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Hudson Jeans Fall 2011: Featuring Patrick Schwarzenegger & Georgia May Jagger

Just in time for last week’s Fashion’s Night Out, Hudson Jeans launched their new fall 2011 video campaign via Facebook, featuring new face Patrick Schwarzenegger in his debut modeling campaign. As the male counterpart to Georgia May Jagger, the denim brand’s It Girl, the attention that Patrick is attracting will certainly put a spotlight on the brand’s jeans for men. Hudson has amped up their cool factor by signing the two political and Rock royalty progeny, respectively. Shot in black and white, the short films are somewhat of a voyeuristic screen test, which features Patrick and Georgia speaking a bit. You can catch glimpses of Patrick’s father and Georgia’s mother in the various camera angles. If you were at Saks Fifth Avenue Beverly Hills on Fashion’s Night Out, then you might have seen Patrick, who made an appearance to meet Hudson Jeans shoppers near their wildly popular cigar roller booth.

For more information, go to Hudson Jeans online.

—Kathy Ng Hassan

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Posted Sep 14 2011 in Campaigns » Denim News

Georgia May Jagger in Hudson Jeans For Harper’s Bazaar UK

A little bit of the bygone eras are alive and well in the modern day, and one fleck of that luster is the glorious Georgia May Jagger, who posed in her own line of Hudson Jeans for Harper’s Bazaar UK May 2011. With token gapped tooth and smoky eyes, she was photographed by Txema Yeste looking like a vintage goddess. Appropriately titled, the editorial headline reads, “And God Created Georgia May”. Check her out below!

[nggallery id=261]


Images via Denimology.

—Michelle Christina Larsen

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Posted Jun 06 2011 in Denim Fashion » Editorials

Hudson Jeans x Polyvore Denim Styling Contest

Feeling creative? Love Hudson Jeans? Here’s your chance to whip up a little something with Polyvore, impress your friends, score yourself a trip to LA, entrance to the NYLON Young Hollywood Party, and five pairs of first rate jeans! Can you really justify not give it a shot?


Check out the prizes:

Grand prize wins a trip for two to LA for a styling session with HUDSON Creative Director Ben Taverniti, all 5 styles of HUDSON by GMJ, VIP admission to Nylon’s Young Hollywood Party, and set featured in Nylon Magazine. 4 runners-up will receive a pair of HUDSON by GMJ with signed note from GMJ.

Visit Polyvore for more information on this contest and get going on your own stylish entry!

—Denim Therapy Staff

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Posted Mar 19 2011 in Campaigns » Denim News

Denim Dose: News & Links

News, links, sales, and everything else we couldn’t help but share. What’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include? Email us!


1. Get ready to flirt! According to Topshop’s facebook, their item of the day is this sweet little Pale Blue Denim Spot Button Front Dress. For about $64 bucks, it’s yours.

2. Eat Sleep Denim reports that Christopher Kane and J Brand are about to embark on a beautiful journey together… or at least make some seriously cool jeans. The designer’s past collaborations have all been big hits. Let’s see what happens!

3. At the tender age of 18, Georgia May Jagger has designed a retro-inspired collection for Hudson Jeans. We can’t think of a better match than a Rolling Stone/Jerry Hall offspring in the design chair of a rockin’ denim brand. Her sultry photos are ready for your perusal, along with a quick interview.

4. Denim Blog has rounded up their top 10 fashion/retail iphone apps, and one caught our eye in particular–the Jeans Boutique app. It involves running a little pixel boutique, fitting customers and selling them jeans. Consider this downloaded! We’ll let you know how it goes.

5. Over at Denimology there’s a $250 giveaway happening via Canadian denim brand Guido & Mary, who showcase an awful lot of good looking denim on their website. If you want in, step lively… you can only enter until March 15th, 2011. Click through to Denimology to enter!

—Michelle Christina Larsen

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Posted Mar 01 2011 in Denim News

WWD News: Hudson Jeans Gets Fresh Look And American Eagle Overhauls AE Artist Jean


Hudson Jeans Gets Fresh Look


Posted WEDNESDAY JULY 22, 2009

From WWD ISSUE 07/22/2009


Georgia May Jagger, the youngest daughter of Mick Jagger and Jerry Hall, is making her debut as the face of Hudson Jeans. Here, Jagger in Hudson pieces, all in cotton and spandex.

Georgia May Jagger, the youngest daughter of Mick Jagger and Jerry Hall, is making her debut as the face of Hudson Jeans. Here, Jagger in Hudson pieces, all in cotton and spandex. (Photo by Courtesy Photo)

Hudson Jeans is fashioning its next chapter. The Los Angeles-based denim brand, which got a $30 million investment from Fireman Capital Partners and Webster Capital this year, is expanding its mix and will kick off a fall ad campaign featuring rock progeny Georgia May Jagger. Hudson Jeans also is considering the launch of a retail concept.

???One of the key things the investment allows us to do is further the creative process,??? chief executive officer Peter Kim said. ???When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up.??? 

Advertising executive David Lipman, who is one of Hudson??™s investors and an operating partner at Fireman Capital, has taken on the creative direction of the campaign. He also is chairman of Lipman, the agency handling the account, and tapped 17-year-old Jagger for the campaign, which was shot last month in London by Mario Sorrenti and styled by Camilla Nickerson.

???It??™s all about her genes ??” literally and figuratively,??? Lipman said at the shoot in an East London studio. ???It??™s all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it??™s her spirit that captivates me.???

Georgia May Jagger in a campaign photo shot by Mario Sorrenti. (Photo by Courtesy Photo

Georgia May Jagger in a campaign photo shot by Mario Sorrenti. (Photo by Courtesy Photo)

Lipman noted that Jagger??™s English and American lineage mirrors Hudson??™s brand, which has a Union Jack logo. Among the campaign images are ones of Jagger wearing denim cutoffs and lounging on a Union Jack pillow or posing in ripped, bleached jeans against the background of an elegantly disheveled apartment, complete with beat-up leather armchairs and worn afghan rugs.


???It??™s the biggest campaign we??™ve ever done, and it will take the brand to that next level,??? Kim said.

Dan Fireman, chairman of Hudson and managing partner at Fireman Capital, said he sees the fresh direction as ???a game changer??? for the company: ???It??™s going to help sell-throughs in an environment where, frankly, things are tighter.???

Click here to read the full article



American Eagle Overhauls AE Artist Jean


Posted WEDNESDAY JULY 22, 2009

From WWD ISSUE 07/22/2009


Madisyn Ritland in AE Artist Jean (Photo by Courtesy Photo)

Madisyn Ritland in AE Artist Jean (Photo by Courtesy Photo)

Looking to jump-start the back-to-school season, American Eagle Outfitters Inc. today is relaunching the AE Artist Jean with a perkier backside and sleeker profile. 

???The AE Artist was our best-selling jean of all time,??? said Henry Stafford, chief merchandising officer of the American Eagle brand. ???It??™s been newly designed to be extremely flattering all over, particularly the backside. It??™s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear these jeans.??? 

Despite strong sell-throughs ??” American Eagle won??™t disclose the units sold ??” the AE Artist Jean was discontinued last summer after a three-year run to make room for new fits. Customer requests inspired the design team to revive and re-create the jeans with changes in the pocket size and positioning of the yoke to lift the rear. There are five washes, from light to dark, with three priced at $39.50, and two with destroyed details at $49.50. Four of the jeans are stretch; one is rigid. 

A look at the back of the AE Artist Jean (Courtesy Photo)

A look at the back of the AE Artist Jean (Photo by Courtesy Photo)

Many retailers are banking on denim this season to lift sales, introduce looks and reset prices. J. Crew Group Inc.??™s Madewell just launched its ??™37s jeans line, at $59.50, a lower opening price point in jeans for the brand. Gap is overhauling denim and Guess is increasing the category in its stores, while Abercrombie & Fitch Co.??™s first Hollister flagship, which opened last week in Manhattan??™s SoHo neighborhood, features denim bars and premium styles. 

Click here to read the full article



–Nikki Cho Russo



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Posted Jul 22 2009 in Uncategorized
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