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Denim Therapy: A Real Customer’s Review


Here at Denim Therapy, we love it when our customers document their DT process and then share it with us. Today we have a review from one of the first Denim Therapy customers to have taken advantage of our Denim Shorts Service. Watch as she tells us about her old Gap 1969s that were almost tossed out until she saw us on NBC’s New York Live and we turned her unflattering flares into perfectly fitted capris.

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—Sarah Greene

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Posted Jun 26 2012 in Denim Therapy

Spring Fashion: How to Wear Boyfriend Jeans 3 Ways


It would seem daring to be wearing Boyfriend jeans nowadays, when skinny jeans dominate the cement catwalk.  However, this comfy, looser silhouette can be perfect for ladies who want to take a break from the skinny jeans look.  Unlike the typical baggy boyfriend jeans, we thought we’d introduce you to a few slimmer versions made available now.  Do you want that slight tomboy look or do you want the rolled up jeans look?  Check out a few finds that should provide some day to night spring fashion versatility.  You may never need to take these jeans off all day!

1. See by Chloe Flats 2. Gap 1969 Sexy Boyfriend Jeans 3. Equipment Brett Blouse in Golden Poppy

Boyfriend Jeans Look 1

 

4. Common Projects Cream Wedge Shoes 5. Current/Elliott The Boyfriend 6. Hang Loose Shirt in Green

Boyfriend Jeans Look 2

 

7. Carven Suede Slingbacks 8. Mother The Teaser Cropped Skinny 9. Madewell Academy Blazer

Boyfriend Jeans Look 3

—Kathy Ng Hassan

 

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Posted Apr 19 2012 in Denim Fashion » How to Wear It

Guys! Would You Wear These Gap Men’s Cropped Denim Jeans?


We like to think of these as boyfriend jeans…for boys. The Gap 1969 Max Crop Jean is a menswear staple for fall and spring that you can start wearing right now, before the real cold sets in. They feature a drop crotch and cuffed hem, sitting just at the base of the calf. We spotted these jeans on The Denim Guy and we had to ask our own male staff… would they wear them? The answer was a resounding YES! Paired with some converse sneakers, or a preppy canvas shoe, you can’t go wrong with this casual-cool fit. They cost around $70 and are available at Gap.

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Images via The Denim Guy.

—Michelle Christina Larsen

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Posted Oct 03 2011 in Denim Menswear

A Look at The Gap 1969 Denim Studio


So Gap 1969 is now just 1969 Premium Denim. Last year, the then Gap 1969 division packed up and moved their operations to Los Angeles—to their new denim studio on Pico Blvd. Los Angeles is the denim capital of the world, which is the reason behind the move: to work closely with denim manufacturing resources and create that vibe of authenticity and ingenuity which the brand is focused on. The subtle title change is yet another way that this premium denim division is distinguishing itself from the overall Gap corporate identity. Want to see who are the creative forces behind Gap’s cool premium denim line? Watch the video for a behind-the-scenes look from their new video campaign.

A behind-the-scenes look at Gap's 1969 denim studio in Los Angeles.

Learn more about 1969 premium denim at 1969 online.

—Kathy Ng Hassan

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Posted Aug 22 2011 in Campaigns » Denim News

NY Mag Says the Era of Cheap Denim is Imminent


Paying more for your jeans than you pay for your rent? NY Mag says the era of dropping bank on a pair of jeans is coming to a close, and they attempt to prove it with a lineup of 10 pairs of jeans that fit contemporary trends on a frugal budget. Some items of note are  the Vintage Wash Skinny Jeans by American Eagle,1969 Slouchy Slim Jeans by Gap, and the High-Rise Cigarettes by BDG (a division of Urban Outfitters).

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Check out their roundup of cheap, affordable jeans.

—Michelle Christina Larsen

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Posted Jan 31 2011 in Denim Buys » Denim News
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