Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


Spring Fashion: How to Wear Boyfriend Jeans 3 Ways

It would seem daring to be wearing Boyfriend jeans nowadays, when skinny jeans dominate the cement catwalk.  However, this comfy, looser silhouette can be perfect for ladies who want to take a break from the skinny jeans look.  Unlike the typical baggy boyfriend jeans, we thought we’d introduce you to a few slimmer versions made available now.  Do you want that slight tomboy look or do you want the rolled up jeans look?  Check out a few finds that should provide some day to night spring fashion versatility.  You may never need to take these jeans off all day!

1. See by Chloe Flats 2. Gap 1969 Sexy Boyfriend Jeans 3. Equipment Brett Blouse in Golden Poppy

Boyfriend Jeans Look 1


4. Common Projects Cream Wedge Shoes 5. Current/Elliott The Boyfriend 6. Hang Loose Shirt in Green

Boyfriend Jeans Look 2


7. Carven Suede Slingbacks 8. Mother The Teaser Cropped Skinny 9. Madewell Academy Blazer

Boyfriend Jeans Look 3

—Kathy Ng Hassan


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Posted Apr 19 2012 in Denim Fashion » How to Wear It

A Look at The Gap 1969 Denim Studio

So Gap 1969 is now just 1969 Premium Denim. Last year, the then Gap 1969 division packed up and moved their operations to Los Angeles—to their new denim studio on Pico Blvd. Los Angeles is the denim capital of the world, which is the reason behind the move: to work closely with denim manufacturing resources and create that vibe of authenticity and ingenuity which the brand is focused on. The subtle title change is yet another way that this premium denim division is distinguishing itself from the overall Gap corporate identity. Want to see who are the creative forces behind Gap’s cool premium denim line? Watch the video for a behind-the-scenes look from their new video campaign.

A behind-the-scenes look at Gap's 1969 denim studio in Los Angeles.

Learn more about 1969 premium denim at 1969 online.

—Kathy Ng Hassan

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Posted Aug 22 2011 in Campaigns » Denim News

Window Shopper Los Angeles: Denim Stores on Robertson Blvd.

In this edition of Denim Therapy‘s Window Shopper, we take you on a denim smorgasbord on Los Angeles’ Robertson Boulevard, where celebrities, trend-conscious shoppers and hungry paparazzi frequent.  Why Robertson?  Have you seen the stores on that street?  Besides playing host to Lisa Kline and three Kitson boutiques, you can shop at several premium denim brands within one city block without having to stop off at the nearest Starbucks.  Denim-driven brands like AllSaints, Paige, 7 For All Mankind, Gap 1969 and True Religion can literally be found within one block.  This does not include Intermix, Kitson and Madison, boutiques which carry a fantastic array of designer jeans for men and women in stock all within walking distance.  And we say, walking distance in L.A. terms.

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—Kathy Ng Hassan


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Posted Aug 16 2011 in Denim Fashion

Window Shopper New York City: 1969 GAP on Broadway

Strolling in Soho the other evening, we realized that “outside looking in” isn’t always a bad thing. We peered beyond the neon signage of the GAP 1969 boutique (Broadway & Spring Street) at a cool spring style paradise. For the ladies, we loved the cream-colored stretch-denim pants paired with the chocolate v-neck top. For the guys, rolled up jeans in the same hue were paired with rugged brown work boots and a leather belt. Two looks to turn heads and keep the preppy vibe alive. Next time, we’re walking in!

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—Ashlee Mellowes

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Posted Apr 12 2011 in Denim Fashion

Gap 1969 Soho Store Opening

The Gap has finally opened its doors to the new all-denim store, located in the center of Soho (513 Broadway, New York).  The new shop houses over 2,500 pairs of jeans, including styles from the 1969 premium jeans collection.  “Denim continues to be the heart of this brand and our goals will always be to create styles that are modern and sexy for our customer,” said Patrick Robinson, executive vice-president of design at Gap. This is the third Gap 1969 store to open in the U.S.



The store itself has a clean, bright feel with wood seating in the center of the store, installed with an iPad “bar” which is preloaded with favorite fashion sites.  Prices range between $59.50 to $69.50, with premium price points for some of the more unusual and specially sourced pairs (Gap will be offering exclusive Italian and Japanese denim at this store).  For a brand that was based on denim it was about time for them to delve into the ever growing luxury denim market.

—Jackie Racer

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Posted Feb 25 2011 in Denim Fashion » Store Openings
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