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Best Butt In America: An Interview with Natasha Wagner

Denim has always been an undisputed fashion staple, but it seems over the past few years designers have gotten more creative making the fabric even more modern, versatile and desirable to the American consumer than we could have dreamed ( you can finally satisfy your need for a fresh kimono and denim in one purchase). Denim has covered the the runway, been splashed across the newsstands (Marie Claire, Nylon, etc.) and swallowed the streets. With the beginning of autumn on our heels fall denim hysteria is fully underway and if you haven’t heard of Natasha Wagner yet, well, it was only a matter of time.

Fit models are used by designers to check the cut and shape of clothing on a live model and make adjustments before being introduced to the market. Your favorite pair of jeans hug you in all the right places and stretch with your movements thanks to fit models. Natasha is a denim fit model who has been unofficially dubbed the “Best Butt In America” by the denim industry. She has been featured in Vogue and Refinery29. She has been a denim fit model for over a decade for all the biggest names in denim (like Seven For All Mankind). We recently had a great opportunity to get to know the model better firsthand. America, meet Natasha Wagner. Read our interview below.

Natasha J Wagner best butt in America
Natasha in Mother Denim  Photo by Tommaso Mei

When did you start fit modeling? How did you begin to specialize in denim in your career?

My fit modeling career began 14 years ago while I was studying in college.  I feel very fortunate I fell into this line of work because it has become my true passion. When I first started fit modeling, I was young, shy, and knew nothing about fashion.  I began specializing in fitting denim because denim companies really liked my body proportions and height.  I was slender yet curvy with long legs.  Denim was also what I enjoyed fitting the most. I became an expert at measurements and detail proportions. Fittings can be long and boring if you’re just standing there while someone is pinning and making changes, so I decided to take a more active role.  I loved learning about the denim making process and was able to become involved and provide useful feedback, beyond just standing like a mannequin.  I also have an uncanny ability to remember numbers (something I inherited from my father, along with his long legs) and can remember most of the measurements of all the garments we fit, which helps when establishing target specs. Not to worry though, I am very professional and never share trade secrets with other companies.

What was the first major denim brand you modeled for?

My first major denim account was the brand GUESS.   My career in premium denim really skyrocketed a couple years later when I started fitting for Seven For All Mankind. It was perfect timing because I had just graduated from college and was able to take on more work, even though I was already taking mostly night classes to accommodate my fit schedule during the day.  It was also the beginning of the premium denim boom and I was able play a role in its success; it was all about the fit.

Do you have any experience modeling or fitting raw denim? 

Yes, I do have experience fitting raw denim (aka untreated, unwashed denim).  Some companies use raw denim to create a fit block first.  They then use that block as a base to cut the other jeans.  Those jeans are then sent to the laundry to have the different washes they developed for the season, allowing them to have samples jeans ready to fit.   Most of my companies do not produce just a raw jean, as cool as they are; they just aren’t comfortable to wear, especially for women.  However, if you do have the time and patience to break in your own raw jeans, you can get the best denim character and effects that you created all yourself.

Photo courtesy Seven For All Mankind

What is your favorite denim trend right now? What trend do you think will become big next season/over the next few years?

My favorite denim trend right now is the 70’s inspired jeans and details: high-waisted, braided waistbands with front patch pockets in a flare leg or skirt.  I think for the upcoming seasons the palazzo pants, culottes and flares are going to make the biggest statement in fashion denim.

What is your favorite cut?

I’m the girl who said I would never wear skinny jeans. Now, I will probably be the last one to stop wearing skinny jeans.

I’m sure you are familiar with all the big brands today, but we have a flare for nostalgia here at Denim Therapy. What brands were you wearing in high school? 

In high school during the late 90’s, I was wearing low rise, bootcut jeans made by Gap, L.E.I, Mavi, or Z. Cavaricci that barely covered my Converse Jack Purcell sneakers.

We have a lot of customers shyly referring to some holes as being in the “inner thigh” or “groin area” but we just say crotch! So we have to ask: butt or bum? Is there a formal or correct industry term?

I’m a little shy about using the word “butt” myself, but I find it necessary when describing my work.  On a daily basis when fitting, I hear these comments: “This makes her butt look big.” “This makes her butt look flat.”  “Her butt looks weird”.” “Her butt looks amazing!” I think those comments answers your question on the industry term. I personally like the French word for behind, derrière, over the words butt or bum.

Photo courtesy Seven For All Mankind

Let’s not forget the brain behind the bum! What books are you reading right now? 

I just finished the book Creativity, Inc. by Ed Catmull, the president of Pixar and Walt Disney Animation, about running creative companies and breaking barriers.  I discovered this book on Mark Zuckerberg’s Year of Books list, which I also recommend. I am starting the book NeuroTribes by Steve Silberman, which is about autism and Asperger’s syndrome.  I picked it up after hearing the author on NPR while I was driving home from work. I’m interested in learning more about the brain and the growing autism epidemic.

 What are your goals for the future? Where would you like to see your career 5 years from now?

This is a question I ask myself everyday to make sure that I am achieving my goals and allowing them to shift accordingly.  I would love to write a novel, loosely inspired by my life as a fit model as well as other personal experiences.  I think I have an inspiring and interesting story to tell about a previously insecure girl who never thought she would become the most in-demand denim fit model in a multi-billion dollar industry.  Don’t worry colleagues, friends and family; the book will be mostly fiction.  Five years from now, I hope I am doing what I do now or something more creative and fashion related.

Natasha in Levi’s Photo by Tommaso Mei

Want to see more of Natasha? Follow her on Instagram!

—Emily B. McIntosh






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Posted Sep 09 2015 in Uncategorized

A Holiday Shopping Guide For Denim Lovers

Are you getting a little bit nervous about what to get your loved ones for the holidays?  You don’t want to get them just anything, right?  No need to fret.  We’ve rounded up a several trusted denim-centric brands and retailers for your convenience.  Save time and save money where you can.  While this is not an exhaustive list, we hope this holiday shopping guide will help get you started.  The next thing you have to worry about is whether you’re going to gift wrap them or gift bag them.  Oh the conundrum.

Featured Above – On her:  Tuxedo shirt and tap shorts. / On him: Sherpa Bedford Trucker Jacket and 508 Taper Cords.


7 For All Mankind – There’s an up to 70% off sale for men, women and kids jeans. Free shipping on all orders.

Gap – With so many stores and online shopping at your fingertips, it’s not hard to find a little something for everyone.

H&M – A great place to shop for a bargain, and where else could you find little kids a pair of affordable and stylish skinny jeans?

Hudson Jeans – They’re having a warehouse sale this weekend in Los Angeles.  Based on prior sales, you are likely to nab all jeans under $100 and under $50.

J.Crew Factory – Jeans for men and women at under $50 a pop? Score.  Enter XOFACTORY at checkout.

Levi’s – Here’s a trusted brand that is constantly evolving.  Check out their gift guide for ideas under $100 and under $50!  Save 20% off with code MUSTHAVE through December 5.

Mango – Go off the beaten path: we’re in love with Mango’s take on the motochic trend and denim jackets.  Free shipping with orders over $50.

Nudie Jeans – Feel good about the jeans you buy.  Get your loved ones some investment pieces that are not only nice, but are 100% organic.

Zara – Shop for denim and apparel for the entire family.  Also shop Zara Home online.  Free shipping and in-store pickup for some items.

Denim Therapy – You can also get the super handy gift card from Denim Therapy.  Starting at $25, you could get that denim lover of yours an insurance card for the accidental snags, crotch blowouts and zipper breakages.



—Kathy Ng


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Posted Dec 05 2012 in Denim Buys

Gap’s Rainbow Spectrum Of Colored Denim For Spring 2013

If we learned one thing at the spring 2013 previews this season, it’s that colored denim is living on as a leading trend in denim. Gap went above and beyond by offering an entire rainbow spectrum of colors, from an adventures yellow to a more casual cyan blue. Also on the menu, broken-in khakis in pastel versions of their denim counterparts, printed blazers, and dark “lived-in wash” jeans. Basically, everything you need to add some prep to your spring look.

gap colored denim

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What are your favorite picks? Let us know on facebook!

—Michelle Christina Larsen

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Posted Nov 22 2012 in Denim Fashion » Reviews: Brand

Black Friday Jeans On Sale

Retailers have bumped up they’re Thanksgiving weekend-Black Friday-Cyber Monday sales this year, so you can start shopping for jeans on sale today.  Score some great online and in-store deals from some favorite jeans shopping destinations.  Check out what we’ve pulled from the interwebs!

Sales going on now:

7 For All Mankind – many jeans on sale now from $99 to $129.

Couture Candy – Save 22% now; enter THANKS22 at check out.

Diesel – Save 30% off.

Gap – Now through Saturday online, up to 60% off everything (through Sunday in store).

J.Crew – Save 25% off in store and online. Enter COLOR25 at check out.

J.Crew Factory – Enjoy 40% off everything, plus 15% off orders of $100+ with code GIVEANDGET.

John Varvatos – Men’s jeans are marked down up to 60% off.

Madewell – Save 25% off plus free shipping.  Enter TREAT at check out.

Nordstrom – Jeans are 35% to %50 off.

Shopbop – Lots of jeans under $50.

Urban Outfitters – Most BDG jeans are $39.  Hundreds of items under $100.


Begins on Black Friday:

AG Jeans – Save 50% on select styles, in-store and online. Sale ends on Sunday.

Earnest Sewn – 25% off in store and at (promo code: HOLIDAY25).

Urban Outfitters – Take an extra 50% off sale items – in store only.


Cyber Monday:

Siwy Denim – Save 20% off online plus save 75% off on clearance items. Enter CYBER20 at check out.

Wasteland – Save 25% off online. Enter at checkout.


—Kathy Ng

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Posted Nov 21 2012 in Denim Buys

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. Closing soon: Ruelala’s Hudson Jeans sale is in progress, so snag your favorite men’s or women’s Hudsons (most are $99.90) before they’re gone.

2. Barneys New York produced this snazzy video, featuring guys from all walks of life talking about how to pick up chicks, among other things. They are styled in Barneys Co-Op Spring 2012 featured brands, which include a crisp pair of Nudie Jeans Slim Jim Post Recycle Dry ($215).  Watch the Barneys Men’s Co-op video here.

3. Gap has teamed up with Threadless to bring exclusive, community-designed graphic t-shirts to Gap stores worldwide!  Enter your design and you could win $2,000 – $10,000.  Go to Threadless online for details.

4. We’re intrigued by these high-top velcro sneakers in denim by Raf Simons ($600).  Now that he’s got his hands free for a bit, we’re hoping to see him churn out more denim goods.


—Kathy Ng Hassan


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Posted Mar 28 2012 in Denim News

Denim We Love: 9 Slim & Skinny Jeans for Men

Let’s face it: men also need options when it comes to jeans.  While we agree that not every man should wear skinny jeans, some men can really rock a pair.  And, for the slimmer men out there, a pair of skinnies are the only ones that will fit properly on their bodies.  So, without further adieu, we rounded up nine pairs of skinny jeans that caught our eyes, both for the washes and treatments, and for the potential to flatter the various shapes of the male form.  You’ll be surprised how good you look in them.  Whether you’re a musician or a college professor, we think you’ll find a wearable pair of jeans to wear this season.


1. Ksubi Van Winkle in Dull Metal ($245) – buy it at REVOLVE Clothing.

2. Levi’s 511 Dark Indigo skinny ($90) – buy it at SSENSE.

3. Right: ASOS Carrot Fit skinny jeans in Khaki ($90) – buy it at ASOS.


1. Chambers Waxed Overdye Slim Straight Leg jeans in ($132) – buy it at REVOLVE Clothing.

2. Edwin Sen Japanese Red Selvage skinny jeans ($168.58) – buy it at ASOS.

3. Unbranded Skinny Selvedge jean ($78) – buy it at Urban Outfitters.


1. THEM Atelier Magma Distressed Skinny Jeans ($121) – buy it at REVOLVE Clothing.

2. Nudie Thin Finn Blue ($250) – buy it at SSENSE.

3. 1969 Skinny Fit Jeans in red ($69.95) – buy it at Gap.


What, red jeans?  Read Denim Therapy staffer Eric Schmidt’s review of his slim fit OPENMARKET jeans in red.

—Kathy Ng Hassan


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Posted Mar 22 2012 in Denim Fashion » Denim Menswear

Get The Look: Fall For Fall In Corduroy & Denim

Keeping up with all the trends might seem overwhelming, but Krystal, a fashion blogger from California shows you how simple it can be. She brings some color into her look with warm cranberry colored corduroy pants from The Gap, and this doesn’t stop her from showing off her love of denim! Cords are a great option to pair with this light-wash denim workshirt, especially if you’re worried about not getting the denim-on-denim look right. To top it all off with the navy newsboy cap gives this outfit the extra touch to make it into a really casual pulled-together look. Check out below some options for you on how to get this great fall style.


Get the look…


1. Madewell Perfect Chambray Ex-Boyfriend Shirt ($68) – buy it at Madewell

2. Bdg Cord Cigarette Mid-Rise Pant ($54) – buy it at Urban Outfitters.

3. Goomoo Navy Blue Corduroy Newsboy Ivy Hat ($15) – buy it at Goomoo.


Images via What Is Reality Anyway.

Elyssa Linden

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Posted Nov 16 2011 in Denim Fashion » Street Style Watch

12 Great Jeans We Love For Under $50

While many of us may dream of winning the lottery, the reality is that times are tight, and we know that. But just because you’re living on a budget doesn’t mean your wardrobe has to suffer. There are a ton of cool jeans out there that have a great fit, are on trendand are affordable—yes it is possible! We’ve rounded up 12 pairs that range in color, print, wash, and cut, so you can find the ones that are perfect for you. And hey, for less than $50, treat yourself to as many as you want!



1. American Eagle Outfitters White Skinny Jean ($39.50)–buy them at American Eagle Online .

2. Forever 21 Colored Skinny Jeans ($22.80)–buy them at Forever 21.

3. Levi’s Jeans Seamed Skinny Sequoia Twill ($35.00)–buy them at Macy’s.

4. Divine Rights of Denim Leopard Skinnies ($29.80)–buy them at Forever 21.



1. American Eagle Outfitter Midnight Indigo Skinny Jean ($49.50)–buy them at American Eagle Online.

2. American Eagle Outfitters Antique Destroy Skinny Jeans ($49.50)–buy them at American Eagle Online.

3. Forever 21 Premium Denim Jean with Ankle Zippers ($27.80)–buy them at Forever 21.

4. &Denim Slim Jeans ($29.95)–buy them at H&M.



1. American Eagle Outfitters AE First Edition Trouser Wide Leg Jean ($49.50)–buy them at American Eagle Online.

2. Gap 1969 Super Lightweight Skinny Boot Jeans ($34.99)–buy them at Gap.

3. Gap 1969 Mid-Weight Buckle Trouser Jeans ($29.99)–buy them at Gap .

4. Levi’s Jeans Flap Pocket Flare Jeans ($45)–buy them at Levi’s.


Elyssa Linden




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Posted Nov 04 2011 in Buys Under $100 » Denim Buys

Chunky Knits and Western Style For An On-Trend Fall Look

One of the hottest and most wearable trend of the season is definitely the western-meets-bohemian look. So far we’ve shown you hot to rock it with bold prints and scantly denim shorts shorts, but now that it’s getting a bit more chilly we figure you might want to add a layer or two. We love this girls take on this trend, so we broke it down for you for some food for thought. Her double denim look gets a cozy revamp with a oversized chunky knit sweater thrown over. An on-trend floppy hat, worn in suede booties, and gold accessories add the perfect western flare without going overboard.

1. Textile Elizabeth & James bleached out denim shirt ($175) — buy it at Net-A-Porter.

2. Adriano Goldschmied premiere skinny jeans ($165) — buy it at American Rag.

3. Gap floppy hat ($25) — buy it at The Gap.

4. Ugg Austin western bootie ($200) — buy it at Zappos.

5. Stolen Girlfriends Club chunky knit sweater ($423) — buy it at Coggles.

Street style image via Stockhom Street Style.

Sandoval Gomez

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Posted Oct 14 2011 in How to Wear It » Street Style Watch

The Spring 2012 Gap Collection Features Patchwork Skinny Jeans & Pastels

One look at the Gap Spring 2012 collection proves that colored denim is here to stay! Though it may just be the start of fall, you can look forward to warmer weather full of pastel colored skinny jeans and a line that can be summed up in three words: fresh, casual comfort. The knits are soft, the tops are oversized, and the pants have a relaxed fit to them that will make you want to wear them even after a long day out. For an ultra-laid back look, go for the patchwork jeans in a cropped boyfriend cut. We’re all over patchwork as an alternative to the every-day jean, and they style perfectly with everything from sleek tops to oversized cardigans. And you know we’re all about versatility!


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Images via Fashionista.

Elyssa Linden

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Posted Sep 22 2011 in Denim Fashion » Lookbooks
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