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Levi’s Jeans Releases Eco-Friendly Denim Line With Zero Waste


Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.

levis-waterless-jeans

“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

Source.

See the campaign video below.

 

—DT Staff

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Posted Mar 11 2013 in Campaigns » Denim News

Urban Outfitters Urban Renewal Hand-Crafted Clothing


Urban Outfitters’ Urban Renewal line features hand crafted separates created from vintage, deadstock, and surplus materials. The line promotes the repurposing of clothing and fabrics as an alternative to creating additional waste (and wasting resources). We love the concept, and the designs are just as cool. We’re obsessed with this shoulder-less denim workshirt and in-season high-waisted flare leg jeans.

—DT Staff

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Posted Apr 25 2011 in Denim Buys
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