Recently, Denim Therapy covered the debut of Guerilla24, a selvage denim brand from Hong Kong. We decided to review the Sniper straight leg jean in raw selvage ($300) by Guerilla24, and Seattle photographer and style blogger John Bell was happy to help us out with this request. Since this was John’s first foray into the selvage denim territory, he knew it would be an exciting adventure in testing out a new fashion label.
What was your first thought when you tried them on?
They felt really solid and well put together. A tough pair of jeans. The stitching looks great, the indigo color was awesome and I liked the Guerilla24 leather patch label on the back pocket—nice touch.
Where/when would you wear these?
I would wear them out on a normal day with a t-shirt and some Sperry Top-siders; or, I would pair them with a button down and a blazer with some classy wingtip shoes.
How’s the fit?
The fit is great! The size 30 waist was just right and following down to the bottom, the pants have that smooth, tailored look on me, even though they are slightly looser on the thigh. Sitting down and bending over, the pants move with me so I’m not uncomfortable.
Go to Guerilla24 online to shop all the styles.
Photos by John Lee Bell.
Tags: Guerilla24, men's jeans, selvage jeans, selvedge jeans
Yesterday, Denim Therapy stopped into the Crewest Gallery in downtown L.A. to preview new denim brand Guerilla 24 from Hong Kong, in collaboration with Bullett Magazine. All the jeans are handmade and hand-finished in small batches. Founder and Designer Daniel Cheong is expanding here in the States, and he’s interested in finding select stockists to carry his range of slim straight leg raw denim jeans. We’re particularly intrigued by the jeans’ subtle lower crotch, which allows for more freedom of movement while maintaining a slim silhouette.
Speaking in his charming British accent, Cheong explains that the name “Guerilla” came from his original idea of guerilla retail: selling his jeans out of food trucks. Eventually, Guerilla24 (for 24 hours a day) was born. Since every pair of jeans ($240 – $360) are handmade of Chinese or Japanese raw selvedge denim from Okayama, each style is also a limited edition in sturdy 13.5 oz denim weights, along with softer enzyme washed and sanded versions. Go to Guerilla24 online
to shop the denim and knits.
—Kathy Ng Hassan
Tags: Chinese denim, denim designer Daniel Cheong, Guerilla24, Japanese denim, made in Hong Kong, raw denim, Selvage Denim, selvage jeans, selvedge denim, selvedge jeans