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EDIT New York: An Exclusive Interview


Alissa Emerson and Valerie Feigen are the co-founders of EDIT the uber-chic townhouse boutique (designed by renowned architect Christopher Barriscale) on the Upper East Side in New York City. The store is undoubtedly perfectly edited from the selection of designers to the flooring. Alissa had previously owned the store Tuesday’s Child in Scarsdale. Valerie had been one of her best customers for many years (as well as her own experience as an analyst in the apparel sector for JP Morgan and Lehman Brothers, where she specialized in luxury brands), before they decided to open a store together. Their goal was to create a warm and inviting homelike feeling. One where customers would want to come ‘home’ weekly (and you certainly can buy all that you need in a one stop shop). There is a library upstairs where you can set your husband/boyfriend or the kids in front of a fireplace or pop in a video on the flat screen while you shop. The library overlooks a private garden which is ideal for hosting events. Adding to the homelike feel are the two resident dogs that seem to own the upstairs (basically you never want to leave because it’s better and probably bigger than your own residence). Denim Therapy had the opportunity to learn more about how to “edit” your wardrobe- Read on…

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DT: Tell us a little bit about edit the store (townhouse)?

EDIT: The edit townhouse was designed to make clients feel like they are shopping in their best friend’s closet.  Edit has a warm and inviting atmosphere where customers can feel at home and shop the top collections.  Valerie and Alissa “edit” the seasons collections and fill the store with the best of the best.  The edit shopping experience is luxurious and one every woman must experience!!

DT: What kinds of brands of denim do you carry?

EDIT: J Brand, AG, Current Elliot, Genetic

DT: Do you have any specific style\brand\trend of jean that you love?

EDIT: Valerie wears a straight leg or skinny, and Alissa is a 70s flare die-hard.  For spring, we love clean trouser jeans with a flare.  We’re all about polished denim, like Derek Lam’s spring collection, and would pair these tailored pieces with a platform heel.

DT: How do you wear denim (is there any specific category denim falls into)? Casual? Day to night? Where would you be going wearing denim?

EDIT: We wear our denim all ways!!  Casual, day to night…with heels, boots and flats.  We could be going to a fun downtown dinner or an uptown lunch.  Denim has become seriously versatile, from distressed to minimal-chic.

DT: Who is your typical client?

EDIT: Our typical client is one who loves to where denim in all ways.  With a great tee or an amazing top and blazer.

DT: Where do you see the future of denim headed to?

EDIT: Denim is becoming more tailored and dressed up, from trouser jeans to trench coats and chic blazers.  It’s 70s styles rendered more clean and modern, paired with blousy tops and platform heels.

DT: Any (denim) style/muse you admire?

EDIT: Jane Birkin and Kate Hudson’s look in Almost Famous

Visit the Edit Boutique or shop online but just do it and we promise you won’t regret those credit card bills.
Edit 1368 Lexington Avenue (near 91st Street), New York City
– Jackie Racer

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Posted Jan 04 2011 in Denim News » Interviews

Storage Solutions: An Interview with Garde Robe


Imagine having endless closet space (big sigh, especially if you live in a Manhattan apartment)- well now you can with Garde Robe luxury wardrobe storage and valet service. Now that’s living the high life. Denim Therapy had the opportunity to get a closer look into the Garde Robe lifestyle closets and ask them a few questions.

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Denim Therapy: How do you recommend storing denim (do you fold them, hang them up on hangers—which kind?

Garde Robe: Denim is functional in storage, just like in wear. We leave an impression on our denim. A personal tread is uniquely contoured on denim given the elements you afford it and the frequency in which you wear it. So for storage, you have to consider how often you both wear and wash your jeans. Separate the everyday jeans from the nicer, occasional jeans. Everyday jeans are likely washed more frequently, therefore the shrink and fade are expected, unlike what you’d want from your usually more expensive, occasionally worn jeans. If you like the washed denim look of whiskers and honeycomb, then creases and fades shouldn’t be a bother, just fold your jeans. Lay them flat and face up, fold long with rear pockets facing, take them and fold to meet over top of pocket, fold remaining waistband towards self, and last, fold once more to cover waistband. Stack.

Denim is an American standard, and jeans have become acceptable in many professional work environments. Therefore, you probably have those solid color jeans you’d like to keep from wrinkle or fade, jeans you can wear to work or dinner with a sharp jacket or nice shoes. Keep these less worn, nicer jeans on a skirt/pant hanger with clips in your closet. It’s best to use a hanger with non abrasive clips, without sharp teeth. The clasp should have a smooth, rounded edge, or simply use foam padding for cushioning. Hang your jeans free and open from the waistband, never from the leg hem, as this creates a bottom heavy hang, which creates stress on the denim. Remember; never fold your nice jeans over a hanger bar, as it will undoubtedly create unwanted fade lines and creases.

Today, a trend, believe it or not, must also be considered for denim storage. Dry, pre wash cotton denim is fast becoming the new fad. Better known as raw denim, these untreated jeans require a specialist’s cleaning, unless you intend to shrink and fade the denim yourself. Many boutique denim dealers will recommend you not wash raw denim for months, to better outline the wear you provide them. The idea is for the denim to map your figure, and give it an identity of your own. In fact, they’ll jokingly recommend your floor as the best place to store them. I say keep raw denim how you like, that’s the fun of it.

DT: On average how many articles of denim do your clients have?

GR: Garde Robe clients keep a dozen or so pair of jeans with us through each season, often the heavy denim during the Spring/Summer season, and the lighter denim during the Fall/Winter season. Denim skirts don’t seem to be a popular trend right now, but you can find a short skirt or two in a Spring/Summer season. Though, denim trends constantly change in the fashion world.  A staple you can find in almost any closet is a light denim jacket.

DT: What kind of brands of jeans do you see in their closet?

GR: The new Decades Denim line by Cameron Silver is all the rage. (You can read our Decades Denim review as well as our exclusive interview with Decades Denim to get a better insight). Men & women Garde Robe clients alike wear a variety of the staple jean brands, such as Levis, Gap, or Lucky. The more fashion-forward type client tends to wear brands such as Earnest Sewn, J Brand, Genetic, or 7 For All Mankind. For women clients, I’d say Ralph Lauren or Armani is most the most abundant jean brand found in a Garde Robe closet. For men, I’d say the classic Levi’s brand.

DT: How do you take care of their jeans as far as cleaning (detergent brands, dry cleaning methods) and/or repair?

GR: We’ve all had the experience of a pair of jeans bleeding or shrinking in wash. It’s important like any garment, to read and follow the care instructions for each and every pair of denim jeans we own. Follow the instructions carefully to keep them looking bright and new, or break all the rules and create the denim you want. I’d always recommend washing denim by hand, if not professionally. If you do machine wash your jeans, I’d recommend separating and washing your jeans individually in a cold wash to prevent bleeding & shrinking. Wash inside out with all buttons or zippers unfastened. Use a half-sized amount of color guard detergent of your preference. Wash on a gentle or hand dry cycle. When done, tumble dry on a low heat, never high. Remove from dryer when still damp to touch. Dry flat.

DT: When your clients travel how do you pack their jeans?

GR: We either fold them as described in question one. If they request a wardrobe box, we’ll hang them as described in question one.

DT:  Is there any specific season to wear denim or do you feel it’s all year round? Or perhaps certain denim for certain seasons (you can elaborate)?

GR: Denim originally was used as a utility fabric, for blue-collar workers due to durability. It wasn’t until the 50′s that denim became a fashionable fabric amongst the teenagers. Rock ‘n’ roll’s rise was parallel in its popularity. Today, denim is popular with all ages throughout the world. It isn’t exclusively casual. To learn more about Garde Robe please visit their website here. And let’s see if you can manage to DIY the next time you feel like doing some spring cleaning!

– Jackie Racer

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Posted Dec 16 2010 in Denim News » Interviews
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