We recently caught up with iconic denim designer, Adriano Goldschmied, who is Founder & Creative Director for Goldsign and Executive Vice President of Product Development for Citizens of Humanity. Always staying ahead of the game, Goldschmied contemplates his brands’ sustainability initiatives: “We have a big responsibility in inventing new processes that have less impact on the environment; using less chemicals, less water, less energy and creating better and healthier situations for workers. In addition, the most important thing is to move the jean business from cotton to new fibers that are more eco-friendly. The denim market is changing and expanding globally and we need to keep up with the new markets such as Shanghai, Dubai, S?o Paulo, Mumbai and more.”
Denim Therapy: What are you doing now?
Adriano Goldschmied: I just started to design Fall 2012 for Goldsign and Citizens men’s. In addition, I am working on new fabric developments and new washes at our laundry.
DT: How would you describe the difference between Goldsign and COH?
AG: Citizens is designed for a premium denim segment that generates quite a big business while Goldsign is much smaller, more sophisticated and for specialty stores and boutiques. The final customer is different, as the Goldsign customer is sensitive to the fashion trends and to denim innovation. The Citizens customer is more about trends and successful styles supported from the media. The Goldsign consumer is individualist and dresses for her own taste—according to the feeling of her own aesthetic.
DT: How do you feel about being called the “godfather of denim?”
AG: In general I care much more about the substance than the labels or definitions. Obviously it is a great pleasure that people give such credit to my long career in the denim industry and that they recognize me as an innovator who started so many successful brands. However, my attitude is much more on thinking about the future and the new things to do more than what I did in the past.
DT: Do you have any pre-designing rituals?
AG: Many times when I am done with a line and I have to start the new one I have a few moments of panic. I am scared. [I ask myself] ‘Shit, how am I going to make this, what am I going to do better?’ It is just a few seconds and then I start to work… I don’t have particular rituals. I give a lot of attention to the macro trends, the economic changes and social innovation.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
AG: Even though I am very interested in the new blogs, in particular social media, I feel as if I am still part of the old generation. I am not a digital person, I still use my fingers to touch a fabric, create a new fit or a new wash. For me the street style is what I see in the streets when I travel or when I go to a flea market as that is still my main inspiration. I know that I look outside of fashion, but I care more about a few key pieces of information, than the mass of information of today’s times.
Thanks to Adriano Goldschmied who took time off from his busy summer schedule to answer our questions. To shop or learn more about these denim brands, go to Citizens of Humanity online or Goldsign Jeans online.
—Kathy Ng Hassan
Tags: Adriano Goldschmied, Citizens of Humanity, COH, Designer Interviews, Goldsign
What’s a Fourth of July barbecue without denim shorts, sparklers and good eatin’? We don’t even want to go there, really, so we’ve got plan D on the burners: score some denim for under $100, under $50 and even under $20 this week! This week, lots of online shopping sites will be capitalizing on Independence Day shopping fever, but we’ve selected a sampling of what to look out for in your neighborhood, too.
House of Cassette Men’s Slim Caddy (left, $56.99) and WGACA vintage denim cutoff shorts ($78).
80′s Purple – Save 25 to 75% off now for men and women online. Look for mark downs on jeans from House of Cassette, Cheap Monday, Diesel, Ever, Orisue, Post’age, WeSC and more.
Guess Factory Onsite Store – Yep, if you’re dying to nab some cheap jeans and anything Guess? for less, then this is the place. Note: hours for July 3 is 10 a.m. to 5 p.m. and 9 a.m. to 6 p.m. on July 4.
Address: 1901 East 15th Street – Gate 3, Los Angeles, CA 90021. (213) 765-3230
Number A – While there are a few selections at Number A online for jeans under $100, you might want to stop by the boutique in Little Tokyo to check out their ever-present sale rack and look for Kill City, Blink, Nevermind, KREW, and Cheap Monday jeans.
Address: 374 E. 2nd St. (Little Tokyo), Los Angeles, California. (213) 626-6155
Madison - Save 30% off on select denim online, including Current/Elliott, Genetic Denim, Goldsign and more.
WGACA - What Goes Around Comes Around recently opened up their new Los Angeles outpost on La Brea, but if you’d rather shop in your underwear, there’s a 40% off sale on the WGACA Collection, which includes vintage denim shorts, vintage Boyfriend jeans and more.
—Kathy Ng Hassan
Tags: Blink, Cheap Monday, Current/Elliott, Diesel, Ever, Genetic Denim, Goldsign, Guess, House of Cassette, Kill City, KREW, Nevermind, Obey, Orisue, Post'age, Wesc, WGACA, What Goes Around Comes Around
Father’s Day is coming up in just over a week, so no time like the present to do that denim makeover. Jeans are already on sale this week, so get hustling while the getting is good! Grab a little something for the dad in your life and a little something for yourself while you’re at it, because, you know, in case we get invaded by aliens or something.
Featured above: Crate Narrow Straight jeans (on sale for $67) – buy it at REVOLVE Clothing; and Current/Elliott The Boyfriend (on sale for $93) – buy it at REVOLVE Clothing.
Denim sales in Los Angeles this week:
Creatures of Comfort – Save 30% off on select denim brands like A.P.C., MM6 and indie brands United Bamboo and Hope Denim. Online and in-store. Ends Friday, June 10. [Via Racked.com]
Frankie B Jeans – Save 40% off on select jeans in a variety of styles.
G-Star RAW – Save up to 30% off online and at both L.A. locations at Santa Monica Place and at 7966 Melrose. Ends Sunday, June 12. [Via Racked.com]
Madison Los Angeles – Save 30 to 50% off on Current/Elliott, Goldsign and TEXTILE Elizabeth & James jeans online.
Rock & Republic – Save up to 60% on men’s and women’s denim online.
—Kathy Ng Hassan
Tags: A.P.C., cheap jeans, Crate Jeans, Current/Elliott, designer jeans on sale, discount jeans, Frankie B, G-Star Raw, Goldsign, MM6, Rock & Republic, TEXTILE Elizabeth & James
Whether you’ll be at home, at a friend’s, in a bar or anywhere else a TV screen presents itself (champagne and caviar included) it’s time to celebrate the over-the-top glamour of the 83rd Academy Awards by getting red carpet ready in your best dressed denim looks as you and your friends enjoy the designer fashions and beautiful people of Hollywood. Check out our nominees for best Oscars party style, including a best-supporting jean!
If you’re homeward bound for some private Oscars viewing this weekend, be as comfortable as you want to be — in style. Don’t forget the popcorn!
1. J Brand Cut off Shorts in Leon ($152) – buy it at J Brand.
2. James Perse Casual Tee ($50) – buy it at James Perse.
3. Juicy Couture Sequin Embellished Hood Top ($200) – buy it at Net-a-Porter.
4. Pray For Mother Nature Devil’s Post Pile Flare Jeans ($176) – buy it at Shopbop.
5. UGG Australia Women’s Rylan Slip in Orchid Bloom ($90) – buy it at UGG Australia.
Planning on some pre-Oscars partying after work? Remember to slip into your lucky jeans and print out the official Oscars ballot so everyone can play along. Come Monday, there’ll be either high-fives all around or eaten crow.
1. Zara Studio Coat with Combination Sleeve ($189) – buy it at Zara.
2. A.P.C. Porsellis Ballerina Flats ($175) – buy it at A.P.C.
3. James Jeans Twiggy Cargo in Camel ($172) – buy it at James Jeans.
4. Goldsign Aja Clean Pocket Slouch Jeans ($210) – buy it at Shopbop.
5. Metal Navette Ring in Gold ($18) – buy it at Topshop.
6. Kate Spade Essex Small Scout in Orange ($295) – buy it at Kate Spade.
Partying with 100 of your closest friends in town? Make sure you rock your denim with some glam makeup and arm bling. People might just forgive you as you prematurely shout out the winners between jelly shots.
1. Kill City x Brian Lichtenberg Junkie Black Waxed Moto Jeans ($180) – buy it at Kill City.
2. Vero Moda Epaulet Shirt ($57.38) – buy it at ASOS.
3. Rebecca Minkoff Python Skinny Jeans ($208) – buy it at Shopbop.
4. Philippe Audibert Gold Plated Cuff ($510) – buy it at Net-a-Porter.
5. Sam Edelman Lorissa Stud Pump ($199) – buy it at REVOLVE Clothing.
6. Botkier Charlotte Clutch ($375) – buy it at Botkier.
—Jackie Racer & Kathy Ng Hassan
Tags: Academy Awards, DENIM, Goldsign, J Brand, James Jeans, Oscars, party fashion, Pray for Mother Nature