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FULLCOUNT Denim SS2011 Is a Home Run


FULLCOUNT Denim is a Japanese brand which features shuttle-loomed denim in a moderately sturdy 13.5oz weight. Named for a baseball term when you have three balls and two strikes, we’d like to say this vintage-inspired collection brings a bit of Americana into the brand while maintaining a sense of Japanese aesthetics and fanatical attention to detail. You see that in the simple back pocket style and in the usage of oriental loop fasteners for the season’s featured denim jacket.  Besides the brand’s focus on the revival of vintage jeans inspired by the ’50s and ’90s, we are especially fond of FULLCOUNT’s high-contrast whiskering, helped no doubt by the use of Zimbabwe cotton. This particular cotton is hand-harvested and known for its durability and vertical fading qualities. If you don’t want to spend six months creating your own natural fades, then you might give this brand a shot.

FullCount Denim is a Japanese brand featuring vintage revival jeans styles and high-contrast faded jeans.

Also check out the brand’s Yusaku Denim “real used wash” jeans, and an accompaniment of women’s denim.  View more images at FULLCOUNT online or shop the jeans at Blue in Green Soho or Rakuten.

—Kathy Ng Hassan

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Posted Jun 28 2011 in Denim Menswear » Lookbooks
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