Denim Therapy

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An Exclusive Q&A with Sold Design Lab Denim

Going once, going twice… Sold!—to the denim lovers of the world! SOLD Design Lab established its mark on the premium denim world in Fall of 2010. Eventhough it may be somewhat of a new brand to the market it’s roots are deeply embedded within the denim industry. With the expertise of it’s founders (Mel Geliebter and his son Mike Geliebter, plus son-in-law, Daryl Rosenberg; It’s all in the family) they have achieved their  goal of creating great fitting jeans using innovative technology (they have developed a virtual stretch denim), amazing fabrics and classic core mixed with forward styling all at an easy price point. Read on… and Stay tuned for Denim Therapy’s upcoming denim giveaway with SDL!

sold design lab jeans

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Sold Design Lab: When I was 12 my Dad bought me a sewing machine, and I would make uniforms for all the kids that played sports in my school, I started the first cheer leading team and made and designed the outfits.

DT: What inspired you to get this brand off the ground?

SDL: I wanted to offer a premium jean with the greatest fit to the consumer at a better price than my competitors, and show the public what amazing technology we created in virtual stretch, the revolutionary pull on jean.

DT: Are there other denim brands you consider your immediate competition?

SDL: I believe Citizens of Humanity has the technology in their denim that equals Sold design Lab’s denim, but we deliver our jeans at a better price.

DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

SDL: Sold design Lab jeans are equal in quality of the popular denim premium brands, but at a better price to the consumer with I fell a even better fit.

DT: Do you have any pre-designing rituals?

SDL: Fabric, Fabric, Fabric, Research, Research, Research, Fit, Fit, Fit rituals yes.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

SDL: Sold design Lab clothes a determine strong woman with a confidence that is unmeasurable, she is Sold on her opinion, Sold on her Man, Sold on the way she runs her life, and Sold on Sold in her Sold design lab jeans she is very sexy.

DT: Can you give us hint about what’s next?

SDL: Sexy jeans with the utmost technology in its fabrics to sculpt and mold her body to create the steam line silhouette that she loves.

DT: What would be your dream collaboration?

SDL: Sold design lab and Claude Montana. I would love to sculpt denim with his inspiration.

DT: Any plans of that in the future?

SDL: One never knows what is in the future.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

SDL: I love dark washed in virtual stretch, in our High Heel Bell shape, it makes every woman look long and lean.

DT: Do you have any favorite/least favorite denim trends right now?

SDL: I Love trouser looks with wide hem details, slim from the top down to A line at the bottom.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

SDL: Not at all, I think they try too hard.

DT: How many pairs of denim do YOU own?

SDL: Too many to count, but they are all my own brands that I have designed.

DT: Favorite celeb wearing your brand?

SDL: Megan Fox, she wears it with style.

You can visit their website or “like” on Facebook as much as we do.


—Jackie Racer

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Posted Jun 20 2011 in Denim News » Interviews

ShopBop Feat. James Jeans

Right now at ShopBop you can check out a the James Jeans section, made delectable by a beautifully styled Autumn lookbook that’s been broken down by items you can buy elsewhere on the site. The actual shop selection is nicely varied, from knee-length denim skirts to skinny legging-jeans, boot-cuts, and even shorts. Check out some images from the look book below, and shop the full set of James Jeans here.





—Michelle Christina Larsen

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Posted Nov 06 2010 in Uncategorized

Abbey Lee Kershaw Gets Saucy for Moussy

Of-the-moment model Abbey Lee Kershaw gets super-saucy for Moussy‘s Fall 2010 campaign. Moussy is a Japanese streetwear brand with a heavy emphasis on sex appeal and denim. The ads won’t run in glossies here, but the shots you’ll find at Fashion Gone Rogue create a similarly fulfilling experience between seductive ad and consumer.

Shot by Yasutomo Ebisu, this set makes head-to-toe denim basics look as magnificent as eveningwear. The extreme perm adds a playful touch, and darling Abbey even makes a spelling error in her black-marker love letter. A bit of naivety mixed with sex appeal creates something playful and notoriously Japanese—a perfect playing field for versatile denim looks.




See the full campaign here.

—Michelle Christina Larsen

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Posted Oct 30 2010 in Campaigns » Denim Fashion

Cool Blue: Our Favorite Denim To Wear Now

Across the deliciously broad spectrum of potential jean wear-ables available right now, a few pieces stand out as gems the denim-hungry shopper should pause to ponder. Some have just hit the shelves and some are recycled looks from spring (which, with the right styling, carry over seamlessly), but the common thread is evident: Intense style with a dash of playful intrigue. Mix and match our picks below with your filmy tees, cable knit sweaters, and brown leather boots for fall.


1. Double-pocket denim collar shirts are the most happening item on the market right now, appearing in variations at every price point! This versatile top will work into any ensemble. Pixie Market Denim Top ($93) – buy it at Pixie Market.

2. It’s no secret that we love Siwy–their chic, incredible fit comes with a complimentary dose of street-smart sex appeal. Try these poly-elastic blend bottoms with a high-rise back. Siwy Jeans Rose Velour in Linger ($195) – buy it at REVOLVEclothing.

3. Princess seams add attractive contour to this denim pencil skirt, while an edgy wash and zip-front are good for class all day and the dance floor afterward. MY LOVELY JEAN Denim skirt ($168) – buy it at YOOX.

4. Here’s an adorable soft-pleated skirt that won’t be a major investment. The big roomy pockets and flouncy bow-tie in the front are too sweet to pass up. Life In Progress Denim Swing Skirt ($23) – buy it at Forever21.

5. This cut-out argyle top has plenty of negative space opportunity for layers with pop colors or lace blouses. Pieced Argyle Boatneck ($170) – buy it at Opening Ceremony.

6. Still a favorite on the scene, the boyfriend jean looks super-cute paired with heels, Keds, and lace-up wedges alike. Mix up boyish appeal with your lady charms! DEBI Boyfriend Jeans ($180) – buy it at DIESEL.

7.  Some of us may be window shopping on this one, but it’s no sin to be inspired by the higher end options out there! This gorgeous utilitarian denim jacket is a classic in essence, and you’ll look as fierce as an aviator without having to lift a finger.  Alexander McQueen Strong-shouldered denim jacket ($1,785) – buy it at Net-A-Porter.

8. Art school darlings, Jackson Pollock fans, and any who wish to turn heads, there’s no better way to do it than a pair of high contrast jeans with an intense print like this. Proenza Schouler High Waist Painted Jeans ($550) – buy it at Opening Ceremony.

9. No sense stopping with basic woven silhouettes—this unexpectedly sexy denim brassiere is structured, stylish, and just one click away. We love the contrast black band around the hem, too. Dungaree Denim Bra ($44) – buy it at TOPSHOP.

Gents… stay tuned for the mens’ edition!

—Michelle Christina Larsen

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Posted Oct 19 2010 in Denim News » Trend Alert

Jack Frost-Proof Jeans

As the pre-frost October air gets a bit more audacious, late-fall fashion with layers and texture becomes the uniform for urban dwellers. We may have to drop our humid-weather dressing habits, but denim sticks around all twelve months of the year. Those of who can’t part with our summer cut-offs stretch a pair of wool tights over their legs. Flawless skinny jean fits are paired with dramatic fur coats. Sharp, tailored military jackets turn average Joe’s into blue-jean heroes… You get the idea. Below are some of our favorite cold weather denim trends.


1. Fur coats and skinny jeans take the stage in “Easy Riders”, an editorial from ELLE US November 2010. Source:  The Fashion Spot

2. Summer’s staple cut-off shorts carry you right into fall with a nice pair of tights (and once the snow starts to fall, a pair of leg warmers for extra warmth). Source:

3. Cuffed jeans, visible socks, and brown buckle shoes add a fun dose of prep and are a surprisingly chic combination for fall. Source: The Sartorialist

4. Chanel’s textured grey-wash denim on the runway this fall may be intended for next spring, but the autumn wardrobe inspiration is too easy to pass up. Source: NY Mag

5. Denim as accessories when you least expect it! You might not do a turban with rear-end pockets, but shredded denim accessories puts a twist on a classic textile.  Source: Capital City Pretty

6. Boys become gentlemen in dark denim jeans and a corresponding gold-buttoned jacket. Source: Facehunter

—Michelle Christina Larsen

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Posted Oct 19 2010 in Denim Fashion » Denim News » How to Wear It » Trend Alert
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