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Denim Therapy On The Crosby Press Denim Mythbusters Video


Owner Francine Rabinovich and denim expert Raffael Flores-Contreras are featured in the latest episode of the The Crosby Press Denim Mythbusters! The two talk washing jeans in the ocean, raw denim addiction, and even sticking your jeans in the oven. Check it out below.

Via The Crosby Press: For Episode 3 of Denim Mythbusterswe rolled uptown to the Garment District, where our savvy denim-saving friends at Denim Therapy bring jeans back from the dead. Francine Rabinovich & Raffael Flores tell us some of the weirder solutions they’ve heard from their customers for cleaning denim, from baking jeans in an oven, to rolling around in the surf.

http://www.youtube.com/watch?v=mwcKAG-woO0

Special thanks to The Crosby Press for including us in this segment!

—DT Staff

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Posted May 08 2013 in Ask the Denim Therapist » Denim Therapy

Denim Therapy Featured In November’s InStyle Magazine


Denim Therapy’s expert denim care advice was featured in the November issue of InStyle Magazine! Our founder Francine Rabinovich reveals the best way to wash jeans and reduce fading:

“Typical jeans, no matter how dark or light, are dyed with indigo. Like paint, indigo eventually chips off. Minimize color loss by turning your pair inside out before tossing them in the washer. The major exception is coated denim, which should never come near a laundy machine (it breaks down the finish). Soak it in lukewarm water with a few drops of Woolite, rinse, then air-dry.”

dt-instyle-november-2

—DT Staff

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Posted Oct 18 2012 in Ask the Denim Therapist » Denim Therapy

Denim Therapy Founder Francine Shares Her Go-To Denim Brands With Beso.com


DT’s founder Francine called out her top ten favorite denim brands for beso.com‘s readers recently, listing Nudie Jeans, Genetic Denim, Doctrine Jeans, and Siwy Denim as some of her first choices (just to name a few).

“Know what’s a real bummer? When you wear a hole right into your favorite pair of jeans, rendering them unwearable. Enter FRANCINE RABINOVICH, whose brilliant company, Denim Therapy, can restitch any hole with matching thread (about $7 per inch). They also undertake all sorts of other useful enterprises, like inserting maternity bands, monogramming waistbands, and replacing zippers. Not only has Rabinovich encountered every conceivable type of jean brand out there, but she also has unfailingly great taste. (Check out her denim-centric blog, here.) To that end, we tapped her for her 10 favorites brands (and her preferred fits).”

Click through to see Francine’s favorite go-to denim brands!

—DT Staff

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Posted Jan 12 2012 in Ask the Denim Stylist » Denim Therapy
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