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H&M Launches Eco Friendly Denim Line


“H&M Goes Eco-Friendly – Set to launch in February, H&M will launch its first line of clothing featuring recycled textile fibers from garments collected from their Garment Collecting Initiative. The collection features five classic denim pieces made from 20% recycled cotton.

This continues H&M’s focus on environmentally friendly designs such as their Conscious Collection which will feature Amber Valletta as the face. “The trend is moving more and more towards working with recycled fabrics and as a designer you of course want to work with the latest trends and developments,” says Jon Loman, the concept designer of the line.”

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(Fashion Gone Rogue)

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Posted Jan 20 2014 in Denim News

Stella McCartney To Release Eco-Friendly Denim In Spring 2014


Denim has always been a staple of the Stella McCartney collections and has been featured on the runway in previous seasons. For Spring 2014, the range is expanded into an offering of up to 10 styles in 20 washes including prints and colors that complement the designer’s ready-to-wear collection.

The increase in styles this season focuses on jeans and shorts in either skinny leg, wide leg or boyfriend fit with a low, high or mid-rise. Washes including over dyed, faded and degrade come in classic shades of indigo, white, grey and black; while a fresh spring palette consists of rose, lipstick and chamomile. Prints are playful in a black and white heart print and subtle in all black subtle leopard.

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The range features a new denim technology including high recovery fabric that reduces stretching due to wear while also shaping the body. Continuing the designer’s commitment to sustainability, 8 styles are 100% organic cotton, farmed using a water efficient process that does not involve harmful chemicals, restores and maintains soil health.

Additionally no sand blasting has been used, a technique commonly used in denim which is harmful to workers due to the high exposure toxic silica in the air. All the denim styles are 100% made in Italy.

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The denim range will ship 3 times a year and is available to retailers at market starting tomorrow for a November delivery with a retail price range from $350 to $595.

—DT Staff

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Posted Jun 14 2013 in Denim News

Eco-Friendly Colored Skinny Jeans For Earth Day


Happy Earth Day! Here at Denim Therapy we have a favorite way of paying homage to the earth: shopping for eco-friendly denim! With brands like Levi, Nudie Jeans Co. and M2F leading the industry in an inspiring switch towards more earth-loving production practices, you don’t have to search for long to find a pair you love. Today we’re zeroing in on REUSE Jeans—a brand that produces environmentally sound skinny jeans (among other wardrobe essentials) in vibrant pop colors like crayon red and jade green. Even better? These jeans are all under $100.

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Shop colored skinny jeans by Reuse. Loving the earth just got a little more stylish!

—Michelle Christina Larsen

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Posted Apr 22 2013 in Buys Under $100 » Denim Buys

TORTOISE Jeans Highlights Sustainability In Denim #MagicMarketWeek #ProjectLasVegas


TORTOISE Jeans has sharpened the focus on sustainability in one of the most environmentally harmful (yet paramount) steps in the process of constructing jeans: the wash. They’ve blown traditional wash methods out of the water (no pun intended), establishing their own wash facility where they develop and implement eco-friendly alternative techniques to achieving their desired finished product.

As for the name?

“The tortoise is a land-dwelling reptile that moves about at a slow and steady pace. They are herbivores that consume extremely low volumes of water. While tortoises can live to be a century old, they have an extremely low ecological impact on the environment throughout their lifetime. These gentle creatures have long been revered as a symbol of wisdom, determination, patience and longevity.”

tortoise denim eco friendly sustrainable

We picked our favorites from the line at PROJECT Las Vegas. Check them out below.

Hermann #1012:  Skinny Straight Jean, American 12oz Selvage PFD fabric, No Water Italian Organic Pigment Application with Natural Resin to retain shape.

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Chelys #1026:  Skinny Straight Jean, Camo Italian Silicone Wax Coated Jacquard Indigo Patches, Candiani 12.5oz Selvage Indigo fabric.

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Dinidae #2007:  Zip Shell Denim Jacket, Italian Organic Pigment Coating, Deadstock Custom Japanese Speckled Weave.

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Hermann #1003:  Skinny Straight Jean, Cone Blue Line Selvage Broken Twill Indigo, Engineered 3.0 Exposure Rings.

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Kinixys #2003:  Jean Jacket, Cone Blue Line Selvage Broken Twill Indigo, Selvage Waistband, Very Light Vintage Wash with no use of Potassium, Bleach or Stone Wash; Camo

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Read more at TORTOISE Jeans.

Photos by Raffael Flores-Contreras.

—Raffael Flores-Contreras

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Posted Feb 20 2013 in Denim Menswear

New York’s Reco Jeans Recycled Denim Is An Eco Inspiration


Eco-friendly, going-green. These are terms that were trendy not long ago, and they’re quickly morphing into a standard of social and business behavior that can easily get you snubbed if you don’t bring them to the table. We love talking to brands that are taking this issue seriously, and recently we had the chance to sit down with Nathan, art director of Reco Jeans—an awesome, relatively new brand (begun in 2008) that have taken their feelings on the eco-issue to the next level.

“We’re really looking at the concept of re-appropriating everything,” says Nathan, “we are cutting out the step of removing raw materials from the earth. We figure most of the things that people need have already been made and have already been around for a long time… theres not a huge requirement to keep plundering the planet.”

The premise is simple—make new jeans by recycling resources we have now. Reco Jeans reduces scrap fabric back into fibers, spins those fibers into yarns, and weaves those yarns back into denim.

As Nathan explained, “a lot of people overlook the carbon footprint cotton creates. They overlook the fact that pesticide run-off is a really big polution problem. People focus on things like the waste from the manufacturing, but they don’t even consider the fact that the process of growing cotton creates this huge blemish on our environment. It’s poisoning the fish, the water supplies… there’s got to be a better way. So we’re trying to find solutions to that, to open new possibilities for the future. We’re a very future oriented company.”

The zippers and other metal hardware is likewise made of melted down materials, and our favorite element? The hang-tags are made of plant-able seed paper, so rather than toss them in the trash, you can toss them right into the earth. Also adorning the pockets are tags made of recycled paper with information in various species of endangered plants (one per style, to be precise). This is an attempt to build awareness and spread the word, before it’s too late for some of our planet’s most beautiful plants.

“Each one of these plants evolved for a reason to fit into the eco-system in a specific way,” Nathan told us, “and our anhilitation of each one of them is potentially removing a spoke from the wheel of life. Those are troubling thoughts to consider. It’s up to us to make sure these species dont disappear, and ensure the longevity of our eco-system.”

Aside from being a stylish, forward-thinking eco-conscious brand, Reco Jeans is a community-oriented collective. Their events, canned food drives, eco-fashion parades, DJ-contests (featuring “recycled music”) and countless other New York-based collaborations (they have a sub-collection titled MrNY)  have put them ahead of many brands by taking their vision for their brand and extending it far beyond the jeans.

As Nathan describes, “these events help us build community and build brand awareness. We’re basing the thematic and conceptual basis of the event on what we stand for, and at the same time, have fun with fans of the brand!”

Why New York? ”We’re trying to build our customer base around New York’s young generation who likes to wear jeans, are part of the nightlife, are eco-conscious and politically aware. These are the people who are broadcasting their interests and ideology throughout the country. Whatever’s big here tends to proliferate throughout the country and the world. They’re taste makers.”

Also available from Reco Jeans are a line of T-shirts, designed via artist collaborations (and naturally, they’re eco-friendly as well).

Nathan’s outfit: “The shirt is made out of recycled soda bottles, and the jeans are made of recycled denim fibers & repurposed materials.”

When we asked Nathan what’s next for Reco, he answered, “Lots of exciting collaborations! We’re working with Prince Paul on a line of jeans and t-shirts, an exclusive line for Yellow Rat Bastard, and more cool things I’m not allowed to talk about yet.”

We’ll be waiting!

Check out this video showing how Reco Jeans are made, from recycled scrap fabric to finished jeans:

 

You can watch more exciting videos on the Reco Jeans Youtube channel!

—Michelle Christina Larsen, Photos by nightlifebaby.net

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Posted Jun 06 2011 in Denim Fashion » Reviews: Brand

Environmentally Friendly Recycled Denim Pencils


Take a break from email for a minute and jot down some notes by hand, with these very cool recycled denim pencils from Green Earth Office Supply! The desaturated blue is flawlessly reminiscent of a well-worn pair of medium-wash jeans, and the blue eraser caps it off like an authentic addition to your blue-jean collection. If you’ve feeling fanatical, you can even snag one of the many denim pencil cases available on Etsy right now (or toss them with your notebooks in this denim backpack we introduced you to).

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Click through to Green Earth Office Supply for pricing and how-to-order.

—DT Staff

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Posted May 26 2011 in Denim Buys
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