Denim Therapy’s expert denim care advice was featured in the November issue of InStyle Magazine! Our founder Francine Rabinovich reveals the best way to wash jeans and reduce fading:
“Typical jeans, no matter how dark or light, are dyed with indigo. Like paint, indigo eventually chips off. Minimize color loss by turning your pair inside out before tossing them in the washer. The major exception is coated denim, which should never come near a laundy machine (it breaks down the finish). Soak it in lukewarm water with a few drops of Woolite, rinse, then air-dry.”
Tags: coated denim, Denim Therapy, Francine Rabinovich, how to reduce fading, how to wash jeans, instyle magazine
DT’s founder Francine called out her top ten favorite denim brands for beso.com‘s readers recently, listing Nudie Jeans, Genetic Denim, Doctrine Jeans, and Siwy Denim as some of her first choices (just to name a few).
“Know what’s a real bummer? When you wear a hole right into your favorite pair of jeans, rendering them unwearable. Enter FRANCINE RABINOVICH, whose brilliant company, Denim Therapy, can restitch any hole with matching thread (about $7 per inch). They also undertake all sorts of other useful enterprises, like inserting maternity bands, monogramming waistbands, and replacing zippers. Not only has Rabinovich encountered every conceivable type of jean brand out there, but she also has unfailingly great taste. (Check out her denim-centric blog, here.) To that end, we tapped her for her 10 favorites brands (and her preferred fits).”
Click through to see Francine’s favorite go-to denim brands!
Tags: best jeans, Denim Therapy, doctrine jeans, Francine Rabinovich, Genetic Denim, Nudie Jeans, Siwy Denim, top denim brands, what jeans to wear, what to buyw