If there was ever to be a royal denim family the crown would hail to Ben Taverniti and Hudson Jeans. And with their recent collaboration with Georgia May Jagger (of Rolling Stone blood), there would be no disputes. The iconic union jack logo and signature triangle flap back pocket along with the fact that Hudson jeans are created from the best premium denim from the finest mills in Europe and Japan. All Hudson products are hand finished and tailored to be truly one-of-a-kind pieces. Check out our Q&A with them below.
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Hudson: Terrible grades in school … just kidding . Seriously, design is in my genes (pun intended). This is what I’ve wanted to do since I can remember.
DT: Are there other denim brands you consider your immediate competition?
Hudson: Yes. And competition is a very good. Constantly pushes us to be better and to create a better product and experience for our customer. How do you differentiate yourself from the hundreds of popular denim brands afloat right now? While others are selling jeans .We are selling a ‘way of life’. We as a company are deep routed in culture, mission and purpose and are relentless is going after tha. We do not sell jeans or trends. We sell attitude! Welcome to our world.
DT: Do you have any pre-designing rituals?
Hudson: Traveling – key secret spots in each city that inspire me and from that I sit with my design team and the magic begins.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Hudson: Our customer is the person who embraces the HUDSON way of life. Which is to live a full passionate life creating your own destiny and to always exude positive energy and impact positive change. This person has an attitude of irreverence, effortless stylish. Plus is maddingly elusively glamorous.
DT: What was your inspiration for the SS’11 collection?
Hudson: This SS 11 Collection we were inspired by the inspiration of an exclusive getaway. Think- St. Barts, St.Tropez, Hamptons, etc.
DT: What would be your dream collaboration? Any plans of that in the future?
Hudson: We are living the dream with our collaboration with Georgia May Jagger . We have just launched the HUDSON by Georgia May Jagger collection and it is doing very well , it’s growing and evolving and a lot of exciting things are coming.
DT: What are the most popular washes/fits in the line?
Hudson: They are like my kids I love all of them and they are all really relevant. For Spring I love the Ferris Flare in Telford wash. I love it because it’s versatile, flirty, and fun. Accessorize it your way!
DT: Do you have any favorite/least favorite denim trends right now?
Hudson: My least favorite is over embellishment – or as I like to call them “Christmas Tree Jeans”. I cannot even look at them.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Hudson: 100 % real street inspiration. Real people and their style. It’s everything. It starts with that. That’s why traveling and experiencing all the different nuances of different cities and their cultures, people, vibe are so important.
DT: How many pairs of denim do YOU own?
Hudson: I have absolutely NO clue… a lot but I always wear the same ones. Black destructed skinnies, I wear them almost every day and customize and repair them constantly. (Editors Note: Maybe a little Denim Therapy will do you some good).
DT: Favorite celeb wearing your brand?
Hudson: Georgia May Jagger, of course.
Tags: ben taverniti, Georgia May Jagger, hamptons, Hudson Jeans, Rolling Stones, Spring Summer 2011, st. barts, st. tropez
News, links, sales, and everything else we couldn’t help but share. What’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include? Email us!
1. Get ready to flirt! According to Topshop’s facebook, their item of the day is this sweet little Pale Blue Denim Spot Button Front Dress. For about $64 bucks, it’s yours.
2. Eat Sleep Denim reports that Christopher Kane and J Brand are about to embark on a beautiful journey together… or at least make some seriously cool jeans. The designer’s past collaborations have all been big hits. Let’s see what happens!
3. At the tender age of 18, Georgia May Jagger has designed a retro-inspired collection for Hudson Jeans. We can’t think of a better match than a Rolling Stone/Jerry Hall offspring in the design chair of a rockin’ denim brand. Her sultry photos are ready for your perusal, along with a quick interview.
4. Denim Blog has rounded up their top 10 fashion/retail iphone apps, and one caught our eye in particular–the Jeans Boutique app. It involves running a little pixel boutique, fitting customers and selling them jeans. Consider this downloaded! We’ll let you know how it goes.
5. Over at Denimology there’s a $250 giveaway happening via Canadian denim brand Guido & Mary, who showcase an awful lot of good looking denim on their website. If you want in, step lively… you can only enter until March 15th, 2011. Click through to Denimology to enter!
—Michelle Christina Larsen
Tags: Christopher Kane, denim giveaway, denim iphone app, denim links, denim news, denim updates, free denim, Georgia May Jagger, Guido & Mary, Hudson Jeans, J Brand, latest denim, Topshop
Hudson Jeans Gets Fresh Look
Posted WEDNESDAY JULY 22, 2009
From WWD ISSUE 07/22/2009
Georgia May Jagger, the youngest daughter of Mick Jagger and Jerry Hall, is making her debut as the face of Hudson Jeans. Here, Jagger in Hudson pieces, all in cotton and spandex. (Photo by Courtesy Photo)
Hudson Jeans is fashioning its next chapter. The Los Angeles-based denim brand, which got a $30 million investment from Fireman Capital Partners and Webster Capital this year, is expanding its mix and will kick off a fall ad campaign featuring rock progeny Georgia May Jagger. Hudson Jeans also is considering the launch of a retail concept.
???One of the key things the investment allows us to do is further the creative process,??? chief executive officer Peter Kim said. ???When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up.???
Advertising executive David Lipman, who is one of Hudson??™s investors and an operating partner at Fireman Capital, has taken on the creative direction of the campaign. He also is chairman of Lipman, the agency handling the account, and tapped 17-year-old Jagger for the campaign, which was shot last month in London by Mario Sorrenti and styled by Camilla Nickerson.
???It??™s all about her genes ??” literally and figuratively,??? Lipman said at the shoot in an East London studio. ???It??™s all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it??™s her spirit that captivates me.???
Georgia May Jagger in a campaign photo shot by Mario Sorrenti. (Photo by Courtesy Photo)
Lipman noted that Jagger??™s English and American lineage mirrors Hudson??™s brand, which has a Union Jack logo. Among the campaign images are ones of Jagger wearing denim cutoffs and lounging on a Union Jack pillow or posing in ripped, bleached jeans against the background of an elegantly disheveled apartment, complete with beat-up leather armchairs and worn afghan rugs.
???It??™s the biggest campaign we??™ve ever done, and it will take the brand to that next level,??? Kim said.
Dan Fireman, chairman of Hudson and managing partner at Fireman Capital, said he sees the fresh direction as ???a game changer??? for the company: ???It??™s going to help sell-throughs in an environment where, frankly, things are tighter.???
Click here to read the full article
American Eagle Overhauls AE Artist Jean
Posted WEDNESDAY JULY 22, 2009
From WWD ISSUE 07/22/2009
Madisyn Ritland in AE Artist Jean (Photo by Courtesy Photo)
Looking to jump-start the back-to-school season, American Eagle Outfitters Inc. today is relaunching the AE Artist Jean with a perkier backside and sleeker profile.
???The AE Artist was our best-selling jean of all time,??? said Henry Stafford, chief merchandising officer of the American Eagle brand. ???It??™s been newly designed to be extremely flattering all over, particularly the backside. It??™s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear these jeans.???
Despite strong sell-throughs ??” American Eagle won??™t disclose the units sold ??” the AE Artist Jean was discontinued last summer after a three-year run to make room for new fits. Customer requests inspired the design team to revive and re-create the jeans with changes in the pocket size and positioning of the yoke to lift the rear. There are five washes, from light to dark, with three priced at $39.50, and two with destroyed details at $49.50. Four of the jeans are stretch; one is rigid.
A look at the back of the AE Artist Jean (Photo by Courtesy Photo)
Many retailers are banking on denim this season to lift sales, introduce looks and reset prices. J. Crew Group Inc.??™s Madewell just launched its ??™37s jeans line, at $59.50, a lower opening price point in jeans for the brand. Gap is overhauling denim and Guess is increasing the category in its stores, while Abercrombie & Fitch Co.??™s first Hollister flagship, which opened last week in Manhattan??™s SoHo neighborhood, features denim bars and premium styles.
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–Nikki Cho Russo
Tags: AE Artist Jean, American Eagle, Georgia May Jagger, Hudson Jeans, Jerry Hall, Mick Jagger