Last week we showed you Eric’s take on his red straight-leg OPENMARKET jeans, and this week it’s Raffael’s turn. Self-proclaimed denimist, this are his first pair of men’s colored jeans. He opted for a pair in “dirty mint” wash (which is more on the pastel side of olive green). His reactions are below.
What was your first thought when you tried them on?
Smooth denim and nice fit! I also like the pocket shape and clean finishing. The pocket is actually double (an inset pocket with a patch pocket sewn on top, but it’s not bulky). The top stitching in red is a nice touch.
Where/when would you wear these?
Since spring is around the corner, I’m thinking I’ll be wearing these all the time! To picnics, the beach, the park, around Brooklyn. They’re comfortable, I could wear them pretty much anywhere.
How’s the fit?
I like the way fits me on the waist and the legs. I’ll use our tailoring service to taper them a bit, so the cuff looks more clean (I always cuff my jeans). Speaking of which, the white merrow stitch on the green denim that’s exposed when I cuff them is cool too.
We’ve looked at tons of new styles from some of the world’s best designers, their models, and their families over the last fourteen days, thanks to a jam-packed Fashion Week in New York. Now let’s turn our attention to those other trendsetters: NYFW attendees. Check out California-based, nineteen-year-old fashionista and style site owner Olivia Lopez in her head-to-toe mints and nudes. We knew colored denim was gonna be huge this year, but WOW, this is awesome! Stick with the nude accessories and you can get this look using any color your heart desires (especially now that we’ve shown you that you can get almost any color of jeans for twenty bucks at H&M…) Now, get it!
Get the look:
Free People The Cropped Colored Skinny Jean in Spearmint ($88) — buy it at KarmaLoop
Acne Shore oversized chunky-knit cotton sweater ($320) — buy it at Net-A-Porter
ChloéPlatform Wedge shoe ($287) — buy it at FarFetch
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
3. Step aside, leopard print… zebra stripe is in! The GUESS summer 2012 lookbook is out, and it features tons of color and bold accents like this animalistic skinny. Stay tuned.
4. True Religion isn’t one of our favorite denim brands, but for spring 2012 they’re busting out a novelty that we’re excited for: stretch colored cords in great colors, like this banana pudding yellow.
German bottoms specialist Alberto is taking its pursuit of the “green jean” to the extreme. The men’s bottoms firm has a decidedly low-tech experiment going on up on the roof of its headquarters in Mönchengladbach, Germany. In an effort to explore new washes, it’s now nine months into a one-year weathering project for its ADenim jeans line, one that scraps low-ozone and low-water-consumption technologies in favor of completely natural practices in pursuit of what could be considered purely “green jeans.”
“We were left with a lot of roof space here,” said Marco Lanowy, one of three managing directors at Alberto. “So we wanted to test our jeans and find out what would happen to the denim fabric if it was permanently exposed to the weather. What do jeans bleached by the sun look like? What happens during heavy rainfall or snow? How much can these jeans stand, and how soon do they weather?”
Manually secured by stones or tied to the building’s fire escape, some of the 12 prototypes on the roof are already revealing unique washing effects. “We took a few of them down, and there are some nice transitions and distinctions showing up,” Lanowy noted. “A summer-bleached pair, for example, is basically white in the front now, whereas the back still looks brand new.”
ADenim has already taken steps to use organic materials certified by the international Oeko-Tex Standard 100, which provides criteria on potentially harmful substances for products at all points throughout the supply chain. By testing its washes in natural weather conditions, Alberto’s trial methods are now also becoming more sustainable.
ADenim’s collection currently includes around 25 washes, and with its rooftop models launching for spring 2013, the managing director is hoping to add five more finishes to the line. Retail prices have yet to be finalized and the company declined to provide an overall sales volume. Manufactured in Casablanca, Morocco, ADenim is operating in six markets: Germany, Switzerland, Austria, Canada, Benelux and Russia. Meanwhile, the prototypes from the roof will be auctioned off for a charity benefiting homeless kids. Or, as Lanowy put it, “children without a roof.”
This week, Mönchengladbach is expecting highs in the low 50s and lows in the low 30s, with sunshine early in the week and an increasing chance of rain Thursday and Friday. Good weathering weather.
Levi’s, concerned as all get out about the state of Planet Earth right now, is releasing a set of 2 million sustainable cotton jeans with plans for increasing that number in the near future. The jeans are made with sustainably grown cotton in an effort to help reduce the brand’s harmful impact on the environment. This “better cotton” program aims to reduce the amount of water consumed by the crops during the most basic stages of denim production. Cotton itself soaks up nearly 50% off the water a pair of jeans uses in its lifetime, and that’s no good. So the Better Cotton Initiative is educating farmers on ways to produce cotton using less water and less pesticide.
The jeans are being released now in North, South and Central America, Europe, and Asia… but don’t look for special labels.”Initially, the jeans made with the Better Cotton blend will not be marked by individual Better Cotton labeling, so as to avoid creating a niche market that drives the price up and to give time for the supply to meet the demand,” says Brianna Wolf, senior specialist for Levi’s Office of Global Environmental Sustainability.
Looking for some great jeans for fall that aren’t crazy-expensive? We’re turning our attention to one of our favorite web shops for go-to style, whether you’re craving a great pair of skinny jeans, an intense faux-fur jacket, or a vintage dress with some history behind it. Nasty Gal has five pairs of jeans in their freshest delivery for fall, and they’re all under $100.
Which is your favorite? Scroll for additional images & links to purchase.
Blank NYC Spray On Skinny Jeans – Purple ($82) – buy it at Nasty Gal.
Primary Skinny Jeans – Red ($58) – buy it at Nasty Gal.
Velvet Skinny Jeans – Teal ($48) – buy it at Nasty Gal.
Primary Skinny Jeans – Blue ($58) – buy it at Nasty Gal.
Cheap Monday Second Skin Jeans – Coated Black ($65) – buy it at Nasty Gal.
Wondering how to wear the pastel denim trend without looking like a pastry? Try mixing up the look with a faded old band t-shirt or a vintage rocker t-shirt. We love the way this blogger meshed a pair of minty green skinny jeans with this rockin’ top. Try this for a different take on pastel hues this fall.
When Nudie Jeans Co. won the Bra Milj?val, AKA Good Environmental Choice awardback in April, it was clear their presence as the top environmentally conscious denim brand in the industry was becoming a powerfully recognized standard. As more brands get wise to the earth and the footprints any mass-producing industry leave behind on the planet, Nudie is making big strides to educate and outfit their customers. We met Ruari of Nudie at PROJECT where he told us a bit about their repair, reuse, reduce campaign. Check out our video and photos below.