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It Jeans: GLM For Lee Winter 2012


Chronicles of Never‘s head designer Gareth Moody is collaborating with Lee Jeans for GLM for Lee, to infuse his “dark aesthetic” into this entirely built from scratch collection.  Moody worked closely with Lee Jeans in all aspects of the full collection, from tees to jeans to outerwear. GLM for Lee hits shelves in April, in conjunction with Lee Jeans’ new Queensland store opening.  If you didn’t think Lee Jeans were cool before, well, they just upped their cool quotient big time.  This is one of the most exciting collaborations to have surfaced recently in the denim industry, and we’re eager to see how this will turn the brand around for a new generation of Lee Jeans devotees.  Watch the campaign video for a teaser of what’s to come.

GLM FØR LEE from GLMforLEE on Vimeo.

GLM for Lee will be available at My Catwalk online, but you can preview the collection at GLM for Lee online.


—Kathy Ng Hassan

 

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Posted Mar 07 2012 in Campaigns » Denim Menswear » Denim News
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