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An Exclusive Q&A with Doctrine Jeans


A doctrine is something learned or taught–We couldn’t ask for a greater mentor than designer Teresa Sung of Doctrine Jeans. She manages to show us just the way American premium Men’s and Women’s denim should be done through her unique washes and details in a hand-made jeans. Their range is wide, from slim jeans, to gaucho pants and capris. Doctrine’s jeans all have a unique but subtle signature back pocket detail derived from their arrow logo. We showed you five ways to wear your Doctrine denim, and now you can read our exclusive interview below…

 

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Doctrine: I realized that I wanted to design after many years of working at product development and different technical aspects of the industry.  As I became more involved in design and development of the denim category, I knew in my heart that I had the strongest desire to find out more about the markets, trends, fabric, silhouettes, etc… it was then that I knew then I wanted to design.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Doctrine: At Doctrine Jeans we truly believe that patience is a virtue and this is what separates our brand from the others. We start our designs with thorough market research and carefully select our fabrications.  With patience, we strive to get the most out of each chosen fabric after numerous tests and processes here at some of L.A.’s best laundry houses.  It is important to determine the best fit for each particular fabric and then be meticulous about the design process.  We feel this extra effort is essential to keep consistency in our fits and comfort, which ultimately is the most important thing!

DT: Do you have any pre-designing rituals?

Doctrine: We have a great design team where we put our teamwork first before anyone or anything.  This allows us to work in cohesive environment where our creativeness comes about. We have our own conventional ways to prepare designs.  We start out by researching the trends, concepts, colors, details, fabrics, and treatments then proceed, with precise and effective planning.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Doctrine: My ideal customers are people who want to look and feel great in a pair of denim but also understand the value of good design, great fabrics, superior wash techniques, and excellent workmanship with attention to detail.

DT: Can you give us hint about what’s next?

Doctrine: We just finished our fall line and in process of starting our SS2012.  I want to give a twist in our spring/summer with light colors and lighter weights. I’m just excited to see how it’s going to play out at the end.

DT: What would be your dream collaboration? Any plans of that in the future?

Doctrine: It’s too early to tell right now since we are such a young company.  I just want to be focused on what is working.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

Doctrine: Straights and slim straights are most popular fits for men’s.  And the popular washes are dark denims and dark stone washes with natural whiskers.  As for women’s, our “moto jeggings” is the most popular fit and we also offer super bellbottoms and gaucho which are drawing a lot of attention.

DT: Do you have any favorite/least favorite denim trends right now?

Doctrine: My favorite denim trend right now is flare jeans.  You can dress up and look hot in great blouses and blazers.  Also, I love wearing boyfriend fits.  It’s so relaxing and casual to wear!

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?

Doctrine: Its influence is phenomenal and helpful when identifying new trends and developing the designs.  Eclectic styles from the streets and comments from knowledgeable bloggers are inspirational.  The fashion mix from an ever changing culture and the insights available by way of comment about their fashion tastes are refreshing and courageous as well as empirical.

DT: How many pairs of denim do YOU own?

Doctrine: Too many to count!

DT: Favorite celeb wearing your brand?

Doctrine: We have literally just had our first run of production for men’s  and many of the top celebrity stylists, representing the likes of Adrian Grenier, Jonas Bros, Ryan Seacrest and Zac Efron have all picked key styles.. As mentioned above – Doctrine Women’s is being eagerly awaited by many stylists and female celebrity notables.

Check out their website and their facebook page to share your thoughts.

—Jackie Racer

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Posted Jul 12 2011 in Denim News » Interviews

An Exclusive Q&A with Chloe Lonsdale of MiH Jeans


Made in Heaven was originally launched in England 1969, a brand which is now in it’s reincarnation, MiH Jeans (still remaining true to it’s British roots). From Farrah Fawcett to Jane Birkin in the 70′s to Claudia Schiffer and Sarah Jessica Parker today, the jeans are just as heavenly. That’s all due to the creative master behind it all, Chloe Lonsdale. Read on for our Exclusive Interview and learn more about the brand as well as Chloe’s favorite movies, a dream vacation, and the secret belongings in her handbag! And don’t forget to check out the MiH lookbook review.

mih fall 2011

DT: Lets start from the beginning. What inspired you to get this brand off the ground?

MiH: I grew up with my parents in the denim industry and I always knew I wanted to follow in their footsteps. My Mum had an amazing sense of style and was my muse and inspiration from day one.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

MiH: We compete with a variety of brands in the premium denim market from J Brand to Citizens of Humanity but we all have our different aesthetics and people come to us for our incredible fit and timeless jean jeans which set us apart.

DT: Do you have any pre-designing rituals?

MiH: Every design season always starts with a trip down the Portobello Road, which is right on the doorstep of where I live, and a selection of vintage garments that capture the mood of the season. I then attend the denim fabric fair in Paris because you can only really design a jean when you have picked the perfect denim for it.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

MiH: We design for a free-spirited and independent woman who has an effortless sense of style and a personality in the way she wears her jeans.

DT: Can you give us hint about what’s next for following or upcoming season?

MiH: For Autumn-Winter 2011 we have a lot of rich mid-blues with a soft velvety hand feel which are available across all our core fits. We have also launched our MiH Collection, a range of key outerwear pieces for every occasion: the perfect tuxedo to wear with jeans, a battered leather jacket for everyday cool, a beautiful shearling wrapper and a Tibetan gilet for a touch of 70s styling.

DT: What would be your dream collaboration? Any plans of that in the future?

MiH: Designing jeans for Celine would be incredible. I absolutely love the aesthetic and it would show how the woman who buys into high fashion can combine it with denim for a more easy everyday look. No one dresses head to toe in one brand anymore and collaborating with a designer label is a great way of speaking to the customer about how she can bring a modern edge to her jeans.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

MiH: The most popular fits seem to change all the time. Our Marrakesh has definitely come to the fore in the last few seasons because it has the perfect kick flare, but for someone who wants something less dramatic the Sugarland has the most perfect boot cut. Our Kara Navy Blue wash is unique in the denim market, always a bestseller and available every season, but for AW11 we also have the beautiful Hutton wash – a rich deep indigo. The Bird wash is my favourite in both the Sugarland and slim-leg Boston. It has a lovely jeansy feel and a great point of difference.

DT: Do you have any favorite/least favorite denim trends right now?

MiH: Seeing the return of the wider leg is lovely as it is so much more flattering on a curvy figure, something most woman know something about! My least favourite denim trend is neon bright colours, but maybe that is just reflective of my age!

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

MiH: Watching what people are wearing on the street is everything. When you are designing it is so important to keep your ideas relevant and always be looking to how people are wearing things from the simple way they turn up their hem, to maybe a jean or item of clothing they have had for 20 years and how it has aged. Colour combinations, layering… The list of little things you can pick up is endless. You never want to be one step behind.

DT: How many pairs of denim do YOU own?

MiH: Not as many as I you would think! I stay true to my old favourites, although each season I top them up with new washes. I live in my London jeans.

DT: Favorite celeb wearing your brand?

MiH: Claudia Schiffer wears them so well, or else Gwyneth Paltrow. A new convert to MiH!

DT: When it’s time to chill out and have a drink, what’s your poison?

MiH: Since it’s English summertime, it has to be Pimms or a glass of rose wine.

DT: Any dream-vacation destinations (this summer)?

MiH: I’m going to Umbria with my husband, two little boys and our extended family. Some relaxation would be nice but I imagine it will be quite busy!

DT: What are your favorite classic flicks for great fashion?

MiH: There are so many for different reasons. I love movies like Breathless for the beautiful, classic 70s French styling, and I recently watched I Am Love with Tilda Swinton and was really inspired by the colours and silhouettes.

DT: What are three things you always carry with you during the day?

MiH: Unfortunately my answer to this is quite boring! My Blackberry, keys and my passport, as I never know when I’ll be getting on a plane.

You can visit their website to shop and “like” them on Facebook as much as we do.

Thank-You!

 

—Jackie Racer

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Posted Jul 01 2011 in Denim News » Interviews

An Exclusive Interview with David Kahn Jeans (Plus Their Fall lookbook!)


David Kahn is a name well-known to denim lovers. The designer jeans company was originally launched in 1999 to cater to a market that was flooded with tops, yet shy of bottoms for women. It quickly grew a following but it wasn’t until it’s re-launch in the Spring 2011 under designer Bryan Boone that the collection embarked on it’s journey into the contemporary premium denim market. He then added rich textures and colors, luxurious premium fabrics, new silhouettes and fashion forward elements—the fantastic fit remains. Read on for an exclusive interview!

david kahn fall/winter red chameleon denim

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

David Kahn Jeans: Denim has been such a great tool for me to show my creativity. I’ve been drawing and painting since I was young but now I just do all my ideas straight on to the jeans. The David Kahn brand has such a cult following that wanted newness and excitement. That’s what I’m providing them with my collection.

DT: Do you have any pre-designing rituals?

DKJ: The inspiration for my collection has been brought on by great female bands and vocalists. So for the past seasons, it’s me getting into a new muse’s music.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

DKJ: The David Kahn woman is always on point with trends and knows her body and what works and what doesn’t work for her.

DT: Can you give us hint about what’s next?

DKJ: It’s going to very earthy and happy!

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

DKJ: My current favorite is our Brenda Skinny. Brenda is our new contemporary fit. My friend Jessica is super tall and typical “skinnies” only reach above her ankle. I wanted to do a true skinny. So we made it with a 34” inseam. Its super long!  But its great for shorter girls too because they can wear a higher heel. Because it’s on Japanese power stretch fabrication it contours to the body perfectly and adds a cool bunchiness look in the bottom. Some girls might like it cleaner so they can always get it hemmed.

DT: Do you have any favorite/least favorite denim trends right now?

DKJ: Drop crotch denim silhouettes don’t really appeal to me.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

DKJ: Street style is definitely an important part of my inspiration. Seeing how individuals dress and outfit themselves sparks new ideas and it just grows from there.

DT: How many pairs of denim do YOU own?

DKJ: Less now. Probably 10-15.

DT: Favorite celeb wearing your brand?

DKJ: Definitely Fergie. She really knocked it out of the ball park with her Nikki Goldrush Wash, especially exciting since it was the brands first celeb spotting.

You can visit their website for a greater insight into the brand and “Like” them on Facebook as much as we do.

Thank-You!

—Jackie Racer

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Posted Jun 27 2011 in Denim Fashion » Denim News » Interviews » Lookbooks

Become a Denim Blogger for Amethyst Jeans!


Do you have what it takes to be a denim fashion blogger? We know you are certainly denim enthused. Here is your chance- The Amethyst Jean team is in search of a new crew to be their Fashion Scouts reporting on the latest and greatest denim trends within your hometown for the months of July and August 2011.

If you think you’ve got what it takes to make the cut (and you know you do, jeanious!), click here to submit a short essay and video on why you should be on the Amethyst Jean Team. Make sure you include your favorite denim trends of the season. Amethyst will announce their savvy stylish six on June 13, 6PM EST on their Facebook Page. The winners will receive an Apple iPad2 to record denim trends (and keep for themselves!) PLUS they’ll score free Amethyst Jeans for a year (one pair every month, twelve pairs total)!

Good luck, future Denim Heads! Hurry, the deadline to enter is June 5, 2011.

That’s some pretty serious fashion street cred if you ask us!

—Jackie Racer

 

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Posted May 25 2011 in Denim News » Events

Move to Diesel Island!


With Diesel’s newest campaign, packing up and moving to a place governed by the whims of their iconic “Be Stupid” models is now easier than ever. While you can’t count on order, logic, or jobs with benefits, you can count on great denim 24/7. Behold the previously undiscovered, newly conquered DIESEL Island. A highly amusing campaign that allows users to log in with their facebook accounts and literally plant themselves wherever they want on the landscape of their new home, explore terrain a la Google Street View, and study the history of the budding nation itself. The expats are increasing by the minute. Jump on it while there’s still some good Real Estate!

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See more propaganda at Diesel Island.

—Michelle Christina Larsen

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Posted Mar 10 2011 in Campaigns » Denim News
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