Bohemian Grunge: PlayMe Jeans S/S 2011

Known for their unapologetic, bold, and in-your-face designs, PlayMe Jeans shows us a slightly softer side in their Spring Summer 2011 campaign. However, all things considered–especially what the brand has shown us before–it is anything but shy so don’t expect anything boring. Shot by photographer Jason Lee Parry, PlayMe Jeans keeps with last seasons nineties grunge vibe that we loved, but throws in a hint of modern bohemia worthy of Coachella Fest. So, get ready to press play and rock out to your favorite tunes in your distressed jeans and rocker tees, and look forward to the Spring Summer season because you’re going to love what PlayMe Jeans has in store. play_me_jeans_ss2011_e