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April77 Spring 2012 Takes to Cinéma Vérité For Its Latest Lookbook


French fashion label April77 is doing the oh-so-French thing: they’ve produced a series of videos to infuse a sense of artsy charm in their Spring-Summer 2012 lookbook, entitled “In Bloom”; as illustrated by a group of philosophical actor/model/Hipsters. Shot in a cinéma vérité style, it’s what you might perceive as one part actor’s workshop, one part group therapy in its quasi-documentary way. As the actors speak, the camera provides close-ups of the clothes’ most interesting visual textures, such as the marble-patterned shirt, a corduroy pant, and a pair of rough, skinny jeans. Get a load of the equally quirky lookbook images in our gallery before you have a look at the videos.

Spring / Summer 2012 – In Bloom – The Tree from April77 on Vimeo.

You can shop the looks now at April77 online.

—Kathy Ng Hassan

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Posted Mar 19 2012 in Denim Fashion » Lookbooks

Spring Denim Fashion Film Series: 7 For All Mankind Presents ‘Lily Donaldson’ by James Franco


Who needs to wait until March 20 when we can enjoy spring vicariously through a series of video fashion campaign produced by some of our favorite denim brands!  Kicking off the series, for your viewing pleasure, is the first installment by 7 For All Mankind, entitled, “Lily Donaldson”.  This video is somewhat a classic fashion campaign video featuring a pretty lady, except this lady happens to be a sought-after supermodel and face of countless brands including Burberry and Gucci.

Fall in love with 7 for All Mankind and supermodel Lily Donaldson in the first film series installment, directed by actor James Franco.




If you recall, Denim Therapy posted about 7FAM’s new video series directed by James Franco. The video series was kicked off by a behind-the-scenes video of James directing and shooting in Santa Monica Beach.

Stay tuned for more fashion campaign videos!

—Kathy Ng Hassan

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Posted Mar 06 2012 in Campaigns » Denim News

Camilla And Marc’s “Paperback Lovers” Spring 2012 Collection Video


Recent global sensation and Australian export Camilla and Marc are known for luxe fabrics, strong tailoring, and a feminine overtone. Their signature pretty dresses and flawless wide-leg trousers are already setting the tone for what spring style is going to look like—and we love the way they style jeans! Check out their spring 2012 fashion film, “Paperback Lovers”, and three spring denim looks below.

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“Filmed on location in London in black and white by director Errol Rainey, Paperback Loversshows the essence of camilla and marc’s Spring 2012 collection - the botanical print revival Dress, Dusty Pink silk linen suit, Mosaic Print palazzo pants and Black satin cocktail dress. For Spring, camilla and marc have taken inspiration from women of style in the 60s & 70s. Ali McGraw, Bianca Jagger, Charlotte Rampling and Faye Dunaway, all women possessed with a sense of strength & confidence and impeccable yet ultimately very personal, style.”


camilla and marc A/W 2012 from BazaarAustralia on Vimeo.

Keep this brand on your one’s to watch list.

—Michelle Christina Larsen

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Posted Nov 23 2011 in Denim Fashion » Reviews: Brand

Odyn Vovk’s 2012 Spring/Summer Collection: Durable Denim For Wherever You’re Headed


Odyn Vovk reveals his 2012 Spring/Summer Collection in a short fashion film. The denim vest, jean jacket, and jeans function as staple pieces for the man featured in the film, yet still manage to be unique due to distinctive collars, buttons, and light washes. The man in the film is going somewhere, and though he may not know where, he’s got the durable clothing to stick with him for the long run. You may not be going soul searching anytime soon, but these denim favorites are great pieces to have no matter where you’re headed.

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Images via Hypebeast.

Elyssa Linden

 

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Posted Jul 27 2011 in Denim Fashion » Lookbooks

Johan Lindeberg Debuts BLK DNM On Film


Utilizing an alternative medium to debut his new BLK DNM collection, famed Swedish fashion designer Johan Lindeberg (of J. Lindeberg) has produced a short film to captivate his fashion audience.  You may recall Lindeberg also made headlines several years back with his ad campaigns featuring the likes of Dave Gahan of Depeche Mode and actress Juliette Lewis.  Directed by Danish filmmaker Martin De Thurah, “Short Film 1″ presents the BLK DNM collection in a mesmerizing and surreal cinematic package, complete with a soundtrack and enough emotion to bring a sort of Street Style realism (not cinema verit?) which is in conflict with fantasy-ridden runway shows walked by models in restrained emotion.  Showcased are BLK DNM’s edgy, downtown cool that sparks a bit of elegant rebellion: zippered leather jackets, square-shouldered blazers and high-rise stretch jeans for women.    Lots of leather jacket options, trousers and a straight leg and slim fit jean for men.  Also look for denim shirts.

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Watch BLK DNM’s short film at NOWNESS.  Get semi-instant gratification: you can shop BLK DNM now!

—Kathy Ng Hassan

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Posted Feb 17 2011 in Denim Fashion » Denim News
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