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The History Of Jeans, According To Uniqlo

Uniqlo‘s latest mini-booklet that has been widely distributed in celebration of their new global flagship opening has a couple pages on denim that provides a super brief overview of its evolution:

A very brief cultural history of denim: workwear in the old American west, industrial workers in the early 20th century, rebel youth in the 1950s, hippies in the 1960s, and soon after that, everyone else. Jeans remain indelibly linked to ruggedness and to youth culture, and probably always will. Jeans ate the perfect article of clothing.”


From Uniqlo.

—DT Staff

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Posted Oct 20 2011 in Denim Therapy
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