The brand’s direction is aimed at bringing a new concept to fast fashion: extremely affordable jeans and sportswear that uses the maximum quality fabrication and hardware. Rather than go cheaper in both price and quality, they’re keeping their product top shelf for way less than the competition.
Strolling through midtown one afternoon we happened across a big ol’s ale at H&M on the corner of 34th Street and 7th Ave, and ducked in to see if there were any cute summer items to be had. It turns out there were too many, and after some thrilling fast-fashion fishing, we walked towards the door. That’s when we saw this table full of metallic-coated denim shorts (priced at $34.95). Both bronze and silver were available, with matching metal button closures. We’ll be back to try ‘em on, but for now, here’s a peek !
—Michelle Christina Larsen
Tags: coated denim, fast fashion, H&M, metallic denim, metallic shorts
H&M on Lexington Ave and 59th street has an enticing bit of info painted on its window… denim for under $10? Sounds too good to be true… and too cheap to be anything but fast fashion. But we did enjoy the cool blue display of mannequins amidst the miniature hot air balloons (some of which were ballooned out of denim!), styled in camel-colored leather, long tiered skirts, denim vests, and belted knit tunics. It was somewhat like a whimsical moment from a storybook.
—Jackie Racer & Michelle Christina Larsen
Tags: cheap denim, denim for under $10, denim window display, fast fashion, H&M, Lexington Ave, window display, window shopper, window styling