What was your first thought when you tried them on?
I’m pretty mesmerized by the color, so I was hoping as I tried them on that the light hue of the jeans wouldn’t make me look heavier (I know this is a concern for a lot of denim shoppers), but I don’t think they do! I think they look awesome. So I was reeeeally glad about that.
Where/when would you wear these?
You might think these are spring-only because of their color, but imagine pairing these with a chunky sweater and cute boots in the winter! The denim is thick enough to be a cool weather fabric, and I think they’re more versatile since they’re desaturated. I’d say these are all-year-round jeans. Right now I am obsessed with the way they look worn with 80%20 shoes (shown here).
How’s the fit?
Super skinny, they feel pretty tight (I think it’s safe to say they run about 1/4—1/2 small in size). But they are mid-rise and there’s no discomfort around the waist band. After wearing them a couple times (sans-wash) they fit like a glove. Highly recommended!
We were wondering what Joe’s Jeans were cooking up when we saw one of these train car colored denim ads in NYLON Magazine this month, and now we’re privy to the short film campaign, shot by Tao Ruspoli, that follows girls in colored denim and their struggle to pick a pair of jeans amidst so many choices. Sound like your morning routine? Ours too.
The film summary reads as follows:
“In this artistic short, two girls wearing Joe’s colored denim—one in a vibrant color and the other in a softer shade—board a vintage train car. Once in the sleeper car, one passenger opens her suitcase displaying her brightly colored Joe’s skinny jeans. She indecisively picks through her candy colored denim options as her fellow passenger looks on secretly coveting all of the bold color choices.
Exhausted from going through her options, the passenger decides to take a rest amidst a bed of colored denim. The on-looking passenger seizes her opportunity and darts out with as many jeans as she can carry. After a short rest, she awakens tofind her denim missing and takes off in a colorful pursuit.”