—Brie Hiramine

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Posted Aug 30 2012 in Denim News

Guess FW12: Going Out Looks For Ladies, Dapper Everyday For Men

Guess is known for its sexier take on denim and they’re certainly turning up the heat for fall/winter 2012. For women, they’ve styled skinny jeans with luxe coats, collared shirts (even if they’re sometimes, um, see-through), bold take-charge heels, and chunky gold accessories. The message they’re sending men? Turn down the glam, turn up the campy rugged edge with fisherman’s sweaters, dusty boots, and suspenders. But we still think that is sexy, FYI.

Women’s Lookbook:

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Men’s Lookbook:

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Images via Denimology

—Brie Hiramine

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Posted May 08 2012 in Denim Fashion » Lookbooks

6 Dresses You’ve Gotta Have For Spring!

As we are making our way into spring, denim dresses are a must have. Luckily some of our favorite brands are revamping the retro look in their latest collections. Paired with a wedged heel and a cardigan for a night out or a low bootie during the day, the versatility of this piece is endless. Here are some of our favorites for you to try out and give a twirl.

1. Denim Bustier Dress ($118) — buy it at Free People.

2. Something Else ($152) — buy it at Madewell.

3. Hold Me Dress ($168) — buy it at Nasty Gal.


4. Sea Ranch Dress ($78) — buy it at Levi’s.

5. Raha Denim Dress ($132) — buy it at Nasty Gal.

6. Natalie Shirtdress ($118) — buy it at GUESS.

—Stephanie Powell

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Posted Feb 23 2012 in Denim Fashion » Trend Alert

8 Jean Jackets We Love For Fall

Halloween is approaching, the leaves are changing, and let’s face it, it’s getting cold out! In case you didn’t know, jean jackets are the ultimate essential item for this season for both women and men. They are lightweight enough to not have you traveling in a sweat and are such an easy piece to layer with. Why we really love them though is because no matter what kind of look you personally like to go for, denim is the one thing that always remains stylish and functional! Check out some of our favorites below!


1. Balman Safety-Pin Detail Denim Jacket ($1,650) – buy it at The Outnet.

2. Wrangler Vintage Africa Kuba Cloth Jacket ($298) – buy it at Free People.

3. Helmut-Lang Asymmetrical Stretch-Denim Jacket  ($232.50) – buy it at The Outnet.

4. Prps Denim Jacket ($295) – buy it at The Outnet.


5. Washborn Dude Ranch Denim Jacket ($88) – buy it at Nasty Gal.

6. G-Star Raw Dazzle Organic Parka  ($300) – buy it at G-Star Raw.

7. GUESS Denim Trench ($120) – buy it at Guess.

8. GUESS Abigail V Neck Long Sleeve Pocket Denim Blazer($118) – buy it at Macy’s.


Elyssa Linden

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Posted Oct 21 2011 in Denim Fashion » Trend Alert

GUESS by Marciano Debuts Holiday 2011 Collection

Last week, GUESS by Marciano debuted their 2011 Holiday Collection with an exclusive cocktail party co-hosted by VOGUE in Beverly Hills.  The retro-centric party, complete with “pop-up fashion presentations” throughout the evening and a special performance by synchronized swimming troupe, “The Waterlilies,” complemented its retro-inspired high-glamour evening wear and versatile separates.  As expected, classic denim pieces were on display which have the look of vintage denim, but are actually both feminine and luxurious in feel.

October 13, 2011: GUESS by Marciano debuts its 2011 Holiday Collection in Beverly Hills, CA.

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At bit more sophisticated yet flirty, the Holiday Collection makes it easy for the professional woman who wants a bit more sass in her wardrobe, from faux fur and sequin embellishments, to animal prints and bold asymmetrical cuts.  In contrast to the gowns, the suit separates offer earth hues that are made to pair well with skinny jeans for a quick-change from a day to Happy Hour look.

Photos:  John Shearer, WireImage.  For more information, go to Guess online.

—Kathy Ng Hassan




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Posted Oct 19 2011 in Denim News » Events

Guess and GUESS by Marciano Want Us To Think Pink in October

In support of Breast Cancer Awareness month this October, GUESS?, Inc. will be releasing three limited edition items from their GUESS and GUESS by Marciano collections to benefit Susan G. Komen for the Cure®. This is Guess’ sixth year partnership with Susan G. Komen for the Cure®.  Guess has pledged a guaranteed minimum of $25,000 in donations to the cause through products sold in this campaign.  The watch featured here retails for $105 (20% in proceeds from the sale of this watch goes to the charity).  For more information on what products are being offered, which include a cool tee shirt and bracelet, plus more information on how you can help, go to


—Kathy Ng Hassan




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Posted Sep 30 2011 in Denim News

Olivia Wilde Gets Punk and Pretty for NYLON Denim Nation August 2011 Issue

Olivia Wilde graces NYLON’S August 2011 “denim nation” cover in nothing else but fab denim. The “punk gets pretty” editorial spread features Wilde donning some killer denim duds by the likes of Guess, Genetic Denim, Aritzia and The Gap. While discussing her latest movies, (Tron and Cowboys and Aliens) and  of course her love of denim and all things pertaining to it.  We fell in love with the white denim shorts paired with the white denim vest, the bikini top peeping through underneath the vest,  has an alluring understatement to it. We also love the  spiked bubble gum colored Chuck Taylors and the cover poster of Wilde,(A sneak peak at what’s to come in the issue,) wearing a pair of  cut off denim shorts and a mid drift baring crop top. Her stance and poise in the photo make an outfit even this risqu?, sexy and confident.  We can’t wait to pick up this issue which hits newstands and bookstores July 30th, we’re hoping you do the same.

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Images via People’s Revolution.

— Ashlee Mellowes




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Posted Jul 29 2011 in Denim Fashion » Editorials

Glee Star CD Signing at Hollywood & Highland Guess Store

The Guess boutique at Hollywood & Highland (6801 Hollwood Blvd., Hollywood) is going to be the happening place on Monday, July 18 at 5:00 p.m., when hunky “Glee” star Mark Salling makes an appearance to promote his latest album, “Pipe Dreams.”  Drop on by to peruse Mark… we mean the jeans.  Get a signed copy of Mark’s CD with any purchase of $50 or more.   On the other side of the country, Guess recently had a rooftop barbecue party to present their Holiday 2011 Collection.  The spotlight was on Guess poster girl Amber Heard then, who has the ability to channel sex appeal without actually trying.

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To shop the latest collection, go to Guess online.

—Kathy Ng Hassan


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Posted Jul 17 2011 in Denim News
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