This one is paramount, raw-denim lovers! You want to be loyal to your jeans, but you don’t want to be stinking up the streets as you stroll. This latest denim tip teaches you how to wash without washing, and de-odor without screwing up your fit process.
If you think your own Raw Denim Project is starting to smell foul, throw your (dry) jeans in a large zipper bag with some baking soda tied in a handkerchief and freeze it overnight. Freezing brings down the odor and baking soda absorbs odor. Note: if you have stains, spot clean before freezing.
Pictured: Nudie Jeans from our very own Gordon of the Raw Denim Project.
—Kathy Ng Hassan & DT Staff
Tags: freezing jeans, freezing raw denim, removing smell from denim, washing raw denim
CEO and Founder of Apartment Therapy, Maxwell Gillingham-Ryan approaches the “myths” of freezing raw denim (and realizes it really works). He uses a pair of G-Star Raw black jeans, claiming that this is the most money he has ever spent on denim.
“When I first started freezing my jeans,” he comments, “I ran into a lot of resistance at home. Not only because they found it ridicilous but they also didn’t like that the freezer was full of pants.”
1. Everybody’s doing it.
2. It’s a quick process. Lay jeans flat, empty pockets, fold, stick in an air tight back, and put them in the freezer overnight.
3. Denim freezing folks should “be sensitive”. Freezing jeans takes up room.
4. Freezing jeans reduces the bacteria levels substantially. So, it seems to work.
Check out the step-by-step video to learn exactly how it’s done.
Tags: apartment therapy, freezing denim, freezing jeans, how-to, Maxwell Gillingham-Ryan, raw denim, Video