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Denim Therapy Featured in Glamour


Window Shopper New York City: 1969 GAP on Broadway

Strolling in Soho the other evening, we realized that “outside looking in” isn’t always a bad thing. We peered beyond the neon signage of the GAP 1969 boutique (Broadway & Spring Street) at a cool spring style paradise. For the ladies, we loved the cream-colored stretch-denim pants paired with the chocolate v-neck top. For the guys, rolled up jeans in the same hue were paired with rugged brown work boots and a leather belt. Two looks to turn heads and keep the preppy vibe alive. Next time, we’re walking in!

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—Ashlee Mellowes

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Posted Apr 12 2011 in Denim Fashion

Stylefinder: Skinny Jeans And Jeggings For Baby

GAP 1969 Mini Skinny Jeans in dark indigo wash.
GAP 1969 Mini Skinny Jeans in dark indigo wash.
GAP 1969 Mini Skinny Jeans in black wash.
GAP 1969 Mini Skinny Jeans in black wash.

If they can think of it, it can be done!  Designer skinny jeans and jeggings are now available for your little ones.  For the experienced kiddie clothing shopper, this shouldn’t come as a shock.  They already make elastic pants and leggings for little girls, and H&M, amongst other retailers, produced skinny “slim fit” denim jeans for boys a couple of years back.  Now, you, too, can get super skinny jeans for your little girl and jeggings – that help keep that diaper in place – from $19.50 a pop.

Read more on this topic at the WALL STREET JOURNAL BLOG.

— Kathy Ng Hassan


Posted Aug 14 2010 in Uncategorized

Who’s That Girl: Anja Rubik for Gap

Anja Rubik for Gap. Photo taken in San Francisco. Click for Source.

Anja Rubik for Gap. Photo taken in San Francisco. Click for Source.


What?  Is Gap condoning a matchy-match jeans and denim jacket pairing?  Not exactly.  The jacket is a darker rinse, but no matter.  Anja Rubik makes it look good as any model only could. 


anjarubik_jeansanjarubik_tods1Who is she, you may ask?  She’s been one of the numerous pretty faces that have graced the covers of V Magazine (following in Gisele Bundchen’s footsteps) and Vogue Deutsch, Nippon and Paris editions, among others; and, with legs that seem to go on for miles, has struck a fierce pose for Chloe, DSquared2 Shoes, Giuseppe Zanotti, Gucci, and many more. 



She's got legs, and she knows how to use them.

Rubik is certainly not a nobody in the world of modelling.  Even though Rubik’s career has not been centrally-focused on denim campaigns, this feature with Gap Premium Jeans could possibly position her for Supermodeldom.  After all, designer and premium jeans have been the darling of the retail establishment and a huge draw among the desired consumer demographic set.

Kathy Ng Hassan

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Posted Aug 18 2009 in Campaigns » Denim News

GAP 1969 Premium Jeans Collection At Yesterday’s Prices



Amidst another approaching fall season and the realistic concerns of the U.S. recession, GAP creative director Patrick Robinson has developed a new premium denim line at non-designer prices. With 14 different styles and washes for men and women, the 1969 Premium Jeans Collection will only feature pieces under sixty dollars.


GAP creative director Patrick Robinson.

With a vibrant launch party last Thursday that included such guests such as Joel Madden, Ashley Simpson and Halle Berry, the line will officially be released at all GAP stores this week. Robinson devoted over one year to researching and perfecting this luxury line for the everyday fashionista, and he stands confident that the only difference these quality fabrics and sleek cuts will find with “designer” denim is the price tag. Watch out, denim world.


Saara Lankarani

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Posted Aug 14 2009 in Uncategorized
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