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Claudia Schiffer Returns For Guess Jeans’ 30th Anniversary Campaign

In celebration of Guess‘ 30th anniversary, the denim-driven global fashion brand has launched a special anniversary campaign, starring former GUESS model, Claudia Schiffer.  For their “30 Sexy Years” campaign, Claudia is the perfect fit to deliver “a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots.”  If you’re familiar with all the iconic Guess ads over the years, then you’ll know they reference many classic screen sirens such as Brigitte Bardot, of whom Schiffer has been compared to on many occasions.  The campaign was shot by famed photographer Ellen Von Unwerth on location in Sorrento, Italy.


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The collection will be available at GUESS stores nationwide and Bloomingdales nationwide at the end of April.  Archival images via Vogue UK.

—Kathy Ng Hassan

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Posted Apr 02 2012 in Campaigns » Denim News

Amber Heard for Guess Fall 2011 Campaign

Guess?, inc., just announced the new poster girl for its Fall 2011 campaign, and it’s rising talent Amber Heard. You may know her from “Pineapple Express” and “Zombieland.”  She will next star in “The Rum Diary” opposite Johnny Depp and Aaron Eckhart and is currently in production on the NBC pilot, “Playboy.”  “We are thrilled to have signed Amber Heard for the GUESS Fall 2011 advertising campaign,” says Paul Marciano, Chief Executive Officer and Creative Director for Guess?, Inc.  “Amber embodies the essence of the true GUESS girl with her natural beauty and classic all-American good looks.   The campaign, which was shot by Ellen Von Unwerth, is sure to become a classic that will continue to define what the GUESS brand stands for.”

Amber Heard Vogue Italia November 2010

Photo via Fashion Fame.

We’re guessing that Paul Marciano has made yet another excellent choice.  Log on to to stay tuned for previews from the Fall 2011 campaign.

—Kathy Ng Hassan

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Posted Mar 23 2011 in Campaigns » Denim News

WWD News: Industry Betting on Denim for Back to School


Posted THURSDAY JULY 16, 2009

From WWD ISSUE 07/16/2009

Guess Shop

Guess??™ SoHo store features denim (Photo by Kyle Erickson)




Looks from Gap??™s 1969 Premium Jeans. (Photo by George Chinsee)

















The industry is betting big on denim for back-to-school. 

In a landscape pockmarked with liquidations, reduced inventories and discounting, retailers and brands are targeting denim as the vehicle to drive sales in the year??™s second most important selling season. 

Gap Inc. and Guess Inc. are going back to their heritage for fall and stressing denim in their merchandise plans, and Levi Strauss & Co. thinks an uptick in denim interest will help turn around lagging volume. A shift toward more affordable prices in many lines should also prove attractive to shoppers who have pulled back on spending because of the recession. 

Early forecasts on the season aren??™t upbeat, but denim has shown resilience during the downturn. 


Looks from Gap??™s 1969 Premium Jeans. (Photo by George Chinsee)

The National Retail Federation??™s b-t-s survey found the average family with children in kindergarten through high school will spend $548.72, a drop of 7.7 percent from $594.24 last year. Although this figure includes anticipated spending on everything from pencils and Trapper Keepers to computers, it??™s certain that consumers will be hunting down sales in almost every spending category. 

No less an authority than J. Crew Group Inc. chairman and chief executive officer Millard ???Mickey??? Drexler has said the jeans market is saturated at cheaper price points and at $125 and above. However, Drexler, who this week launched the Madewell ??™37s jeans collection, also thinks there??™s an opening in the middle for ???cool, well-made, well-designed jeans at $59.50 and up to $100.??? 


Click here for the full story


–Nikki Cho Russo

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Posted Jul 16 2009 in Uncategorized
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