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In Store Now: G-Star Correct Line Spring 2012 Courier Arc Leg & Refined Separates


In stores now: the G-Star Correct Line Spring-Summer 2012 collection features a mix of casual denim staples and sophisticated lightweight separates.  This is G-Star’s more tailored line which expands beyond its progressive raw denim and streetwear collection.  Paying attention to construction, or deconstruction, rather, their Cruise Deconstructed Blazer ($280) and Baseball King Bomber jacket (constructed of 70/30 cotton-linen body; 100% leather sleeves, $230) will be a great daily backup for that elevated casual look you’re seeking.  And, as introduced, the  Courier Arc 3D jean ($180) will serve as your starting point.  The range includes a crafted selection of twill shirts and refined knits—all in seasonless hues.  Here’s a preview of the eye candy that’s in store.

G-Star Correct Line Spring-Summer 2012 in stores now.

The new G-Star Correct Line Spring-Summer 2012 collection is available now in stores and at G-Star online.

—Kathy Ng Hassan

 

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Posted Mar 05 2012 in Denim Menswear » Denim News

First Look: G-Star RAW Behind the Scenes at Bread & Butter Berlin


One of the biggest trade shows in Europe happens at Bread & Butter Berlin, and G-Star RAW was there to debut their new Spring-Summer 2012 collection to buyers. If you ever decide to launch a denim label and break into Europe, this is the trade show you must get into. The scale of the displays are hardcore as each brand competes for attention. See exclusive snaps and behind-the-scenes views of G-Star’s enormous space at the trade show, complete with an “art” installation hall, open-plan booth and dedicated storefront.

G-Star RAW at Bread & Butter Berlin 2012.




Also check out Denim Therapy’s coverage of G-Star RAW’s new Spring-Summer 2012 campaign, featuring French actress Clemence Poésy.

—Kathy Ng Hassan

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Posted Jan 24 2012 in Denim News » Events

Clemence Poesy For G-Star RAW Spring 2012, Sneak Peek at Bread & Butter Berlin Runway Presentation


French actress Clemence Poésy is the new campaign face of G-Star RAW, debuting in Spring-Summer 2012.  You may have seen her in Harry Potter and TV’s Gossip Girl.  Introduced at Bread & Butter Berlin, Poésy is featured in the campaign along with Vincent Gallo.  Poésy ”reflects the characteristic brand DNA: she is a confident, strong and in control woman without compromising her femininity,” says Shubhankar Ray, G-Star Raw’s global brand director. At Bread & Butter Berlin, G-Star Raw’s stage was stylistically unkempt, as models struck their poses and strutted around wads of crumpled white masses. Check out the images for a peek!

Clemence Poesy is the new campaign face for G-Star RAW, debuting in Spring 2012.


 
—Kathy Ng Hassan

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Posted Jan 19 2012 in Campaigns » Denim News

The “Midnight Collection” From G-Star Has Timeless Evening Wear, With A Twist


The Autumn/Winter 2011 G-Star Correct Line “Midnight Collection” is out, so if you’re still searching for the perfect holiday gifts, look no further.This collection is full of creative options for evening wear, but better than what you’re used to because of G-Star’s efforts to include new silhouettes and fabric choices. You can be sure that when you’re wearing anything from this line, you are sure to be the most talked about in the room (in a good way of course!). While the blue and black palette remind us of G-Star’s denim roots, it also makes these pieces extremely easy to pair with staple items in your closet, like black leather boots. Our favorite look from the collection has to be the NY RAW runway inspired dress, the Kalahari Dress. See the comparison below and shop for the rest of the items in stores or online at G-Star.

g-star-raw-midnight-collection-double-blazer-kalahari-dress

 

Images via G-Star.

Elyssa Linden

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Posted Dec 22 2011 in Campaigns » Denim News

G-Star Does Utilitarian Cool With A Sophisticated Twist For Spring 2012


We weren’t kidding when we said G-Star was getting cooler by the season! Feast you’re eyes on their Spring 2012 lookbook!  A mix between their trademark utilitarian aesthetic and a more dressed up feel (check out the cool blazer in camel for guys), spring certainly promises to be a season of cool and sophisticated style. What are we crushing over? Well, aside from pretty much everything, we’re really loving the continuation of the women’s drop-crotch denim (no one does these like G-Star) accented with the perfect cropped length. Check out the full lookbook bellow!

Images via Denimology.

Need more of a G-Star fix? We had the chance to preview the G-Star show room—check it out if you missed it!

Sandoval Gomez

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Posted Nov 23 2011 in Denim Fashion » Lookbooks

Vogue Paris Editorial Showcases Leading Denim Brands For Instant Inspiration


Where can you find amazing brands like G-Star, Plein Sud, Hudson, Just Cavalli,  One TeaspoonIsabel Marant, and Dsquared2 all in one place? Right here in this beautiful editorial from Vogue Paris! It features Natasha Poly and Sasha Pivovarova and was styled by Emmanuelle Alt. Due to the great variety of brands that are featured, you are able to see a ton of hot looks that you can takeaway as inspiration for your own wardrobe, no matter what your personal style is. Our favorite item from the shoot was the Isabel Marant jean shearling lined jacket, and in a close second came the printed Just Cavalli jeans. Take a look at the complete editorial and become just as envious as we are (trust us, it’s going to happen!).

plein-sud-coated-denim-jeans-maroon-knit-sweater

 

Images via DenimBlog.

Elyssa Linden

 

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Posted Nov 11 2011 in Denim Fashion » Editorials

Tenue de Nimes Presents G-Star Handcrafted Baby Denim


Nothing is too good for baby, according to G-Star. You can’t buy your friends love, but you can make them a one-off, custom handcrafted chambray baby denim coverall with thin blue selvage, created from a special source in Japan, lovingly detailed with special Tenue de Nîmes logo embroidery, and then finally presented in a handcrafted dust bag.  That’s what G-Star RAW Men’s Designer Remco de Nijs did for his good friend (apparently) Menno van Meurs of Tenue de Nîmes, to welcome their “new addition” to the team.  We’re certain denim-loving moms and dads are collectively jealous.




Read more at Tenue de Nîmes online.

 

—Kathy Ng Hassan

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Posted Nov 11 2011 in Denim Fashion

Check Out What Went Down At G-Star RAW Women’s Night


During the last week of October, G-Star hosted Women’s Night in its monobrand stores worldwide. From London to New York to Tokyo, G-Star stores turned into a fashion experience were women were advised on the perfect jeans while enjoying music, drinks and beauty. Women’s Night in Soho attracted a group of over 150 fashionable ladies. Besides shopping for the perfect denim, women received “Skinny Jeans” Salon Effects manicures by Sally Hansen, hair touch ups by Warren Tricomi and make-up by Bobbi Brown. Stylists were on hand to walk guests through G-Star’s staple 3301 basic denim and the brand’s latest 3D denim evolutions.  Guests also shopped and explored G-Star’s RAW Essentials and Correct Line offerings while DJ Chelsea Leyland set the sound for the evening. Check out the event snaps from NY, Tokyo, Madrid, Rome, London, Paris, and Amsterdam below!

g-star-raw-womens-night (11)-600

g-star-raw-womens-night (3)-600

 

Visit the official G-Star Women’s site for more images and information.

—Michelle Christina Larsen

 

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Posted Nov 04 2011 in Denim News » Events

G-Star Unveiles Their US Webstore Just In Time For Holiday Shopping Season


G-Star Raw is making holiday shopping a bit easier this year for state side fans of the brand by opening up their US webstore just in time for the hottest e-retail season of the year. Shop.G-Star.com also features global e-retail links, so more consumers than ever can jump on their latest styles. Here you’ll shop favorites like the Arc Super Skinny jean, 3301 Program, and the garments you saw on Gemma Arterton and Vincent Gallo in the latest campaign. Joris Aperghis, G-Star’s Chief Marketing Officer, said “The US is an important market for G-Star and we are proud to offer our quality denim to a wider range of consumers through Shop.G-Star.com, to further fuel our American growth plans.”

g-star-raw-web-store-us

See screens of the new site below:

 

Shop G-Star online now!

—Michelle Christina Larsen

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Posted Nov 01 2011 in Denim News

Tech Buzz: Denim Apps for your iphone4, Android and Blackberry Smartphone


Our phone, is usually the first thing we reach for in the morning before we wipe the crust out of eyes (gross! yes we know) and grab a cup of coffee. And who can blame us? When we’ve become so sidetracked with endless emails, text messages, instant messages and an overwhelmingly full vociemail inbox that we sometimes forget the simplest things like where we left our keys. Which is where the almighty smart phone comes into play, with it’s  convenient,  handy and ever so clever apps, our daily routine has just been made simpler with the touch of a screen. We took the liberty to share with you some of our favorite apps, denim included, (an updated list from the last one we posted.) So go ahead take a look, promise it isn’t as bad as the morning crust/bad breath we all deal with daily.

Images via itunes and androidzoom
Ashlee Mellowes

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Posted Jul 22 2011 in Denim Therapy » Denim Tips
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