Remember your first favorite pair of jeans? The ones you wore everywhere, with everything? The ones you didn’t wash for weeks on end because dirty favorite jeans are better than other, lesser jeans? And, do you remember the day you realized you’d worn them out so much that they were unwearable? Knee holes, crotch blowouts, four inches of hem destruction… We set out on the streets of New York to ask people about their most beloved blues, and the stories remind us of people talking about a close friend whom they’ve lost forever. It’s a lesson for the masses, though, because Denim Therapy can fix your denim best friends! Spread the word! Save your jeans!