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Throwback: The Ugly 90s Denim Round-Up


The ’90s have been back in action style-wise for a few years now thanks to a wave of nostalgia that made it okay to walk around major metropolitan areas dressed like Zack Morris again. But when you dig a little deeper past the idea of acid wash, neon, and trapper-keepers, you find that the most basic style lines and silhouettes of the ’90s actually did get left behind. And with good reason. Enjoy these vintage ’90s magazine ads (mostly for mass market brands) and the denim atrocities they have immortalized.

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—Michelle Christina Larsen

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Posted Jan 02 2012 in Denim Fashion

Summer is Bershka S/S’11 Campaign


The title says it all, Summer is Bershka! With a youthful incandescence and sense of humor this Spring/Summer 2011 campaign is perfection! We’re loving the eclectic mix of Americana meets collegiate, meets western, meets grunge, meets all kinds of retro, and rock. A lot to take in, isn’t it? One thing is for sure, Bershka definitely stays true to it roots and keeps it young, fresh, and summer-ready.   Here are some of our favorite images from the campaign:

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Catch the rest of the campaign and more on Bershka.com.

Sandoval Gomez

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Posted Jan 21 2011 in Campaigns » Denim Fashion

CeCe Yoost Brings Grunge Denim Back in No. Magazine


The grunge trend has come back on the scene several times since it died in the ’90s, its endless appeal associated with early MTV, sneaking backstage at concerts, and living the life of a high school rebel with a flannel shirt and a lot of eye liner. And while those things may not sound appealing to those with a taste more chic, there’s a bit of too-cool-to-care in all of us that can relate to an editorial like this one. CeCe Yoost embodies the ultimate grunge-glam element in No. Magazine (shot by Karen Inderbitzen-Waller), with the no-fail ingredients mentioned above and an untamed helping of denim separates.

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See the full editorial here.

—Michelle Christina Larsen

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Posted Dec 30 2010 in Denim Fashion » Editorials

Denim Icon: Kurt Cobain


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Image courtesy of beta.playdo.com

 

Is anyone more iconic of early ???90s fashion than Kurt Cobain?  The epitome of angst-ridden rocker-cool, Cobain brought us the laid-back look of ripped denim, grandpa cardigans, and flannel button downs.  His look, started in Seattle but copied by teens everywhere, totally thumbed its nose at the power-driven, label-conscious fashion that was the late ???80s, and created a laid-back vibe that continues to be reinvented season after season.  Designers consistently send Cobain-inspired looks down the runways and we continue to embrace the look. Whether you scour the thrift stores for authentic flannels, create your own DIY ripped denim or flaunt the latest couture grunge-inspired looks, this ???90s fashion statement is here for the long-run.  

 

Liza Pinard

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Posted Jul 28 2009 in Uncategorized
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