Supermodel Karlie Kloss kicks serious ass on a California beach in Juicy Couture‘s debut fashion film for Fall 2012. “All elements, including the music, setting, cast and props were carefully selected to help interpret the New California cool Juicy Girl.” The brand has adopted #GirlsKickAss to promote the film and celebrate the current and unprecedented moment for women and girls. For every tweet to @juicycouture with the #GirlsKickAss hashtag, Juicy Couture will donate $1 to Step Up Women’s Network.
As part of a multimedia effort, Juicy Couture wants to “create a playful, unapologetic fashion film set against the backdrop of iconic California,” said LeAnn Nealz, president and chief creative officer of Juicy Couture. For more information, go to Juicy Couture online.
French fashion label April77 is doing the oh-so-French thing: they’ve produced a series of videos to infuse a sense of artsy charm in their Spring-Summer 2012 lookbook, entitled “In Bloom”; as illustrated by a group of philosophical actor/model/Hipsters. Shot in a cinéma vérité style, it’s what you might perceive as one part actor’s workshop, one part group therapy in its quasi-documentary way. As the actors speak, the camera provides close-ups of the clothes’ most interesting visual textures, such as the marble-patterned shirt, a corduroy pant, and a pair of rough, skinny jeans. Get a load of the equally quirky lookbook images in our gallery before you have a look at the videos.
Enjoying our daily roundup of stylish videos from favorite denim brands? Here’s the latest installment from7 For All Mankind‘s video series entitled, “The Death of Natalie Wood” by James Franco. This fourth installment in the series put a smile on our face but also left a question mark at the end: what’s really going on here? Is this Franco’s re-imagined revenge fantasy of what went down the night of actress Natalie Wood’s drowning, or is it symbolic for the end of summer?
Just in time for last week’s Fashion’s Night Out, Hudson Jeans launched their new fall 2011 video campaign via Facebook, featuring new face Patrick Schwarzenegger in his debut modeling campaign. As the male counterpart to Georgia May Jagger, the denim brand’s It Girl, the attention that Patrick is attracting will certainly put a spotlight on the brand’s jeans for men. Hudson has amped up their cool factor by signing the two political and Rock royalty progeny, respectively. Shot in black and white, the short films are somewhat of a voyeuristic screen test, which features Patrick and Georgia speaking a bit. You can catch glimpses of Patrick’s father and Georgia’s mother in the various camera angles. If you were at Saks Fifth Avenue Beverly Hills on Fashion’s Night Out, then you might have seen Patrick, who made an appearance to meet Hudson Jeans shoppers near their wildly popular cigar roller booth.