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Dr. Denim Fall/Winter 2011 Collection…This One Time At Band Practice

Dr. Denim‘s Fall/Winter 2011 Collection has us reminiscing about our school days but makes us happy that we can now look even more fly than we did back in the day! There are skinny jeans for women, in classic blue washes, as well as a lovely olive style, and our personal favorite are dark blue denim tights with a distressed print. Now we will admit that we didn’t have a pair of those in high school, but everything (AKA our style) gets better with age right? There is also a denim work shirt which comes in a great light wash, which makes it so easy to accomplish the denim on denim trend when you pair it with a darker jean. And don’t worry, Dr. Denim didn’t forget about all you guys out there either! We’re really loving the dark indigo denim pant that is seen cuffed in the lookbook, for a completely classy look. If you have a more laid back style, the distressed denim jean in both a blue and grey wash will be a perfect match.




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Images via Denimology.

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Posted Aug 16 2011 in Denim Fashion » Denim Menswear » Lookbooks

Bringing London Back To Denim: MiH’s Fall/Winter 2011 Lookbook

When it comes to fashion advice, who better to trust than the likes of Claudia Schiffer, Jane Birkin and Sarah Jessica Parker? They all choose MiH (Made In Heaven) and after looking at their new Fall/Winter 2011 collection, you will too. The goal this season was a look of both sophistication and simplicity. Designer Chloe Lonsdale tells us to think of “December in London. A chill in the air. Sun pouring through the tall windows of the studio. A grainy 1960’s backdrop with a 1970’s vibe. An instinctively British mood.” With the combination of soft washes and fantastic attention to detail, MiH’s new collection promises to be a staple in our closet this coming season.


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Images via Denimology.

—Elyssa Linden

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Posted Jun 30 2011 in Denim Fashion » Lookbooks

An Exclusive Q&A with Level 99 Denim

When it comes to making denim purchases, you’ve got to remain level headed. Okay, we’ll end the puns right there! But seriously, finding jeans that fit and are great quality, and not taking a sledge hammer to your bank account in the process, are all very important things. Luckily there’s Level 99—a denim brand that offers you the ultimate solution! Premium denim in a wide range of versatile styles (whether your look is professional, casual, nightlife-bound, etc) for just the right price. Intrigued? Read on for our exclusive interview.

Denim Therapy: Let’s start from the beginning.  How did you know you wanted to be a designer?

Level 99: It was a unique niche offering premium quality product at an excellent price.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Level 99: Other than the big contemporary premium denim labels like 7FAM, Citizens, AG, etc., there’s not many brands available at our price point. We pride ourselves on creating a product that’s unparalleled for the price. One of the main differences between us and other brands is that we develop all of our own fabric internally so we have a lot of interesting fabric options not available elsewhere.

DT: Do you have any pre-designing rituals?

Level 99: Lots and lots of research whether it be shopping stores, flea markets or different social events, i.e., trunk shows, openings.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Level 99: The Level 99 woman is sophisticated and extremely knowledgeable of the current trends.  She is influenced by the high end designer collections and is shopping for similar products at an affordable price.

DT: Can you give us hint about what’s next?

Level 99: Lots of sophisticated and tailored trousers, retro flares and voluminous wide legs for Fall/Winter.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

Level 99: Deep saturated rinse.  Skinny straights are still going strong and wide legs are making quite an impact. Flares and culottes worn with a great pair of dark, classic platform pumps.

DT: Do you have any favorite/least favorite denim trends right now?

Level 99: Color denim in various silhouettes.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

Level 99: Street style is more relevant to our market and customer than what is styled on the runway.  It is important to see the adaptation from runway to real life and is more personable.

DT: How many pairs of denim do YOU own?

Level 99: I’ve lost count.

DT: Favorite celeb wearing your brand?

Level 99: Shay Mitchell. She’s stunning.

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To learn more about Level 99 you can visit their website or “Like” their Facebook Page.

—Jackie Racer

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Posted May 20 2011 in Denim News » Interviews » Lookbooks
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