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Studs, Stretch & Style At The Genetic Denim Showroom Preview


Denim Therapy had a visit with Genetic Denim at their showroom in the garment district last night (literally next door to our office) to see the latest developments in their women’s and men’s collections.  Known for killer collaborations (dubbed “Genetic Visionaries”), Genetic’s latest includes a collab between the brand and Estee Stanley. The capsule collection features pieces inspired by kick-ass females from films like Kill Bill, Le Femme Nikita, and Pulp Fiction (that explains the studs). We also had a chat with creative director Ali Fatourechi about his own journey within the denim industry, and heard his tale of traveling to 42 cities interviewing women on what they love (and hate) to wear before he began orchestrating what he describes as a cult-favorite denim brand of women from coast to coast. And after pulling on our own Genetic’s, we couldn’t agree more.

genetic denim studded dress showroom preview

 

—Michelle Christina Larsen

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Posted Sep 22 2011 in Denim Fashion » Reviews: Brand
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