Need a vacation? Take a digital one with GUESS and their spring 2013 ad campaign. They’re bringing mint green jeans back on the scene with a pair of very fresh overdyed cut-off shorts. Shot in Bora Bora, the campaign features Gigi Hadid and Stephan Lambert in P-A-R-A-D-I-S-E. They sprinkled their brand with a bit of bohemian style this time around. We’re digging it.
Hitting the streets of New York or La tonight for Fashion’s Night Out tonight? It’s a notoriously crazy experience navigating foot traffic in and out of hyped-up events in crammed boutiques, tripping over celebrities, spinning prize wheels and who knows what else—but if you have the right map, it can be tons of fun. We’ve got you denim heads covered with 5 spots to shop for men’s and women’s jeans in LA and NY on FNO 2013.
What: Celebrate Fashion’s Night Out at Denim Habit with DL1961, Stylelite and Ninteen Sixtyone, with a chance to get styled by Stylelite’s editor-in-chief Verena von Pfetten. Snacks, music, and great sales!
What: An “I <3 NYC” themed evening of shopping, sipping, and sweets. Enjoy DJ beats, mini-makeovers, mini-manicures, and challenge your friends to foosball or ping pong! GUESS models will be showcasing the latest looks from the fall collection.
Where: Multiple locations! 575 5th Avenue and 537 Broadway in SoHo, plus the Marciano store, 514 Broadway.
What: OC puts a spin on things this year with a Korean Karaoke party, hosted by Solange Knowles, Miguel, Hyoni Kang, Ed Droste, and Carrie Imberman. Soundtrack by Kill the DJs, featuring MC by Karaoke Killed the Cat. Limited-edition prints with artwork from the book by Terry Richardson, Terence Koh, Marcel Dzama, Marc Hundley, and Andrew Kuo will be on display and available for purchase.
Where: OC at the The Ace Hotel, 1190-92 Broadway, New York
What: The Beverly Center is celebrating Fashion’s Night Out with a runway show, featuring styles by True Religion, Diesel, J. Lindeberg, and others. Celebrity appearances, on-site stylists, and shopping incentives are just some of the perks.
Where: 8500 Beverly Boulevard, Los Angeles
When: Red carpet arrivals begin at 5:00PM, followed by opening ceremony at 6:30PM. Fashion show begins at 7:00PM.
In New York? Stop by SoHo where our editor MC will be doing some DIY magic on limited edition FNO t-shirts from 6PM – 10PM! Visit her on the 4th floor. 504 Broadway, New York City.
“Denim Is Our World”? Um, we can relate to that. The folks at GUESS have launched a site with that very name, for denim fans to receive exclusive shopping event invites, behind-the-scenes videos, new tools, and trendsetter profiles. Show off your jeans love by uploading a photo of your stylish self decked out in your fave pair of GUESS jeans or hashtagging it #GUESSJEANS. For the craftier denim aficionados among us, you can show off how you do denim by repurposing or remixing a pair. Upload a pic to Pinterest, tag it #GUESSwhatimade, and Erica Domesek from P.S. I Made This will pick her favorites. What’s not to love when denim’s (already) your world?
In celebration of Guess‘ 30th anniversary, the denim-driven global fashion brand has launched a special anniversary campaign, starring former GUESS model, Claudia Schiffer. For their “30 Sexy Years” campaign, Claudia is the perfect fit to deliver “a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots.” If you’re familiar with all the iconic Guess ads over the years, then you’ll know they reference many classic screen sirens such as Brigitte Bardot, of whom Schiffer has been compared to on many occasions. The campaign was shot by famed photographer Ellen Von Unwerth on location in Sorrento, Italy.
The collection will be available at GUESS stores nationwide and Bloomingdales nationwide at the end of April. Archival images via Vogue UK.
The new GUESS summer 2012 lookbook for men and women is youthful, colorful, and super cute. We called out these zebra stripe jeans this morning in denim dose, and we’re happy to report that they’re accompanied by a mash-up safari animal print counterpart, a rich royal purple ankle-length skinny, and a more classic dark wash option. The men don’t get colored denim this season (boo!) but they do get a wide range of worn-in washes and a khaki colored jean that’s perfect for summer plaids. See the full spectrum below.
We were invited to the GUESS & GUESS By Marciano Spring 2012 preview party last week to scope out what the brand is offering next season, and this first photo sums it up on the ladies’ end! Strong primary colors and pastels mixed with jewel tones, neons, bold prints, and sportswear that styles seamlessly from a day at the office to a night on the dance floor. Prints were a huge focus and came in varieties like floral, zebra stripe, and Monet-esque motifs that met in the middle of casual and elegant.
The denim silhouette of choice? The cropped-skinny jean! Styled with? Sheer button-down blouses and rocker-chic jackets. We also spied a long denim skirt we would love to prance around on the beach in this summer. See below for more, including the men’s styles.
Check out the fresh spring collection and stylish attendees below:
Last week, GUESS by Marciano debuted their 2011 Holiday Collection with an exclusive cocktail party co-hosted by VOGUE in Beverly Hills. The retro-centric party, complete with “pop-up fashion presentations” throughout the evening and a special performance by synchronized swimming troupe, “The Waterlilies,” complemented its retro-inspired high-glamour evening wear and versatile separates. As expected, classic denim pieces were on display which have the look of vintage denim, but are actually both feminine and luxurious in feel.
At bit more sophisticated yet flirty, the Holiday Collection makes it easy for the professional woman who wants a bit more sass in her wardrobe, from faux fur and sequin embellishments, to animal prints and bold asymmetrical cuts. In contrast to the gowns, the suit separates offer earth hues that are made to pair well with skinny jeans for a quick-change from a day to Happy Hour look.
Photos: John Shearer, WireImage. For more information, go to Guess online.
In support of Breast Cancer Awareness month this October, GUESS?, Inc. will be releasing three limited edition items from their GUESS and GUESS by Marciano collections to benefit Susan G. Komen for the Cure®. This is Guess’ sixth year partnership with Susan G. Komen for the Cure®. Guess has pledged a guaranteed minimum of $25,000 in donations to the cause through products sold in this campaign. The watch featured here retails for $105 (20% in proceeds from the sale of this watch goes to the charity). For more information on what products are being offered, which include a cool tee shirt and bracelet, plus more information on how you can help, go to GuessbyMarciano.com.
The Guess boutique at Hollywood & Highland (6801 Hollwood Blvd., Hollywood) is going to be the happening place on Monday, July 18 at 5:00 p.m., when hunky “Glee” star Mark Salling makes an appearance to promote his latest album, “Pipe Dreams.” Drop on by to peruse Mark… we mean the jeans. Get a signed copy of Mark’s CD with any purchase of $50 or more. On the other side of the country, Guess recently had a rooftop barbecue party to present their Holiday 2011 Collection. The spotlight was on Guess poster girl Amber Heard then, who has the ability to channel sex appeal without actually trying.
On Tuesday, Women’s Wear Daily (WWD) held a Denim Forum at the Hollywood Roosevelt Hotel in Los Angeles, to bring together some of the fashion industry’s top denim designers, innovators and emerging influencers for keynotes on trends, markets to watch and marketing strategies. Speakers included the denim industry’s pioneers and top executives: Maurizio Donadi (Levi’s XX), Fran?ois Girbaud (Marith?+Fran?ois Girbaud), Adriano Goldschmied, Ron Herman, Peter Kim (Hudson Jeans), Paul Marciano (Guess, Inc.), Stefano Rosso (Diesel SpA), Jeff Rudes (J Brand), and many others.
From left: Adriano Goldschmied, Paul Marciano and Fran?ois Girbaud.
Images courtesy Stefanie Keenan/Women’s Wear Daily. Special thanks to Johnny Pinto, The Denim Guy.
Stay tuned for further coverage of the WWD Denim Forum, coming to you next week!