G-Star Raw is making holiday shopping a bit easier this year for state side fans of the brand by opening up their US webstore just in time for the hottest e-retail season of the year. Shop.G-Star.com also features global e-retail links, so more consumers than ever can jump on their latest styles. Here you’ll shop favorites like the Arc Super Skinny jean, 3301 Program, and the garments you saw on Gemma Arterton and Vincent Gallo in the latest campaign. Joris Aperghis, G-Star’s Chief Marketing Officer, said “The US is an important market for G-Star and we are proud to offer our quality denim to a wider range of consumers through Shop.G-Star.com, to further fuel our American growth plans.”
Hollywood star Vincent Gallo is the latest celebrity to model for G-Star’s new advertising campaign. You might remember him from such films as “Buffalo ’66” and “GoodFellas.” Gallo’s rugged and raw looks is in stark contrast to British actress Gemma Arterton’s classic, soft beauty, who remains G-Star’s female campaign model. Shot by iconic photographer and film maker Anton Corbijn, the G-Star RAW Autumn/Winter 2011 campaign will go live widely in md-September. In the campaign, which is a series of black and white images, both Vincent and Gemma wear the 3301 by G-Star RAW.
Besides the G-Star 3301 Straight Leg Jean, also featured for Autumn/Winter 2011 are the CL Blazer and the Essential Arc Western Jacket (above). As Shubhankar Ray, Global Brand Director of G-Star RAW explains: “Vincent is unorthodox, authentic, imperfect and raw; all characteristics matching G-Star’s DNA. We are happy to have an independent trailblazer and cultural artist like Vincent as our new face.” A New York native, Gallo is an American artist, filmmaker, actor, musician, businessman and Grand Prix motorcycle racer. For more information, go to G-Star online’s Collaborations page.
—Kathy Ng Hassan
Tags: actors in jeans, celebrities in jeans, celebrity endorsements, G-Star Raw, Gemma Arterton, men's jeans, raw denim, straight leg jeans, Vincent Gallo