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An Exclusive Q&A With Kill City Jeans


If you are looking to find, create, and discovering your own style then we’ve got a killer option for you with the very distinctive jeans from Kill City. We had the opportunity to discuss styles that reflect great color, wash, fit, and function that just about anyone can relate to in our exclusive interview with Head Designer Paul Roughley. If you’re looking for a good read this afternoon, this is it. Check out the fall 2011 lookbook and read on to learn more about Kill City behind-the-scenes.

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Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Kill City: I was always interested in art & design as a kid, I didn’t have much concentration for subjects like English and Math and through my schooling and further education only excelled at anything involving pencils and paint brushes. After school I moved onto art college and through astute tutoring and my interest in music and fashion my teacher suggested I study for a BA in Fashion where the graduate opportunities are more frequent for employment than Textile Design which was originally my chosen field of study.

I helped to launch Kill City in January of 06 after 9 years of employment in the Fashion Forecasting Industry and design positions in New York and Los Angeles. In 05 premium blue denim had definitely peaked, I strongly believed that there was room for a brand at a sub $100 price point and a customer that lives and breaths music, art and fashion that has a distaste for the idiocy and ugliness of hyped, over branded and embellished clothing.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?.

KC: Not really, there are common brands that share our customer wardrobe like Cheap Monday, RVCA, Obey and Insight but they are heavily marketed brands chasing a very specific customer.

Our products are about color, wash, fit and function that anyone can appreciate, we’re not dictating or implying that you have to ride a skateboard, hang out at galleries and wear a specific cap and sneakers to represent our brand. Artists, musicians, misfits and weirdo’s come in all varieties and as an eclectic mix of consumers is welcome and inspiring.

DT: Do you have any pre-designing rituals?

KC: What do we hate, what are we tired of seeing and what can we not find. This applies to fit, color, fabric and wash and we build upon our core skinny jeans.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

KC: Creative, artistic, intellectual, open minded, loner, misfit, reactionary cynical haters.

DT: What would be your dream collaboration? Any plans of that in the future?

KC: “Hmmmmmm”……I’m not so inspired by working with another brand that also has a strong identity, I’d be happy to use a template with the consent of companies like Vans, Levis or Nike for jeans and shoes. Maybe a store collabo with Top Man UK or Beams Japan would make me smile or the opportunity to design jeans for a designer like Gareth Pugh would be epic!

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?.

KC: Our skinnie’s are most popular by far, the Junkie fit which is our skinniest (13″ leg opening)  followed by our Wire which is also slim (14 1/2″ leg opening). As far as washes over dyed black, black wax,and our printed stretch twill styles always sell well. Personally my styling advice is to always make sure that your silhouette always leans towards being proportionally looser/heavier on top.

There’s nothing worse than seeing a guy in loose jeans and a tight tee shirt. I’m fairly simplistic in throwing an outfit together, slim jeans paired with a well fitting short sleeved crew or v-neck tee and a short jacket works every time. It’s hard to educate people on color, to be safe black works every time.

DT: Do you have any favorite/least favorite denim trends right now?

KC: The list could be long and bitter but I’ll keep it short.

Light wash jeans in loose fits and functional jeans with military styling in loose fits ( A prevalent trend in Europe). Most denim travesty’s are really consumer driven versus trend driven and the root cause is people not understanding what fit and wash/color is suitable to their body type.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

KC: Always, I very rarely observe runway collections, they have no bearing aesthetically or monetarily on my lifestyle or the consumer I design for. Street style is organic, you can be inspired by a guys styling on one blog and turned off on an item that is overly represented across all blogs.

DT: How many pairs of denim do YOU own?

KC: 50 to 75 any time though I only wear three, APC New Cure, Kill City Wire vintage blue with black spray and Kill City Wire in black wax coat. All of the other jeans I archive for future use and I always buy jeans at flea markets like The Rose bowl for wash and construction reference.

DT: Favorite celeb wearing your brand?

KC: Pass…. I dislike celebrity endorsements, Christian Audigier was the king of celebrity bull shit, Los Angeles based designers are doing a fantastic job right now and Christian almost single handedly fucked it up for everyone who’s based here trying to design with ethics, passion, quality and good taste.

I receive images often of well known people wearing our stuff but we rarely utilize it, our point of view is to use non celebrities in creative fields to represent our brand.  We made Shaun White some American Flag jeans to wear at The Winter Olympics, he gets a pass from us because he’s a cool guy, down to earth and a bit mad.

DT: Kill City: what’s behind the name, for those who don’t know?

KC: http://www.youtube.com/watch?v=0DjQLShe46w

You can visit the Kill City website to find retail locations or shop onsite and please “like” them on Facebook.

—Jackie Racer

 

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Posted Sep 29 2011 in Denim News » Interviews

An Exclusive Q&A with Chantel Valentene of Resin Denim


Denim Therapy had the opportunity to revisit the world of Resin Denim’s creative director Chantel Valentene and ask her a few more Q’s we’ve been tossing around our heads since we recently hung out with them at Brooklyn Flea for some denim & lemonade (were you there too? So much fun!). Before that we were amped about the incredible denim collaboration between Resin Denim and Made her Think… seems like this brand has us on our toes non-stop! Read on to meet Chantel, see just how easy it is to adore her, and get the scoop on those amazing mustard and red jeans that are going to be your go-to fall denim

 

Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?

Resin: I was in love with fashion and the glamour of clothing from really young. There is a picture of my Mom draped in turquoise fabric that she made into a dress for the Ms. Barbados pageant that I can always remember being captivated by. She wore heels to work everyday, was always dressed up, and loved clothing. My fascination with how fashion can transform people started with her. When I discovered through a family friend who went to FIT that making clothing was an actual job, I became obsessed with the idea. That was around 6th grade.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Resin: Our mind-set isn’t confined to just the box of “denim brand”. We are looking at the present but thinking about the future.The goal as we move forward is to make the “voice” of Resin clear among the crowd of brands. We do it through our washing, aesthetic and presentation to our customers.

DT: Do you have any pre-designing rituals?

Resin: Play air guitar to Black Sabbath, do the running man to Bel Biv Dovoe or practice the Uh-Oh dance to Beyonce. No real rituals, but you never know what’s going to happen when folks are feeling creative.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Resin: The Resin customer doesn’t hide behind their clothing, they live in it. The kind of people I’m inspired by when walking down the street, are the ones I would want to stop and get to know. We really try not to limit the ideal to one type of person, because even in a singular person there are many facets and reasons behind who they are and what they wear. It’s a confidence I’m drawn to that our customer has, not one type of look.

DT: Can you give us hint about what’s next?

Resin: For this coming Fall/Winter we have a great selection of fresh clean whites, new fabrics and finishes that we are all excited about.

DT: What would be your dream collaboration? Any plans of that in the future?

Resin: We do collaborations about every other season, so we’ve worked with amazing artists and designers like Meredith Khan from Made Her Think, Ibrahom Ahmed III and Dan Funderburgh. As far as dream collaboration I would have to say Azzedine Alaia or Rick Owens. Those are big “Oprah” sized dreams.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

Resin: Our Phoenix Red wash in our Lariat ankle skinny, and Jameson short are popular. People love the different option on how to wear color. My personal favorites are the Resin x Made Her Think Jameson shorts with gold brass discs on the side seam. I’ve been wearing them with a basic tee and simple sneakers. I’m also in love with our Resin x Made Her Think Lanphear vest with a brass spine. Wear it over a simple maxi dress, throw on some heels and I’m good to go.

DT: Do you have any favorite/least favorite denim trends right now?

Resin: Denim is a staple, not really in love with one particular trend. I love seeing people re-mix a classic.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

Resin: Street style influence has always been there because it’s the actual customers wearing the clothing in their everyday lives. It’s immensely important to understand how your customer lives in your clothing.

DT: How many pairs of denim do YOU own?

Resin: Couldn’t say exactly, but definitely too many. My little sister is drooling for the bags of clothing and jeans from my spring-cleaning.

DT: Resin- what does it stand for? And why did you choose that as the name of your brand?

Resin: Resin represented the future of denim. As a process and chemical it propelled the industry into a new era, we loved what that symbolized and chose the name with that in mind.

DT: Favorite celeb wearing your denim?

Resin: My favorite is when I see women walking down the street wearing Resin. That’s priceless.

 

You can learn more about Resin Denim by visiting their website or “Like” them on Facebook.

—Jackie Racer

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Posted Aug 18 2011 in Denim News » Interviews

Serfontaine Denim: An Exclusive Q&A


If you’re looking for the three F’s of denim ( fit, function, and fabric) then the newly redesigned brand Serfontaine is one you should check up on. They forgo the latest trends in denim for everlasting staples to add to your wardrobe. Sound good? Read on for our exclusive interview.

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Denim Therapy: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Serfontaine: Serfontaine is a premium denim brand which utilizes the latest in design and fabric technology, to achieve jeans that are made to fit your body. Serfontaine is the first premium denim brand to create an entire jean collection with Bi-Stretch technology infused with T400 fiber, a far superior stretch technology to spandex or Lycra. We separate ourselves from other brands because we have 360 degree stretch due to the X-fit Lycra plus Supima Cotton is incorporated into the jeans, also known as the Cashmere of cottons.

DT: Describe the (man/woman/man or woman) who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Serfontaine: The jeans are designed with women in mind that are discern, assertive, individualistic, doesn’t follow trends but understands fashion.

DT: Can you give us hint about what’s next?

Serfontaine: In the next collection we will have flared jeans, and some more luxurious jeans.

DT: Favorite celeb wearing your brand?

Serfontaine: In the previous collections we had various celebs wearing our jeans. My personal favourite would be Sienna Miller, however I can only speak for myself in this matter.

—Jackie Racer

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Posted Apr 01 2011 in Denim News » Interviews
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