Toh! Magazine Editorial Mixes High & Low Mens’ Denim

Italian magazine TOH! takes us inside the hotel room of a young party boy, styled in a mix of high-and-low denim brands for their latest editorial, “Blue Jeans Baby.” The international mix of established American labels (Calvin Klein, Levi’s, Polo Ralph Lauren and Wrangler) is paired with international labels (Frankie Morello, Love Moschino, Vivienne Westwood Anglomania by Lee and Uniqlo). Its rebellious devil-may-care message seems to send the simple message that it’s not about the label. It’s about the denim. By the way, TOH! (which translates from togliere, meaning to remove or to take away) begs the question: what are you taking away from this editorial?